Skip to main content

The best broadband deals in January 2021

Ah, the search for broadband deals. If your internet plan has finally reached its end, you’ll be thinking of diving back into the slightly confusing pile of offers, prices, discounts and promotions. 

However, there is no need to worry - we’re going to guide you through it. We’ll bring you the best and cheapest broadband deals, inform you on the kind of speeds you need and help you find your perfect plan.

Of course, if you're one step ahead of the game and already know the kind of package you're looking for, this will be easy. Simply use the table below to compare broadband plans, with affordable ADSL, super fast fibre, and TV add-ons from all of the big names.

For those a little more unfamiliar with the world of internet deals, we've done the research for you and answered all of the key questions you may have further down this page. So if you're not sure what separates BT from Sky, or whether Virgin is the best broadband provider for you, we're here to help you decide.

The great news for all potential buyers is that the market is looking very affordable right now with options well under £20 a month, a lot of variety with TV package extras and a host of rapid fibre broadband deals that won't leave you with daunting bills.

Broadband deals: The best of January 2021

The best fibre broadband deals this month:

BT Fibre 2 | 24 months | 67Mb average speed | £29.99 per month | FREE activation + £110 Mastercard
BT's Fibre 2 plan has become an excellent fibre choice recently. It's price has dropped from £31.99 a month down to £29.99 a month, while still offering speeds averaging 67Mb. That's plenty for a large household all gaming, streaming and working from home. On top of that, BT throws in an £110 Mastercard for added value.
View Deal

Virgin M100 Fibre Broadband | 18 months | 108Mb average speed | £24 per month | FREE activation + £75 Amazon voucher
Virgin has been offering variations of this deal for some time now but this is the best version we've seen so far. It doesn't charge you anything upfront, while only costing £24 a month for speeds averaging 108Mb. On top of that, you're getting a £75 Amazon voucher.
View Deal

TalkTalk Fibre 65 Broadband: 24 months | Avg speeds 67Mb | FREE activation | £24 per month + £80 voucher
TalkTalk's Fibre 65 plan is an excellent option for fibre for a few reasons. Firstly, the speeds kick in at an impressive 67Mb and you only need to pay £24 a month for that. There is also the factor that TalkTalk will throw in an £80 voucher that you can use at Amazon.co.uk, Tesco, M&S or as a Mastercard.
View Deal

Plusnet Unlimited Fibre Broadband: 18 months | Avg speeds 36Mb | FREE activation | £22.50 per month + £50 Mastercard
Plusnet is offering the perfect fibre broadband deal for anyone who's on more of a tight budget right now. It secures you speeds averaging 36Mb while only charging £22.50 a month. That is already one of the cheapest fibre plans out there, but then Plusnet takes it a step further, throwing in a £50 Mastercard to effectively bring costs down further.
View Deal

The best cheap broadband deals this month:

Plusnet Unlimited Broadband | 18 months | 10Mb avg speed | FREE upfront | £18.99 per month + £50 Mastercard
Plusnet is leading the way right now for cheap broadband, offering the UK's cheapest price. For £18.99 a month you're getting speeds averaging 10Mb. While that alone is one of the cheapest prices on the market right now, it gets cheaper. Plusnet is currently also including a £50 Mastercard, effectively bringing your costs down to just £16.21 a month.
View Deal

John Lewis Unlimited Broadband | 12 months | Avg speeds 10Mb | Line rental incl. | FREE activation | £19pm
More synonymous with household goods rather than broadband, John Lewis is a provider you may not have expected to see here. And yet, the brand has some of the cheapest prices around for broadband. With this deal, you're paying just £19 a month for speeds averaging 10Mb.
View Deal

Onestream Jetstream Fibre Max | 18 months | Avg speeds 45Mb | Line rental incl. | FREE activation | £21.99 a month
Onestream is a notoriously affordable brand this deal is proof of that. For roughly the same price as ADSL, you can upgrade your speeds to 45Mb instead. That is faster fibre speeds which will be perfect for slightly larger households.View Deal

The best broadband and TV deals:

Virgin Big Bundle | 18 months | 108Mb average speed | Weekend calls | 112+ channels | £35 activation | £29.99 a month
Virgin's Big Bundle is likely going to be the best option for broadband and TV deals for a lot of people. It provides speeds averaging 108Mb while only charging £29.99 a month and a £35 activation fee. For that price you're getting over 112 channels and some blisteringly fast speeds. However, Virgin isn't as widely available as other options so check its coverage near you first.View Deal

Virgin Ultimate Oomph Bundle | 24 months | 516Mb average speed | Anytime calls | 250+ channels | FREE activation | £79 a month
Another Virgin deal...but this one is on the complete opposite end to the one above. With the Ultimate Oomph Bundle, you're getting...well, everything. Speeds averaging a ridiculous 516Mb, anytime calls, over 250 channels including Sky Cinema, BT Sport, Sky Sport HD and more and Virgin will throw in an unlimited data SMI on top of all of that for no extra charge. All of that comes at a price of just £79 - a major discount on its original price. This really is for those who want the best broadband and TV out there.
View Deal

BT Sport + Fibre 2 | 24 months | Avg. speed 63Mb | Weekend calls | FREE upfront | £46.99 a month + £80 reward card
For any sports fans out there, BT's Sport + Fibre 2 plan could be the best way to go for broadband and TV. It costs just £46.99 a month while supplying speeds averaging 63Mb. On top of that, you get all four BT Sport channels and BoxNation. To top of a pretty strong offer, BT also includes an £110 Mastercard.
View Deal

Which provider has the best broadband deals?

There is a lot of providers offering a wide range of broadband deals, making it difficult to know which plan is best for you. Some offer cheap bills, other fast speeds but each ISP has a unique aspect that makes it worth your time.

  • Virgin broadband:  best for super-fast speeds
  • Sky broadband: best quad-play provider
  • BT broadband: best all-round internet provider
  • Vodafone: affordable pricing for fibre internet
  • Plusnet: frequently the cheapest provider for both fibre and ADSL
  • TalkTalk: affordable internet across all categories
  • Now Broadband: cheapest for broadband and TV 

Can I order these broadband deals over the phone?

We understand that buying broadband is a big purchase that you're going to be committed to for at least a year. If you feel more comfortable ordering over the phone, we can offer a call centre service - but only for a selected few providers:

  • BT broadband: 0800-783-5462
  • TalkTalk broadband: 0808-783-5462
  • EE broadband: 0800-079-0075
  • Plusnet broadband: 0808-168-5438
  • Sky broadband: 0800-759-1470

Wi-Fi router on wooden table

(Image credit: Getty Images)

What is the best absolute best broadband deal?

Competition is extremely hot right now, but we reckon that BT's Fibre 1 plan is the standout offer right now.

Not only does it supply you with speeds averaging 50Mb but it also throws in a massive £100 Mastercard to help offset the costs. For this package you're paying just £27.99 a month.

Who is the cheapest broadband deal in the UK?

Currently, the cheapest broadband price goes to Plusnet. It can secure you £18.99 a month bills for speeds averaging 10Mb. On top of that, Plusnet is throwing in £60 Mastercards, effectively bringing your costs down to £15.65 a month.


What broadband speed do I need?

Super fast fibre broadband deals may sound appetising, but they may not be necessary for your home - especially if you want to cut costs. It could be worth considering slower, cheaper ADSL internet instead.

Broadband speeds are represented in megabits per second, or Mb. Crudely speaking, the more Mbs, the faster the broadband speed. But remember that the advertised speed is the 'average' (more on which below) and doesn't necessarily represent the actual speed you'll end up getting. That varies depending where you live.

0-12Mb This entry-level broadband speed is transmitted via an ADSL connection to your nearest BT exchange. The equivalent to just over 1MB per second, It should be fast enough for small households where only one or two people are using the internet at once. Be aware that if you stream TV, you may experience the odd interruption.

25-50Mb Where Virgin led the way, the rest followed. Now every big provider offers rapid fibre broadband. This is the sweet spot between fast speeds and good value and just the ticket for a family household where four or five members are all streaming, downloading and surfing at once.

50-100Mb If you stream 4K TV or have loads of people trying to use your broadband connection at once, then it may be worth shelling out for the extra speed. It may cost you more, but you're pretty much guaranteed lag-free use - plus, the providers often sweeten the deal with added extras and rewards. 100Mb+ Now we're getting really fast. But we'll be honest, at this point you're only really getting value out of this if you're needing to enhance your upgrade speeds or living in a house with loads of devices connected.


What is 'average' speed for broadband?

Since May 2018, the Advertising Standards Authority changed the requirements for how internet providers promote the speed of their service. Instead of 'up to' speeds, they must now give an 'average'.

For these purposes, average means the speed in Mb received by over 50% of their users between the peak usage hours of 8pm and 10pm in the UK. You're not guaranteed that speed though, so double check with the provider exactly what their minimum speed provisions are.


Is fibre broadband available in my area?

There's one very easy way to find out...scroll to the top of this page and input your postcode. We'll tell you straight away whether you can get fast fibre broadband - alternatively head over to our best fibre deals guide for all your options and some handy buying advice.

Roughly speaking, 90% of UK homes now have the option of connecting to fibre broadband. But if you have your heart on Virgin Media fibre optic broadband deals, it's more like around 60%.

Broadband contracts and pricing:

What contract length should I go for?

Most broadband providers lock you in for at least 12 months, with one year plans being by far the most common.  That said, perhaps taking their cue from mobile phone contracts, we are now seeing some providers experimenting with longer plans, with 18 month contracts rearing their heads and becoming increasingly popular and brands like Vodafone and BT stretching to 24 months.

On the opposite side of the spectrum, some providers now offer short term rolling contracts. Virgin Media, for example, have 30 day plans for commitment-phobes. The downside is you'll be expected to play a larger setup fee.

When your contract comes to an end, be prepared for your monthly tariff to be hiked - especially if you were lucky enough to get a great introductory offer at the outset.


Will I have to pay anything upfront for broadband?

Possibly. Sometimes known as 'setup', 'upfront' or 'activation' fees, most of the major broadband providers ask for at least some payment when you kick off your contract, even if it's just to cover the cost of delivering your new router. The amount usually depends on what level of package you go for, but it will likely be somewhere between £10 and £60.

But plenty of providers now bucks the old trend and have scrapped their activation fee completely (TalkTalk for example), while others run frequent promotions where they temporarily scrap their upfront cost.

There may be other added extras, too, however. If you take a broadband and TV package, you might be charged for the TV set-top box - that could be totally worth it if you don't already have a device to pause and record live TV.


Do I have to pay more to have a phone line?

If you still use a home landline to make and receive calls, you're in luck - many broadband plans don't  just feature a landline, but they actually include it in your monthly price.

You will have to start paying more though when you have a personalised call plan. You'll see your standard monthly bill begin to escalate when you start adding unlimited evening, daytime or international calls to the mix.


Is Wi-Fi and broadband the same thing?

Yes and no. For the majority of broadband deals now available, you will be getting both Wi-Fi and broadband. 

Wi-Fi is what enables you to connect your laptop and phone...you guessed it, through wireless connections. This is achieved thanks to the routers that come with your broadband package.

Broadband however is the actual Ethernet, meaning having to connect your device via an Ethernet cable.


Can I cancel my internet plan early?

Cancelling your internet plan early is possible but usually it will cost you a decent amount to do so. Most ISPs carry early-cancellation fees with some asking you to pay per month that you have left, some a percentage or some a flat fee.

While you can cancel early, if you are able to ride it out, this will be the better option, saving you a large amount of money.


My contract has ended, should I change plans?

Yes...always yes! When broadband deals come to an end you end up rolling on but the costs sky-rocket up. This could leave you paying double or even more for the same plan.

When your internet package is coming to an end, take a look at what is available and see if you could get better speeds, prices or freebies somewhere else.


4G and 5G home broadband: what are they?

In recent years, many alternatives have been proposed to broadband, offering more flexible solutions, cheaper plans and other options.

Of all of those alternatives, 4G home broadband has been the most popular and effective. This works by placing a SIM card inside a router, amplifying its connection out to a room/house.

This offers a few key benefits that normal broadband deals can't quite achieve. Most obviously, it doesn't need a set-up process, it can be taken anywhere there is electricity for it to be powered and it offers much more flexible contracts.

Yes, it isn't as powerful as regular broadband but if you can't get fibre where you live, are in need of a temporary solution or any other factor or any other factor that applies, this could be the perfect way to go.


Can I get free gifts with my broadband deals?

The ISPs out there love a good freebie! The likes of BT, Plusnet, Virgin and more will frequently throw in cashback, TV or other top-tier gift. However, these tend to be thrown in quite randomly and we wouldn't rely on them too much.

What we can more reliably predict is cashback. BT and Plusnet almost always throw in some money off or a tasty Mastercard.