Internet TV not killing traditional telly

Goggle box holds its own against the Google box

The deluge of online catch-up services has not dented the audience of traditional broadcast, according to a new survey by TV marketing body Thinkbox.

The recent survey shows that broadband TV services and normal broadcast services are 'growing simultaneously'.

"That both broadcast and online TV platforms are growing simultaneously underlines how they fulfil different needs for viewers and that they can co-exist and indeed promote each other," said a spokesperson for Thinkbox.

On the rise

At the moment, broadband TV services, such as 4oD, the iPlayer,, the Sky Player and Demand Five are more popular than ever, due to their on-demand nature, but advertisers are struggling to find ways of turning this popularity into revenue.

The survey goes on to reveal that UK viewers watched an average of 3.77 hours of broadcast TV a day in the first half of the year. This adds up to a two per cent increase on the five-year average for the period.

Thinkbox also found that six per cent more TV ads had been viewed in the first half of this year compared with the same time last year.


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.