The Pixel 8 and Pixel 8 Pro: why Google's innovative flagships should be your next buy

Someone taking a photo with the Google Pixel 8
Say hello to the Pixel 8 (Image credit: Google)

Google's brand new Pixel 8 and Pixel 8 Pro flagship smartphones have a lot going for them: top-of-the-range specs, superior build quality, an eye-catching design, and innovative software features to transform your photo taking and video recording.

If you're in the market for a new handset, then the Pixel 8 and Pixel 8 Pro really need to be on your list – presuming you want a phone that can run all day, help you get stuff done faster, and produce photos and videos that'll be the envy of your friends.

Right now you can pick up the Google Pixel 8 from Carphone Warehouse from £26.99 a month, with nothing at all to pay up front – that gives you 100GB of data every month too1.

If you prefer the Pro, the Google Pixel 8 Pro is available from Carphone Warehouse from £29 upfront and £39.99 a month, and again that particular plan comes with 100GB of data to use every month1.

Those are stunning deals – and you get a lot in return for your money.

Leading the way in AI

Two Google Pixel 8 phones face down on a table

The Pixel 8 (Image credit: Google)

The Pixel 8 and Pixel 8 Pro come with some jaw-dropping AI tools to help you get the best results from the phone cameras. Best Take combines similar photos into one fantastic picture where everyone looks their best2.

If you take several shots in succession, you can then choose the best look for each person in the frame, and blend them all together – so your kids don't necessarily have to be smiling on the same shot for you to come out with a great photo.

Then there's Audio Magic Eraser: never let background noise from roadworks, the wind, or a passing aeroplane ever ruin your videos again. Audio Magic Eraser uses Google AI to reduce distracting sounds with a few taps, so you can hear the ones that you want3.

The Google Pixel 8 from the back, being held in the hand

The Pixel 8 (Image credit: Google)

You can also play around with the Magic Eraser, which easily remove distractions, like photobombers, in Google Photos. Or change the colour and brightness so that an object blends right in3.

What appeals about these features is not just how powerful they are, but also how easily they can be applied. What would previously take hours in a photo or video editor application can now be done on your phone in mere seconds.

Performance you can depend on

Someone making a call with the Google Pixel 8

The Pixel 8 (Image credit: Google)

The Pixel 8 and Pixel 8 Pro run on the brand new Tensor G3 chip from Google. This is Pixel's most powerful chip yet. It's custom-designed with Google AI for cutting-edge photo and video features and smarter ways to help throughout the day. And it makes Pixel 8 super fast and efficient4.

It boosts everything from graphics performance to voice recognition, and it's just the start of the upgrades on board these phones. You also get updated 50MP main cameras on both phones, while the Pixel 8 Pro includes updated, pro-level cameras for better low-light photos, sharper selfies and Pixel's best zoom ever4.

You can carry on using these phones all day, as well – thanks to Pixel Adaptive Battery that can last over 24 hours5 and up to 72 hours for power when you need it the most5. Plus, these Pixel phones now charge faster than ever before6.

The Google Pixel 8 being used to make a call

The Pixel 8 (Image credit: Google)

Then there are the screens, 6.2 inches7 on the Pixel 8 and 6.7 inches8 on the Pixel 8 Pro: both have high-resolution display delivers sharp, vivid colours and rich detail. In addition, thanks to Super Actua, the Pixel 8 Pro has the brightest display of any Pixel9. Both displays offer 120Hz refresh rates too10.

It's all wrapped up in carefully considered and elegant designs that look and feel great, with gorgeous metal finishes and extensive use of recycled materials11. Of course, that familiar Pixel camera bump is present on the back of these phones too.


Terms and conditions:

1. Pay monthly price subject to credit check eligibility and minimum 24 month term on selected tariff. Monthly pricing & out of bundle charges will increase in line with CPI + 3.9%.

2. Requires Google Photos app.   May not work on all images. Takes 5-7 consecutive photos within 10 seconds. Works on photos with 2 to 5 people. Will not work in low light or with pets

3. Requires Google Photos app. May not work on all audio elements.

4. Compared to earlier Pixel phones.

5. For 'over 24 hours': Estimated battery life based on testing using a median Pixel user battery usage profile across a mix of talk, data, standby and use of other features. Average battery life during testing was approximately 31 hours. Battery testing conducted on a major operator network. For 'up to 72 hours': Estimated battery life based on testing using a median Pixel user battery usage profile across a mix of talk, data, standby and use of limited other features that are default in Extreme Battery Saver mode (which disables various features including 5G connectivity). Battery testing conducted on a major operator network. For both claims: Battery testing conducted in California in mid 2023 on pre-production hardware and software using default settings, except that, for the 'up to 72 hours' claim only, Extreme Battery Saver mode was enabled. Battery life depends upon many factors and usage of certain features will decrease battery life. Actual battery life may be lower.

6. Compared to earlier Pixel phones. Fast wired charging rates (up to 27W on Pixel 8 and up to 30W on Pixel 8 Pro) are based upon use of the Google 30 W USB-C Charger plugged into a wall socket. Actual results may be slower. Adaptors sold separately.

7. When measured diagonally as a rectangle, screen is 6.2 inches. Actual viewable area is less. Dimension may vary by configuration and manufacturing process.

8. When measured diagonally as a rectangle, screen is 6.7 inches. Actual viewable area is less. Dimension may vary by configuration and manufacturing process.

9. HDR brightness measured at 100% on-pixel ratio. Peak brightness measured at 5% on-pixel ratio.

10. Smooth Display not available for all apps or content.

11. Recycled materials are at least 18% of phone based on weight.

12. Order before 8pm Monday to Sunday (excluding bank holidays) for free next day delivery in most areas (subject to availability).