Sci-Fi MMOs simply don't work - blame the levels

Star Wars Galaxies
Luis believes Sci-Fi MMOs need to figure out a way to provide character progression as compelling as gaining levels and gear

Massively.com has an article explaining why Sci-Fi MMOs have not done well. And I disagree with almost all of it. Their failure has nothing to do with confusing names, or too many skills or a setting that isn't sufficiently well established in our collective race memory.

It's the levels.