It's already the merry month of May, which means there's not that long to go before we start to see early EOFY sales pop up in Australia. Officially, the end-of-financial-year sales kick off on June 1 and go on all month, typically ending on June 30. However, we've been seeing retailers begin offering EOFY deals as early as mid-May.
In the previous years, these early deals have typically been teasers, so the discounts on those products would usually get even better once June came around. Things can change, though. Laptop brands, for example, have been known to offer some very steep discounts ahead of the June 1 EOFY sale start date, so there's absolutely nothing wrong with making an early purchase. In fact, it might even be the better option as stocks on a specific model you're after could well run out before the official EOFY deals begin. So if you see an item you like at a price that suits your budget, don't hesitate or you might miss out entirely.
That said, there will be another sale this month, giving you the chance to bag some savings. Click Frenzy Mayhem 2025 is scheduled to begin on May 13 and run for four days. There will also be another tech-specific Click Frenzy sale in June to coincide with EOFY, and Amazon also hosts is annual week-long Mid-Year Sale in June too.
The EOFY sales are your last chance to pick up a work-related item that you can be tax deductible, which means you total savings will be higher once you've got your returns deposited into your nominated bank account.
As ever, the TechRadar team will be hunting down the very best EOFY deals across a huge range of tech – from TVs to mobile phones, kitchen appliances to vacuum cleaners. You name it, it will likely see a discount and we'll find it.
Below you can find more information surrounding EOFY sales along with a few standout deals from last year's sales event to give you an idea of what to expect come June 1.
EOFY sales 2025: key information
When are EOFY sales 2025?
Australia’s end of financial year is June 30, and the EOFY sales typically start a few weeks before that date, around June 1. In recent years, several major retailers have started offering their EOFY sales even earlier, with a few tempting discounts to lure shoppers in towards the end of May. The best EOFY deals will arrive in June though, and don’t expect to see all retailers coming out with month-long sales.
However, some retailers' EOFY sales will run for an entire month, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.
What are EOFY sales?
With the end of financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.
The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work-related purposes, you could claim it back on tax in a matter of weeks.
Are EOFY sales worth it?
The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.
As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim at tax time.
EOFY sales 2025: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
One of the main reasons to prep ahead of time before a big sale is so you can not only make your shopping list, but also keep an eye on the price history of what you're after in the lead up to the EOFY sales. This will help you figure out how much you should spend on a particular item.
2. Figure out what features you're after
It sometimes helps to know what features on a particular tech item are important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. For example, do you need a 4K OLED screen on your laptop or will QHD do? The latter will be cheaper and still get you a great display.
3. Consider a different brand
You might have your heart set on an LG TV, but you might get better value out of a similar-specced Hisense or TCL. So be flexible, as that can save you even more money during EOFY. Similarly, if you've had your heart set on the latest Dell XPS machine, you might find an HP or Lenovo alternative that's cheaper and provides you with all the power you need to get your work done but at a lower price.
4. Do some research
Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.
5. Don't spend on extended warranties with little value
Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. Remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.
EOFY sales 2025: retailers to expect
We've compiled a list below of some retailers we expect to hold EOFY sales in 2025. While this list isn't concrete confirmation, they have participated in all previous EOFY sales events, so we can make a logical assumption the same will be true this year.
- Amazon: daily deals on tech, toys, appliances and more
- Bose: regular deals on headphones and speakers
- Breville: take an extra 10% off with our exclusive checkout code BREVFUTURE10
- Dell: get 20% off Alienware and XPS machines via these coupon codes
- Dyson: save up to AU$600 on vacuums, purifiers and hair tools
- eBay: discounts on gaming, tech, TVs and more
- HP: big savings on laptops, accessories and more
- Lenovo: big discounts on selected laptops, desktops and more
- Samsung: deals throughout the year on phones, headphones, TVs and more
- Secretlab: bundle and save on complete home setups
- Sennheiser: save on some of our favourite headphones
- The Good Guys: save on TVs, laptops and home appliances
EOFY sales 2025: best deals from last year
Unsure what to expect when the EOFY 2025 sales hit? We've picked out a few of our favourite deals from last year to give you an idea.
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