Amazon forgot to turn off this unbelievable Prime Day Apple Watch deal - get it while you can

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This is the cheapest way you can buy a new Apple Watch

The Apple Watch SE (Gen 2) is now at its lowest ever price in the Amazon Prime Day sale
(Image credit: Amazon / Apple)

Amazon Prime Day 2024 is over for another year, and we're sad to see deals on the best smartwatches come to an end. While many of its bargains have sold out, Amazon seems to have forgotten to take this Apple Watch deal down, giving you another chance at snagging a brand new smart watch for less than $170. 

The Apple Watch SE (Gen 2) has been knocked down from $249 to $169 – its lowest ever price – saving you almost a third on a wearable we had already dubbed the "best Apple Watch on a budget".

The watch delivers many of the features you'll find on pricier models like the Series 9 and Ultra 2, including plenty of workout options, GPS and sleep tracking, in a more convenient and affordable package. 

Take a look at the deal in full below:

Today's best Apple Watch deals:

Apple Watch SE 2nd Gen GPS-only (40mm):$249$169 at Amazon

Apple Watch SE 2nd Gen GPS-only (40mm): was $249 now $169 at Amazon
Perhaps the best Apple Watch for most people, in its smaller GPS-only 40mm size, is now down 32% at Amazon in lots of different colorways. If you're an Apple user with smaller wrists, this is the best deal to get.

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The model featured in this deal has a slightly smaller 40mm screen, making it a good fit for those with slimmer wrists. However, the larger 44mm model is also on offer for under $200:

Apple Watch SE 2nd Gen (44mm):$279$219.99 at Amazon

Apple Watch SE 2nd Gen (44mm): was $279 now $219.99 at Amazon
The 44mm model is better for larger wrists. During the Prime Day sales it received a 28% price slash taking it to its best price, but now its available for 21% off which is still a good saving for an Apple Watch. While this is still Bluetooth-only, this discount certainly isn't to be sniffed at when it comes to Apple products, whose prices aren't dropped often. 

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It misses out on the ECG, pulse oxygen sensor and temperature sensor featured on the Series 9, but it's also almost half the price (the Apple Watch Series 9 has had its price cut from $429.99 to $309.99) making it my pick of the best Prime Day Apple Watch deals. 

As a fitness writer, my main concern when buying a smartwatch is that it has all the fitness tracking capabilities needed to take my training to the next level, and the Apple Watch SE definitely ticks this box.

Case in point: I've been using the Apple Watch's real-time heart rate zones, pace data and customizable running sessions to improve my speed and fitness in recent months, with these efforts culminating in a hard-fought 5K PB. 

And, away from exercise, our writer found they were still left with a "full-fat Apple Watch", despite its modest price tag. 

So, if you want a brand new Apple Watch without spending over the odds, this is the deal for you. 

More Amazon Prime Day deals in the US

Harry Bullmore
Harry Bullmore
Fitness & Wearables writer

Harry is a huge fan of picking things up, putting them down again and writing about it, which uniquely qualifies him for the position of fitness and wearables writer with TechRadar. 

He’s an NCTJ-qualified journalist with a degree in English and journalism and several years’ experience covering the health and fitness beat. This has involved writing for the likes of Men’s Health, Women’s Health, Runner’s World, Fit&Well, Live Science and Coach. 

Harry is passionate about all things exercise-related, having spent more than a decade experimenting with a wide range of training styles. He's used strength training, bodybuilding, Pilates, powerlifting, gymnastics, rowing, yoga, running, calisthenics, CrossFit and more to build a fit, functional body (and have fun while doing it). 

When he’s not writing or training, he can usually be found racing his dog Archie up scenic hills in the south west of England or working to complete his NASM-certified personal trainer qualification.