The best cheap TV deals on Amazon Prime Day 2018: 4K TVs for less

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Summer is a great time of year to find cheap TV deals as retailers love to slash prices for events like the World Cup, Wimbledon, the Tour de France and other reasons to keep us out of the sun.

We keep our eye on the latest deals throughout the year, so we're poised to find you the best price whenever the need to replace your old TV arises. And we're fully behind the 4K TV movement seeing as prices have dropped nicely, meaning you're not saving much money at all by opting for a standard HD TV. Take a look at the prices below and you'll see what we mean. And don't forget those Amazon Prime Day deals will be landing early next week if you don't find something that takes your fancy today.

Select highlights for the best cheap TVs this week include wide range of fantastic offers where you can get a massive 60-inch 4K HDR TV from AO.com for £599. Another cheap TV that caught our eye was a 55-inch 4K model for a tiny £399. There's a 43-inch 4K TV starting from as low as just £289 too. Retailers like Currys, Argos and AO are really stepping things up now with some superb cheap TV deals during the World Cup. These really are the best prices we've seen all year.

Take a look at our carefully curated extensive selection below. We've split the 4K TV deals into different size categories immediately after our pick for cheap TV deal of the week. Whatever your budget, we're sure we can find something for you. If you need a new TV, we'd go for a 4K one as older outdated HD TVs aren't that much cheaper at all nowadays and most stores are clearing them out.

Now's a great time to upgrade with a cheap 4K TV deal, especially with Netflix, Amazon, BBC and Sky TV all increasing their 4K content. Nowadays, pretty much every TV comes with Freeview (no more set-top boxes!) and also Smart TV functionality via your home internet - we'll be sure to mention it if they don't though.

Hisense cheap tv deals

TechRadar's cheap TV deal of the week

Hisense H60NEC5600UK 60-inch Smart HDR 4K TV | Now £599 | AO
An unbelievable price for a 60-inch TV with smart features and a 4K HDR display. This was originally an already-decent £799, so we're surprised to see the price go this low. You only have to look at the other prices in the size category to see what a huge saving this Hisense TV deal provides even before today's discount.
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Cheap TV deals (40-49 inch)

Finlux 43-inch HDR 4K TV | Now £289.98 | ebuyer
While not the most recognisable brand out there, this is the cheapest 43-inch 4K smart TV we've seen this week at just under £290. It has HDR too, which is unusually for a TV this cheap. We'd be tempted to spend a little more on the 43-inch LG model a little further down this page though in all honesty.View Deal

Toshiba 43U6763DB 43-inch Smart 4K TV | Now £294 | AO
This is super cheap for a 4K TV. You're not getting HDR, but if that's not an issue then this could be the TV deal you've been looking for. It still comes with Freeview HD and smart apps like Netflix, iPlayer, 4OD and more. Plus John Lewis is providing a five-year guarantee.
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Hisense H43N5300 43-inch 4K Smart TV | Now £299 | Argos
The lack of HDR keeps the cost satisfyingly low on this 43-inch 4K Smart TV. If you've no desire to take advantage of HDR content in gaming or on select streamed content, this this is more than enough TV for your money.
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LG 43UJ651V 43-inch 4K HDR TV | Now £349 | Argos
This is an absolute belter of a deal, coming in at £36 less than the next best price. For your money you're getting the best smart TV apps, 4K and HDR pre-installed.
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Hisense H49N5500UK 49-inch Smart HDR 4K TV | Now £349 | AO
At £349 this deal caught our eye as a cheap TV measuring 49-inches for well under £500. Hisense is a budget specialist in these parts and this is a great price considering you're getting a HDR 4K display.
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Hisense H49N5700UK 49-inch HDR 4K TV | Now £349 | Amazon
This really is a fantastic time to get a cheap 4K TV deal with so many options to choose from around this size. 49-inch models seem to be the sweet spot as they're much cheaper than many 50-inch options and you're getting both 4K and HDR with this Hisense deal.
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Samsung UE40MU6120 40-inch 4K TV | Now £349 | AO
If you're looking for a cheap 4K TV with HDR from a reputable name then this is a very decent offering from Samsung and it comes with the fantastic 2017 version of the smart hub.
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LG 49UJ630 49-inch 4K Ultra HD Smart LED TV | Now £369 | BT
Looking to get in on the 4K revolution on a budget? This LG boasts HDR too, which is suprising given the mega low price. it has one of the most intuitive and broad smart TV operating systems built in too.
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LG 43UJ630V 43-inch 4K HDR Smart TV | Now £379 | Amazon
If you're looking for a cheap 43-inch 4K TV deal but don't fancy the Hisense models, how about this discounted LG TV? Despite the super low cost you're still getting a 4K HDR screen and a rich selection of Smart TV apps like Netflix, iPlayer and Amazon Video. At £55 less than its regular price, this is certainly one to consider for LG fans.
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Panasonic 40-inch 40EX700B 4K TV | Now £414 | John Lewis
This 4K set offers four times the resolution of Full HD and has been greatly reduced from its original £800. This model not only supports 4K HDR, but the refresh rate of the screen is a blistering 1600Hz, making it excellent for sports and other fast-moving images. You're also getting a reassuring five-year guarantee.
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Sony Bravia KD43XE7073 43-inch Smart 4K HDR TV | Now £479 | Argos
While more expensive than other brands, the Bravia brand's quality has been a solid performer for years now and this is a stunner in the 43-inch category. Better yet, John Lewis is throwing in a five-year guarantee.
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Philips 49PUS7502/05 49-inch 4K HDR TV | Now £499 | AO.com
This Ambilight TV from late last year emits light from around the edges of the TV to enhance the colours on your TV, pushing scenes beyond the bezel. The screen itself it excellent too with a 4K picture with HDR 10 technology and a full suit of smart TV apps inside too. This cheap TV is £100 less than earlier in the week and £400 under the RRP now. AO also has the larger 55-inch version available for £649.
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Samsung UE49MU6500 49-inch curved 4K TV | Now £499 | Argos
If you're placing your TV somewhere where it can be viewed head-on by everyone, curved TVs can be absolutely brilliant, offering stunning levels of immersion. And this is a fantastic price for 49-inch Samsung model with a beautiful 4K HDR screen.
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Cheap TV deals (50-59 inch)

Techwood 55AO6USB 55-inch Smart 4K TV | Now £359 | AO
Yes, you really can get a 55-inch 4K TV for just £359. Better yet, it's a smart TV, meaning you can enjoy watching Netflix and catch up apps like iPlayer, ITV Hub and All 4. The sound and picture quality won't be as good as the pricier deals on this page (and it doesn't come with HDR), but if you just want a massive screen for a low cost then this is the cheap TV deal for you.
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Hitachi 50-inch Smart 4K HDR TV | Now £369.99 | Argos
This might be the cheapest 50-inch 4K TV we've ever seen with HDR included too. Sure it's not going to win any awards compared to the more expensive models on this page but that's seriously cheap for the spec you're getting.
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Hisense H50N5900 50-inch 4K HDR TV | Now £399 | AO
This is something of a bargain given you're getting a 50-inch 4K screen for under £400. Better yet, unlike some of the similarly priced TVs on this page, you're getting the all important HDR too, which is especially good news if you're into gaming.
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Hisense H55N5300 55-inch 4K smart TV | Now £399 | Argos
This is a ridiculously low price for a 55-inch 4K TV deal. And yes you're getting smart TV functionality including all your favourites like Netflix, iPlayer and Amazon Prime instant video. The only downside is the lack of HDR, but at this stage that's more of a downer for gamers given the small relatively small amount of HDR content available via streaming services.
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Hisense H50N6800 50-inch 4K Smart TV | Now £419 | John Lewis
Hisense is really making a name for itself right now with some of the best cheap 4K TVs across multiple sizes. This 50-inch TV comes with a sweet 4K picture and Smart TV functions - all viewable in glorious HDR. You're also getting a five year guarantee.
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Samsung UE50MU6120 50-inch Smart 4K | Now £434 | Amazon
That's a seriously cheap TV deal on a massive 50-inch Samsung 4K TV. We're more used to seeing smaller brands like Hisense going under the £500 mark at these sizes. Not only are you getting a 4K picture, but HDR (High Dynamic Range) too and a host of Smart TV apps including Netflix and Amazon Prime.
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Hisense H55N5700 55-inch Smart HDR 4K TV | Now £449 | Amazon
Hisense are taking the cheaper 4K TV world by storm and this is a cracking deal for a 55-inch 4K TV. This deal is improved further by the fact you're also getting a HDR screen. Which given the sub-£500 price tag on a model of this size is something very special indeed for bargain hunters.
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Philips 55PUS6262 55-inch 4K HDR Ambilight TV | Now £479 | Argos
The Ambilight TV prices have been all over the price this year, but this is a great deal on this model. Amazon also has a few more discounted Ambilight models. Ambilight TVs are excellent for adding extra ambiance to your movies as colour radiates out from the sides of the TV onto nearby walls, matching the on-screen action.
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Sony Bravia KD55XE7073 55-inch 4K HDR TV | Now £549 | Argos
Sony Bravia TVs are one of the most sought after brands in 4K TVs and discounts are pretty rare compared to the likes of LG and Hisense. With a 400Hz MotionFlow screen this is a superbly responsive TV that'll be a great match for the upcoming World Cup.
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Hisense H55U7AUK 55-inch 4K HDR TV | £599 | AO
If you're looking for some extra assurance around your next big purchase, you may want to take advantage of this cheap 4K TV deal as AO is throwing in a four-year warranty on this fantastic HDR model from Hisense. It has a centre stand instead of feet on the sides too, which is much better for smaller TV cabinets or tables when buying a TV this big.
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LG 55SJ850V 55-inch HDR 4K TV | Now £679 | John Lewis
This gorgeous LG 4K smart TV comes packing Dolby vision HDR which is a major bonus if you're on the 4K tier of Netflix or are gaming on an Xbox One X or PS4 Pro. The John Lewis five-year guarantee is reassuring too.
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Samsung QE55Q6FAMT 4K QLED HDR TV | £799 | PRC Direct
That's a massive price drop from £1799 on this QLED TV from Samsung. Actually, we don't recall seeing a QLED smart TV drop under a grand for quite some time. Nice to see a five year guarantee added too.
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Panasonic 58DX802B HDR 4K 3D Smart TV | £899 | John Lewis
This Panasonic 'Freestyle Design' stand is one of the most stunning looking TVs we've seen in recent years and will be a real centerpiece in your living room. The internal spec is amongst the best out there and it comes with a free soundbar. John Lewis is also offering a five year warranty.
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LG OLED55B7V 55-inch 4K HDR TV | £1299 | Currys
OLED TVs are still really expensive compared to regular 4K models, but this model is now £500 less than its original price. A few other stores (like AO.com) have matched the price, but Currys has a tasty five-year guarantee to put it on top today.
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Cheap TV deals (60-85 inch)

Hisense H60NEC5600UK 60-inch Smart HDR 4K TV | Now £599 | AO
An unbelievable price for a 60-inch TV with smart features and a 4K HDR display. This was originally an already-decent £799, so we're surprised to see the price go this low. You only have to look at the other prices in the size category to see what a huge saving this Hisense TV deal provides even before today's discount.
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Hisense H65N5750UK 65-inch 4K HDR Smart TV | Now £699 | Argos
This Hisense model is a bit newer than the model below and has a slightly faster screen response time. Considering this was £1000 not so long ago, this is a super cheap TV deal.
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Samsung UE65MU6120 65-inch HDR 4K TV | Now £899 | Argos
If you're after a 65-inch TV from the classic Samsung brand it'lll cost you more than the Hisense models above, but this is a beaut of a 4K smart TV for well under a grand.
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Sony Bravia KD65XE7003 65-inch 4K HDR TV | Now £899 | John Lewis
John Lewis is at least £150 cheaper than any other stores with this excellent Sony Bravia HDR 4K TV. If you're looking for a reason to get this Sony model over the similar Samsung above, this one comes with a five year guarantee.
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LG 65UJ651V 65-inch 4K TV |Now £949 | Amazon
This is a pretty small price for such a big screen from the respected LG company. 65 inches, 4K and HDR support, and a trusted TV brand all for under £1000 at Argos thanks to the £50 discount.
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More large screen 4K TV deals

If you're after more seriously large TV deals, we should warn you, they don't come cheap. However, if you want to see some more large screen TV deals -we're talking about 65 to 85-inch TVs- we'd recommend heading over to John Lewis, Currys and Amazon as they seem to stock more models than most UK retailers.

Not found the right cheap TV for you today? Or maybe you'd prefer to directly browse the TVs at your favourite retailers instead of our highlights of the best cheap TV deals? We're updating this page on a regular basis, so you may have better look another day. If you want to take a look for yourself now though, here are the direct links to a the full collection of TV deals at multiple stores.