Yet another price drop - the already excellent value LG C4 OLED TV crashes to another record-low price on Prime Day

LG C4 Prime Day deal image
(Image credit: Future)

If you're in the market for a new TV, there's one deal you have to check out. The LG C4 OLED TV 48-inch is available for £649 (was £899) at Amazon. That's the cheapest we've ever seen this model, beating the previous record-low by £50.

Check out Amazon's full sale

If you're in the market for a slightly bigger screen size, then good news. The LG C4 55-inch is also on offer, down to £859 (was £1,199) at Amazon. That is yet another record-low price!

There aren't going to be many better TV deals on Amazon Prime Day than this one. The LG C4 still sits at the top of our best TVs guide, because no other TV delivers the same value is the exceptional OLED TV.

Amazon Prime Day deal: LG C4 OLED TV 48-inch

LG  C4 48-inch 4K OLED TV
LG C4 48-inch 4K OLED TV : was £899 now £649 at Amazon

Fantastic picture quality with vibrant colours, rich contrast, deep black levels and refined details, the LG C4 is a sight to behold. It delivers higher-than-average brightness for a mid-range OLED too. It also has the full list of gaming features - 4K, 144Hz, VRR, ALLM, Dolby Vision gaming - as well as razor-sharp performance. Any deal on the LG C4 is worth looking at, but this 28% discount means the 48-inch model hits a new record-low price. Snap it up while you can.

LG C4 55-inch OLED 4K TV
LG C4 55-inch OLED 4K TV: was £1,199.99 now £859.99 at Amazon

This is the cheapest we've seen the magnificent LG C4 hit to date – only by £10, but a lowest price is a lowest price! This is a magnificent TV for this price, delivering stunning OLED contrast, rich and realistic colours, excellent handling of motion and upscaling from lower-res sources, and it's totally future-proofed for features, including four HDMI 2.1 ports all with 4K 120Hz gaming support.

A true jack-of-all-trades TV, the LG C4 earned 4.5 stars out of 5 in our LG C4 review, because people "will find plenty to love about the LG C4", especially movie fans and gamers. The C4 really is the TV that does it all.

Its picture quality is phenomenal, thanks to its gorgeous contrast, inky black levels, stunning and accurate colours and realistic textures. It does everything the best OLED TVs should do. In fact the C4 currently sits at the very top of that guide.

The C4 also sits at the top of our best gaming TVs guide, with a full set of features including 4K, 144Hz, VRR (AMD FreeSync Premium and Nvidia G-Sync), HGiG, ALLM and Dolby Vision gaming - all supported across four HDMI 2.1 ports. An ultra-low 9.2ms input lag means snappy and responsive performance as well, perfect for the most intense games.

More Prime Day TV deals

LG 55-inch G4 OLED TV
LG 55-inch G4 OLED TV: was £1,699 now £1,099 at Amazon

This is a phenomenal OLED TV for the price, delivering really bright images, top-class image processing, and every gaming feature you could imagine – it's totally future-proof. Elite image quality, mid-range price (by OLED standards). Here's our five-star LG G4 review.

Hisense  U8N 65-inch mini-LED 4K TV
Hisense U8N 65-inch mini-LED 4K TV : was £1,199 now £999 at Amazon

This is the cheapest we've seen this TV by about £90, and it's a lot of TV for the price. It's super-bright, meaning that it can stand up to daytime viewing even in bright, reflection-prone rooms. The colours are rich, there's strong contrast thanks to a mini-LED panel, and it generally blew us away in our review – it earned 4.5 stars.

Amazon Fire TV Omni Mini-LED 65-inch 4K TV
Amazon Fire TV Omni Mini-LED 65-inch 4K TV: was £1,149.99 now £799.99 at Amazon

We rated this TV highly as being one of the best budget mini-LED options, thanks to impressive motion handling out of the box (ideal for sport), solid contrast, good detail, and next-gen 4K 120Hz gaming support. The Fire TV software makes it easy to stream whatever services you want.

More of today's best Amazon Prime Day deals

James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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