New Samsung TVs to get virtual launch, as the QLED TV brand bows out of IFA 2020

IFA 2019 (Image credit: Future)
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Want to know the latest with new Samsung TVs? Unlike previous years, Samsung won’t be having a physical presence at IFA 2020 this coming September, despite the massive onsite tech expo still being scheduled to go ahead.

The Korean Herald (opens in new tab) stated that Samsung – usually one of the biggest attendees – would be a no-show, with Samsung confirming the decision to TechCrunch (opens in new tab) shortly after.

“We have taken the exciting decision to share our latest news and announcements at our own digital event in early September. While Samsung will not be participating in IFA 2020, we look forward to our continued partnership with IFA in the future.”

Instead, AV enthusiasts will be able to tune into an online reveal of Samsung’s upcoming QLED TV releases and (possibly) prototype sets.

IFA isn’t usually as big an event for Samsung TVs as CES, which operated in Las Vegas every January – and it’s likely any truly large announcements will be saved until then, when Samsung launches its 2021 TV range. For context, the main Samsung TV reveal at IFA 2019 was a new 55-inch size for the Q900R 8K QLED.

We’re unsure what exactly Samsung will have cooking, but we don’t expect it will be anything we’d need to be in person for.

To attend, or not to attend

Much of the tech world is uneasy about congregating en masse in a single conference center in Berlin, and for good reason. Even as the majority of Europe eases lockdown measures, even small group gatherings in the pub still feel risky, with social distancing guidelines in the UK still asking the public to keep 1-2 meters of distance away from each other.

It makes sense for TV brands to think twice about risking the health of their employees when virtual options are available, especially given how crowded the main halls of IFA can get. Not to mention ‘hands on’ demonstrations of new hardware, which we’re sure a lot of journalists will want to steer clear of.

Via Engadget (opens in new tab)

Henry St Leger

Henry is a freelance technology journalist. Before going freelance, he spent more than three years at TechRadar reporting on TVs, projectors and smart speakers as the website's Home Cinema Editor – and has been interviewed live on both BBC World News and Channel News Asia, discussing the future of transport and 4K resolution televisions respectively. As a graduate of English Literature and persistent theatre enthusiast, he'll usually be found forcing Shakespeare puns into his technology articles, which he thinks is what the Bard would have wanted. Bylines also include Edge, T3, and Little White Lies.