Sony to open UMD swap shop for PSP GO owners

Hoping to exchange discs for digital copies

Sony's PSP GO, unveiled at this year's E3, has a lot of things going for it but it's download-only games policy means that the portable games machines lacks a UMD slot.

Sony knows that it has to reach out to old existing PSP users with the device, so it in the midst of arranging a way that old UMD games can be swapped for sparkly digital copies.

Good-will program

Gizmodo is reporting that John Koller, Director of Hardware Marketing for Sony, told the website that plans were underway for a UMD swap shop: "We're in the midst of putting together a good will program," explained Koller.

We'll be unveiling that soon [because] we actually think there's a significant group that will be upgrading from the 1000... In the past, we've seen a 20-25 per cent trade-up factor, and I assume that's going to be the case here. We've modeled that. So we're looking at a good-will program – a short term good-will program that would continue for years afterward."

If Sony is true to its word, then it is likely that a free digital copy approach will be taken, something the studio currently does with selected Blu-ray movies.

Via Gizmodo

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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.