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Amazon reportedly priming a music streaming service for this year

Amazon music streaming service
More content most Prime members won't use

Amazon may be taking on more than just Netflix with its content streaming ambitions, as the company is reportedly in negotiations to deliver music to its Prime subscribers.

The online retailer is in early but "serious talks" with major record labels in an effort to launch a music subscription service, according to Recode citing unnamed industry sources.

Amazon would therefore be in direct competition streaming services like Spotify, Google Play Music All Access and the freshly launched Beats Music.

Right now, music that's downloaded from Amazon.com can be streamed through the company's Cloud Player, but it's only a music locker meant for purchased songs. It stops short of streaming tracks for free or a fee.

Amazon Prime price increase justification?

If Amazon is able to sign with enough record labels, its music streaming service is expected to be bundled with Amazon Prime, rounding out the company's subscription benefits.

However, that could also mean Amazon is looking to justify a possible price increase that it kept mentioning for the US during its latest quarterly earnings conference call.

Amazon Prime is becoming awfully bloated with its Instant Video and Kindle Owners' Lending Library, and expensive decisions to revive shows and create original programming.

Amazon has refused to address whether or not it would split its Prime offering for people who enjoy two-day free shipping but never use its movie streaming capabilities.

Matt Swider

US Editor-in-Chief

Matt Swider is TechRadar's gadget-savvy, globe-trotting US Editor-in-Chief Editor who leads the US team in New York City. He began his tech journalism career all the way back in 1999 at the ripe at of 14, and first started writing for TechRadar in 2012. He's tested over 1,000 phones, tablets and wearables and commands a Twitter account of 600,000+ followers. Matt received his journalism degree from Penn State University and is never seen without his TechRadar headphones.