Upgrade your everyday with Samsung's incredible AI

Wouldn't it be great if your tech was more personal, more powerful, more... you? It'd help you around the home and at work too, making your home smarter, powering up your productivity and making every day easier.

That's exactly what Samsung's amazing AI technology is doing. With Samsung's AI in your phone, your laptop or your home you'll find new and better ways to create, to communicate, to chill out and to get things done.

Get smart in the kitchen with the Samsung Bespoke AI Family Hub

We never thought we'd get excited about a fridge, but then we never imagined the Samsung Bespoke AI Family Hub. It's the perfect hub for your smart home, enabling you to control your smart devices and apps from its 21.5-inch touchscreen or with your voice via Samsung's excellent Bixby personal digital assistant.

That touchscreen is full of useful information. It'll tell you what the weather's going to do and help you stay on top of the family's comings and goings. It'll play videos to help you learn new things. And it'll even come up with recipe ideas based on the food you take out of the fridge.

The Samsung Bespoke AI Family Hub can also save you money thanks to its super-smart AI Energy mode, which learns your usage patterns, understands its surroundings and optimises the compressor speed and defrost cycle to reduce their energy use.

The ultimate AI-powered 4K experience

One of our very favourite AI experiences is right there in the living room: it's our TV. Samsung's extraordinary NQ5 AI Gen3 Processor in the Samsung S95F 65-inch TV is Samsung's smartest, most powerful 4K AI processor yet, and it does incredible things with images to deliver the ultimate 4K viewing experience.

What makes Samsung's processor really special is its powerful upscaling, which uses 128 neural networks to constantly analyse and optimise the picture to deliver incredibly vivid visuals – even from older media such as classic movies or TV shows that weren't filmed in 4K. With Samsung's 4K AI Upscaling Pro, everything you see is upscaled to ultra-crisp 4K Ultra HD for a stunning visual experience.

That's not all. Samsung's AI Motion Enhancer Pro delivers the smoothest motion yet for any kind of fast-moving action, enabling you to follow the ball in sports and see superheroes soar in the latest summer blockbusters – all in pin-sharp detail.

The ultimate phone for easier everything

Samsung's Galaxy S Series phones have won endless awards for their exceptional features and ease of use – and the Galaxy S25 Ultra is Samsung's smartest, friendliest, most powerful smartphone yet.

That means it makes every day easier: simply hold the power button and it'll take care of numerous tasks across multiple apps with a single voice command. Want to find pet-friendly restaurants nearby and send the details to a friend, or find out how to cook that pasta dish to die for, or see all the family photos from your most recent trip? All you need to do is ask, and Galaxy S25 will take care of it – and as it gets to know you, it learns your routines so it can be even more helpful. For example, it'll make suggestions like turning on your hotspot when you get into the car.

There are two things in particular that we really love about the Galaxy S25 Ultra: the Now Bar, which gives you personalised briefings for your day so you know where you're going, what you need and what to wear for today's weather; and the Now Brief, which gives you an at-a-glance guide to the things that matter to you such as your day's schedule or your favourite teams' sports scores. Thanks to the Galaxy S25 Ultra's always-on display, you don't even need to unlock your phone.

The super-smart tablet that's your computing companion

The Samsung Galaxy Tab S10 FE+ is your perfect computing companion. Its super-sharp 13.1-inch display is ideal for binge-watching shows or having fun with your favourite game, and its dual speakers with Dolby Atmos deliver a stunning soundtrack for movies and music alike. It’s got stacks of storage for your photos and videos, and it has Wi-Fi 6 for rock-steady internet.

It’s a superb go-anywhere tablet that’s packed with clever features – features such as Vision Booster, which automatically adjusts the display brightness to your environment, so you get the perfect picture indoors and out.

One of our favourite features of the Samsung Galaxy Tab S10 FE+ is Circle to Search with Google*. For example, if you’re planning a holiday getaway or home improvements you can simply circle any image, video or text with the S Pen or your finger on the vibrant touchscreen display and Circle to Search will help you find it instantly. And thanks to the built-in fingerprint scanner, your tablet stays secure: it’s for your eyes only.

Smart technology and even smarter thinking

From smart homes to smart phones, Samsung combines smart technology with even smarter thinking to find ways to make your every day easier. Click here to discover how Samsung AI and Currys can help you upgrade your everything.

* Internet connection required. Works on compatible apps. Results may vary depending on visual matches