Nikon D4 and D800 prices rise in UK

Nikon D4
The Nikon D4 UK price has risen by £500 since launch

Prices of the Nikon D4 and Nikon D800 have shot up by up to £500 over the weekend, seemingly after Nikon UK informed dealers of a "systems error."

The Nikon D4, which is the company's new flagship pro model, was originally priced at around £4800, but it is now being listed as £5289 by several websites including Jessops.

At the time of launch, Nikon was keen to point out that it had been able to bring the D4 to the market at less than £5,000, seemingly a snipe at its biggest rival, Canon, which introduced the Canon 1DX with an RRP of £5299.


The D4 is now just £10 cheaper than the 1DX, which is likely to disappoint many customers, especially those who have pre-ordered, should retailers choose to impose the increase.

Meanwhile, the Nikon D800, the company's semi-pro model has risen in price by £200, to £2599. It is still cheaper than the Canon 5D Mark III, which is currently selling for around £3000.

Pre-order sales of the Nikon D800 have been described as "unprecedented" by Nikon UK, while we found that most retailers didn't have any stock left on the day of its UK release.

We will attempt to investigate the price rise next week, so stay tuned for any further updates.

via Pixiq

Amy Davies

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.