Yet another price drop - the already excellent value LG C4 OLED TV crashes to another record-low price on Prime Day

Fantastic picture quality with vibrant colours, rich contrast, deep black levels and refined details, the LG C4 is a sight to behold. It delivers higher-than-average brightness for a mid-range OLED too. It also has the full list of gaming features - 4K, 144Hz, VRR, ALLM, Dolby Vision gaming - as well as razor-sharp performance. Any deal on the LG C4 is worth looking at, but this 28% discount means the 48-inch model hits a new record-low price. Snap it up while you can.

This is the cheapest we've seen the magnificent LG C4 hit to date – only by £10, but a lowest price is a lowest price! This is a magnificent TV for this price, delivering stunning OLED contrast, rich and realistic colours, excellent handling of motion and upscaling from lower-res sources, and it's totally future-proofed for features, including four HDMI 2.1 ports all with 4K 120Hz gaming support.

This is a phenomenal OLED TV for the price, delivering really bright images, top-class image processing, and every gaming feature you could imagine – it's totally future-proof. Elite image quality, mid-range price (by OLED standards). Here's our five-star LG G4 review.

This is the cheapest we've seen this TV by about £90, and it's a lot of TV for the price. It's super-bright, meaning that it can stand up to daytime viewing even in bright, reflection-prone rooms. The colours are rich, there's strong contrast thanks to a mini-LED panel, and it generally blew us away in our review – it earned 4.5 stars.

We rated this TV highly as being one of the best budget mini-LED options, thanks to impressive motion handling out of the box (ideal for sport), solid contrast, good detail, and next-gen 4K 120Hz gaming support. The Fire TV software makes it easy to stream whatever services you want.