Sony's PSP GO, unveiled at this year's E3, has a lot of things going for it but it's download-only games policy means that the portable games machines lacks a UMD slot.
Sony knows that it has to reach out to old existing PSP users with the device, so it in the midst of arranging a way that old UMD games can be swapped for sparkly digital copies.
Gizmodo is reporting that John Koller, Director of Hardware Marketing for Sony, told the website that plans were underway for a UMD swap shop: "We're in the midst of putting together a good will program," explained Koller.
We'll be unveiling that soon [because] we actually think there's a significant group that will be upgrading from the 1000... In the past, we've seen a 20-25 per cent trade-up factor, and I assume that's going to be the case here. We've modeled that. So we're looking at a good-will program – a short term good-will program that would continue for years afterward."
If Sony is true to its word, then it is likely that a free digital copy approach will be taken, something the studio currently does with selected Blu-ray movies.
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