The best TV deals in July 2024

TV deals
(Image credit: Future)

On the hunt for this week's best TV deals? We've scoured the web for all the latest prices and rounded up the highest value savings available online. No matter what TV you're after, you can find options below with a range of prices and sizes and come away with a big saving.

We've organised all the latest TV sales into three categories: the outright best TVs, the best mid-range TVs, and the best budget TVs. We've included a range of different sizes in each category, and we've also picked out a TV deal of the week that represents the best outright value for most people.

This month is a great time to snag a cheap TV deal thanks to upcoming Prime Day deals, which include impressive Prime Day TV deals on a range of 4K, QLED, and OLED TVs from brands like Samsung, LG, TCL, and Hisense. You can score record-low prices from retailers, including Currys, Very, and Amazon, on everything from high-end OLED displays to big-screen budget TVs.

If you're looking to stretch your budget, you can also look at the best OLED TV deals available now.

The best TV deal of the week

LG C3 65-inch OLED TV: £1,549£1,249 at Amazon

LG C3 65-inch OLED TV: was £1,549 now £1,249 at Amazon
The LG C3 is a jack-of-all-trades TV with excellent picture quality, great gaming capabilities, and performance. We've picked the 65-inch model here as it's ideal for almost any environment and situation, be it watching movies, streaming Netflix, or gaming on current-generation consoles. Today's deal from Amazon brings the price down to a record-low price of £1,249.

3 best TV deals

Samsung S90C

(Image credit: Amazon)

1. Samsung S90C OLED TV

Best overall TV

Screen size: 55-inch, 65-inch, 77-inch, 83-inch | Resolution: 4K HD | Display technology: OLED | Smart TV: Samsung's Tizen operating system | Curved: No

Stunning, bright picture quality
Reasonable priced
Excellent gaming support
Ultra-thin design
Limited screen-sizes

The Samsung S90C OLED was just rated TechRadar's best TV of the year and for good reason. In our Samsung S90C review, the TV was awarded five stars out of five, praising its gorgeous picture and extensive gaming features. You're getting a bright, vibrant, and detailed picture quality, Samsung's updated Tizen-based smart system, and ultra-thin design. The best feature might be the reasonable price, which is frequently discounted at Samsung and third-party retailers.

See more of this week's best-rated TV deals below.

LG C4 48-inch OLED 4K TV:£1,299 at Amazon

LG C4 48-inch OLED 4K TV: was £1,499.99 now £1,299 at Amazon
The latest mid-range OLED TV from LG, the LG C4, is now available at a new record-low price of £1,299 at Amazon. The 48-inch display features exceptional brightness, premium sound, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

LG B4 55-inch 4K OLED TV (2024): £1,599£899 at Amazon

LG B4 55-inch 4K OLED TV (2024): was £1,599 now £899 at Amazon
The LG B4 is the entry-level OLED in LG's 2024 TV range and has seen some significant upgrades over its predecessor, the LG B3 (still a brilliant TV in its own right). It comes with a better processor, improved brightness and four HDMI 2.1 ports for gaming - as well as carrying over all the excellent performance of the B3. Although we haven't fully tested the B4 just yet, from what we have seen, it looks like a brilliant upgrade.

LG C3 65-inch OLED TV: £1,549£1,249 at Amazon

LG C3 65-inch OLED TV: was £1,549 now £1,249 at Amazon
The LG C3 is a jack-of-all-trades TV with excellent picture quality, great gaming capabilities, and performance. We've picked the 65-inch model here as it's ideal for almost any environment and situation, be it watching movies, streaming Netflix, or gaming on current-generation consoles. Today's deal from Amazon brings the price down to a record-low price of £1,249.

Amazon Fire TV Omni

(Image credit: Amazon)

2. Amazon Fire TV Omni QLED

Best mid-range TV

Screen size: 43-inch, 50-inch, 55-inch, 65-inch | Resolution: 4K Ultra HD | Display technology: QLED | Smart TV: Yes | Curved: No

Fantastic value
Strong picture quality
Impressive gaming features
Average sound quality

The Amazon Fire TV Omni QLED delivers a premium picture at a fantastic price, thanks to the 4K Quantum Dot display and Dolby Vision IQ and HDR10+, which provides bright, brilliant colors and deep contrast. The Fire TV Ambient Experience comes with the 2023 TV, which means you can display artwork or photos while not watching the TV. You're also getting the Fire TV experience, so you can stream movies and TV shows from all your favorite apps, plus Dolby Vision IQ HDR, VRR, and ALLM next-gen gaming features.

See more of this week's mid-range TV deals below.

Hisense 43-inch A6K 4K TV: £429£209 at Currys

Hisense 43-inch A6K 4K TV: was £429 now £209 at Currys
If you're looking for a budget TV for your general everyday viewing, then Currys has a good selection of Hisense TVs at very affordable prices. We've picked out the 43-inch model as that's fine if it's for a second screen in the house, like the kitchen or bedroom, where premium picture quality isn't a must-have. Just to be clear, though, these are still decent displays with support for ultra-HD 4K resolution, voice controls, and access to all the major streaming apps.

Toshiba 50-inch 4K QLED Fire TV: £399£279 at Argos

Toshiba 50-inch 4K QLED Fire TV: was £399 now £279 at Argos
QLED display technology is usually reserved for the most expensive TVs, so it's a rare find for under £300. That's why this Toshiba Fire TV is such a great deal, as it offers improved brightness, contrast, and colours for better overall picture quality, giving you a more premium image for a fraction of the price. And with the Fire OS built-in, you get easy access to top streaming apps, and handy voice controls through Alexa.

TCL C641K 55-inch QLED 4K Ultra HD Smart TV: £429 £340 at Amazon

TCL C641K 55-inch QLED 4K Ultra HD Smart TV: was £429 now £340 at Amazon
Amazon has the 2023 TCL 55-inch QLED TV on sale for a record-low price of £341. The TCL display features Quantum dot technology for superior picture quality with exceptional colour. Plus, you're getting Gamer Master 2.0 and smart capabilities with Google Assistant built-in.

Hisense U8H on white background

(Image credit: Hisense)

3. Hisense U8H Series

Best budget TV

Screen size: 55-inch, 65-inch, 75-inch | Resolution: 4K Ultra HD | Display technology: QLED | Smart TV: Yes | Curved: No

Fantastic value
Brilliant colours 
Voice remote
Average audio experience

The Hisense U8H Quantum Series TV is the latest model from the budget brand and comes in a range of sizes, starting at 55 inches and going up to 75 inches. You'll enjoy a stunning picture with bright, bold colours and sharp contrast thanks to the Quantum Dot technology and mini-LED backlighting. The Hisense set also includes smart capabilities, so you can stream your favorite movies and TV shows all in one place using the handy voice remote.

See more of this week's budget TV deals below.

JVC CF230 32-inch Roku TV:£249.99£139 at Currys

JVC CF230 32-inch Roku TV: was £249.99 now £139 at Currys
We are about to review a JVC 32-inch Roku TV, though we'll say up front that you shouldn't expect a cinematic wonderland from an HD TV at this size and price (although it does support HDR, which is nice). What we rate here is the smart TV software. Roku TV is excellent: it's easy to use, it's intuitive, and it supports all the key streaming services. This TV also has three HDMI ports, which not all cheap TVs do at this size. So, if you want a small TV that won't give you connection headaches and has all the smart viewing options you could want - here it is.

Samsung CU8500 43-inch 4K TV:£649£399 at Very

Samsung CU8500 43-inch 4K TV: was £649 now £399 at Very
This TV is essentially the same as the Samsung CU8000, which got a positive review from us for its rich colours and excellent 4K detail, plus its strong, smart TV software. Today's deal from Very brings the price of the 43-inch model down to just £399.

LG 65-inch UR81 4K TV:  £649£529.97 at Currys

LG 65-inch UR81 4K TV: was £649 now £529.97 at Currys
The UR81 is a relatively new budget set from LG and one that we haven't personally reviewed just yet. It does, however, look like a decent budget buy with a £120 discount at Currys. For the money, you're guaranteed to get a decent picture, LG's excellent WebOS smart platform, and support for HDR10. The weaknesses of this particular set are its maximum refresh rate of 60Hz (not great for gaming) and its LED panel, which tends to be a little dimmer than the pricier QLED and OLED panels in more premium displays.

More cheap TV sales from your favourite retailers

Not found the right cheap TV today? Or maybe you'd prefer to directly browse the offers at your favourite retailers instead of our highlights of the best smart TV deals? We're updating this page on a regular basis, so you may have better luck another day. If you want to take a look for yourself now though, here are the direct links to a the full collection of TV sales at multiple stores. 

  • John Lewis - offers excellent warranty guarantees 
  • Very - perfect for 43 - 65-inch TV deals
  • Currys - offers both cheaper and more premium brands
  • Amazon - a massive range of cheap smart TVs on offer
  • ebuyer - big savings available on more expensive models
  • - mid-range TV deals available frequently
  • Argos - the best place for cheap TVs but regionalised stock

How we select the best TV deals

We take our deal selection process very seriously. It's our job to help you find the very best TV offers available online and to help you navigate the different options to find exactly the set you want at the lowest price possible. 

We scour all the leading retailers for the biggest TV bargains daily, including Amazon, Currys, and Argos. We thoroughly update our TV deals page once a week, but if we find an incredible bargain before that, we add it straight away, so you'll always see the biggest offers here.

The TechRadar team has been hunting for TV bargains for 15 years, so we know a good (or bad) deal when we see one. Checking the price history of a product is our first step in determining the quality of a discount. In our deal description, we let you know how good the deal is: we tell you if it's the lowest price we've seen, whether we saw a better discount last month - or if we expect the price to drop further in the near future. And we tell you if we recommend one TV deal over another, too, to help you get the most bang for your buck.  

We also leverage our in-house product expertise to help you find the right TV for your needs. Often the sets listed on this page have been reviewed by the TechRadar team and featured in our best TV buying guide - so where we've tested a TV, we'll share our findings. If we haven't been hands-on with a product, we'll give you our expert opinion based on its specs, price and our industry knowledge. 

cheap TVs deals sales

(Image credit: Hisense)

TV deals buying advice

How to find the best TV deals

We've found that the best TV deals usually come from a few retailers in particular - Very regularly discount their cheaper models, Currys holds excellent prices on Philips Ambilight displays, and John Lewis can offer up invaluable peace of mind with their extensive warranty guarantees. 

So, you know where to shop, but if you're not seeing any particularly enticing offers -you might be searching at the wrong time. The best TV deals are usually between November and January when Black Friday and holiday sales are discounting premium displays left and right. However, you'll also find the summer sales fruitful as well.

How to tell if cheap TV deal is worth it

Cheap TVs can often wow with price tags but disappoint once they're at home and plugged in, however there are ways to find 4K TV deals that bring premium experiences down to lower price ranges. Sacrificing a few features you won't use to prioritise the ones you will is an easy way to get started, but finding that perfect mix might prove difficult. 

On the other hand, even displays costing between £300 and £400 are often considered to be cheap TVs, so you'll want to make sure you're getting your money's worth with your new setup. That's where these TV deals come in handy - you can easily get features well above your price range included in your new cheap smart TV if you know when and where to deal hunt. 

Nowadays, you'll want to be picking up a 4K TV if you're looking to spend within this price range. Straight HD and HD-ready TV deals are still kicking around some retailers and, for the price you're paying for the previous wave of technology, you could well be picking up a 4K display instead. As the price scale rises, you'll be picking up higher pixel density, better colour differentiation, deeper dynamic range, and better upscaling from pricier units. It's worth checking out the various display specifications to make sure your cheap TV matches up to what others are offering at that particular price point. 

Or, you could let us do all of that for you with the 4K TV deals listed here. 

Are 4K TV deals getting cheaper?

As the technology progresses, and even leaps into the world of 8K, 4K TV deals are getting cheaper and cheaper, meaning more households than ever are able to afford premium displays like the ones highlighted here. Not only does that show just how cheap these 4K TV deals have become in recent years, but it also means there's more content being made to be displayed on these 4K TVs available as well. So, not only are these sets getting cheaper, but there's also plenty more to watch on them as well. 

What to look for in smart TV deals

The vast majority of TV deals on offer right now will offer Smart TV functionality. It's now become the norm for your TV to offer at least a limited selection of streaming and on-demand apps, but the quality of this experience will vary between models. Cheap smart TVs will typically send you home with preset apps like Netflix, YouTube, BBC iPlayer, All 4, and UK TV Play, among other everyday streamers. 

However, if you spend a little more, you'll start finding Alexa compatibility, more niche apps options like Disney Plus, CrunchyRoll, and NowTV, and a faster, slicker operating system. You'll find more options for connecting extra services on more premium smart TV deals. 

Need something to watch on your new 4K TV? Check out the latest Amazon Fire Stick prices and deals, or shop the cheapest Roku prices and sales available now. 

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.