Apple Watch Black Friday deals: The best sales and deals still available

Apple Watch Black Friday deals
(Image credit: Future)

Black Friday has come and gone, as has Cyber Monday – but Apple Watch deals are still around in the US and the UK. We're still seeing deals on new and older models alike, and most sales are still live – but there’s no reason to wait around if you see an Apple Watch deal you love right now. 

We’ve seen pretty good discounts on the recently-released Apple Watch Series 9 as well as excellent bargains on older models, especially the Apple Watch SE 2. We haven't seen Apple Watch Ultra 2 deals yet, but we could still see one of those in the run up to Christmas.

With our guidance, you can navigate the sales, log onto the right place at the right time, and snap up a smartwatch for less among the post-Cyber Monday deals. We’ve listed everything you need to do your research, such as the best websites to check and the best deals live now. 

And of course, if you want to read all our Apple Watch reviews to figure out which one is right for you, your next port of call should be our guide to the best Apple Watch

Black Friday Apple Watch deal - quick links (US)

Best Apple Watch Black Friday deals in the US 

Apple Watch Series 9 45mm GPS: $429.00  $359.00 at Amazon

Apple Watch Series 9 45mm GPS: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FApple-Watch-Midnight-Aluminum-Sport%2Fdp%2FB0CHXF9R4Y%2Fref%3Dsr_1_1%3Fth%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">was $429.00 now $359.00 at Amazon
A great watch with a great $70 discount once you apply a coupon, the Series 9 45mm has a great real estate to enjoy that Retina display OLED screen in all its brighter glory. No compromises in battery life either, despite that slightly increased power output, thanks to the faster processor.

Apple Watch Series 8 GPS 41mm: $399  $299.00 at Amazon

Apple Watch Series 8 GPS 41mm: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FApple-Watch-Starlight-Aluminum-Always%2Fdp%2FB0BDHQD1CQ%2Fref%3Dsr_1_3%3Fth%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">was $399 now $299.00 at Amazon
The Apple Watch 8 won't offer you a performance boost over the SE 2, but it comes with some impressive new features like an ECG sensor and a temperature sensor for menstrual and ovulation tracking. Just note that we have seen it as cheap as $279.99 before, but it's unlikely to get cheaper.

Apple Watch Series 8 GPS &amp; Cellular 45mm (stainless steel) and 2 years AppleCare: $828 $651.84 at Amazon

Apple Watch Series 8 GPS & Cellular 45mm (stainless steel) and 2 years AppleCare: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FApple-Watch-Cellular-Silver-Stainless%2Fdp%2FB0BHGJ7D1M%2Fref%3Dsr_1_13%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">was $828 now $651.84 at Amazon
The same ECG sensor and temperature sensor features, now in a premium stainless steel case. As well as the change in materials, this Series 8 has cellular LTE connectivity and two years' worth of AppleCare insurance absolutely free. An unusual but worthwhile bundle. 

Apple Watch SE 2 GPS 44mm: $279$259.99 at Amazon

Apple Watch SE 2 GPS 44mm: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FApple-Watch-Smart-Silver-Aluminum%2Fdp%2FB0BDJ9M1HG%2Fref%3Dsr_1_1_sspa%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">was $279 now $259.99 at Amazon
If the 40mm display of the model above isn't large enough for you then this slightly more pricey Apple Watch SE 2 with a 44mm screen could be what you need. It's also on sale right now, but only by a minor amount of $20.

Apple Watch Ultra with orange Alpine loop: $799.00now $659.00 at Target

Apple Watch Ultra with orange Alpine loop: <a href="https://goto.target.com/c/221109/81938/2092?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.target.com%2Fp%2Fapple-watch-ultra-gps-cellular-49mm-titanium-case-with-orange-alpine-loop-small%2F-%2FA-85973623" data-link-merchant="target.com"">was $799.00 now $659.00 at Target
The Apple Watch Ultra with an orange d-hook secured Alpine loop this time. It's a slightly better discount than the Best Buy deal above, so if you're not planning on diving, you can get this version with the fabric strap and save an extra $40.

Apple Watch Series 8 (GPS + Cellular) 45mm Stainless Steel: $799.00 now $639.99 at Best Buy

Apple Watch Series 8 (GPS + Cellular) 45mm Stainless Steel: <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-series-8-gps-cellular-45mm-stainless-steel-case-with-graphite-milanese-loop-graphite%2F6495282.p&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"">was $799.00 now $639.99 at Best Buy
Save $160 on the upper-size Series 8 with GPS and cellular connectivity and the premium stainless steel case.  This one comes with a milanese loop, a little classier than the standard silicone strap.

Macally Apple Watch stand and charging dock:$19.99now $15.99 at Amazon

Macally Apple Watch stand and charging dock: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FMacally-Apple-Watch-Stand-Holder%2Fdp%2FB07NSF3QYC%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">was $19.99 now $15.99 at Amazon
Save on this Apple Watch charging station with a weighted base and cable management station. It's a nice-looking silver stand, keeping your desk or bedside table tidy with a scratch-proof rubber bottom. 

Black Friday Apple Watch deal - quick links (UK)

Best Apple Watch Black Friday deals in the UK 

Image

Apple Watch Ultra 49mm: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2Fgp%2Faw%2Fd%2FB0BDJB46T8%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £699 now £599 at Amazon
Save £100 (well, £250 really) on a first-generation Apple Watch Ultra. It’s never gone under £600 before and it might not happen again for a long time, making this premium fitness watch from Apple an absolute steal. Outstanding workout metrics courtesy of watchOS 10, a 36-hour battery life (longer than any other Apple Watch) and a rugged titanium case make it a great buy. 

Apple Watch SE 2 40mm: £259.00 now £219.00 at Currys

Apple Watch SE 2 40mm: <a href="https://www.awin1.com/awclick.php?awinmid=22479&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.currys.co.uk%2Fproducts%2Fapple-watch-se-2023-40-mm-starlight-aluminium-case-with-starlight-sports-band-sm-10256013.html" data-link-merchant="currys.co.uk"">was £259.00 now £219.00 at Currys
Save £40 on last year's SE 2, a great budget watch that, for our money, is the best value up-to-date Apple Watch of the current bunch - especially at this price. UK shoppers looking for a cheap Apple Watch should get this deal.

Apple Watch Ultra with orange Alpine loop: $£849.99now £669.00 at John Lewis

Apple Watch Ultra with orange Alpine loop: <a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fapple-watch-ultra-gps-cellular-49mm-titanium-case-with-alpine-loop-small%2Fstarlight%2Fp6345581" data-link-merchant="johnlewis.com"">was $£849.99 now £669.00 at John Lewis
We can expect to see more discounts like this excellent £180 off the original Apple Watch Ultra. The orange d-hook-secured Alpine loop, longer battery life, advanced hiking features, and sophisticated dive computer capabilities make it ideal for wilderness fans and weekend warriors alike. 

Apple Watch Series 9 GPS 41mm:£399now £379 at Amazon

Apple Watch Series 9 GPS 41mm: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2FApple-Smartwatch-Aluminum-Fitness-Resistant%2Fdp%2FB0CHX33TL3%2Fref%3Dsr_1_4%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £399 now £379 at Amazon
Save a small but significant £20 on a brand new Apple Watch Series 9. It's got everything that made the Series 8 special, but its powerful S9 chip, Ultra Wideband radio frequency and Double Tap function make this the Apple Watch for future-proofers. Comes with sports loop.

Apple Watch Series 8 GPS &amp; Cellular 45mm, Product Red: £549.00 now £499.00 at Curry's

Apple Watch Series 8 GPS & Cellular 45mm, Product Red:<a href="https://www.awin1.com/awclick.php?awinmid=22479&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.currys.co.uk%2Fproducts%2Fapple-watch-series-8-cellular-productred-with-productred-sports-band-45-mm-10242598.html" data-link-merchant="currys.co.uk""> was £549.00 now £499.00 at Curry's
The Series 8 watch with GPS and cellular connectivity in a spiffy Product Red is £50 cheaper than it was at launch last year. It's got ECG, temperature sensor, crash detection, fall detection, and all the improved workout functionalities of this year's watchOS10. 

Apple Watch SE 2 GPS 44mm: £299£229 at John Lewis

Apple Watch SE 2 GPS 44mm: <a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fapple-watch-se-2022-gps-44mm-regular%2Fp6345594" data-link-merchant="johnlewis.com"" target="_blank">was £299 now £229 at John Lewis
The Apple Watch SE 2 is a respectable mid-range smart watch boasting good performance, impressive battery life, and a helpful suite of features. Just note that it lacks the temperature sensor and ECG sensor found in higher-end options like the Apple Watch 8. Right now it's £60-off at John Lewis.

Apple Watch Series 8 GPS + Cellular 45mm: £549£379 at John Lewis

Apple Watch Series 8 GPS + Cellular 45mm: <a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fapple-watch-series-8-gps-cellular-45mm-regular%2Fsilver%2Fp6345551" data-link-merchant="johnlewis.com"" target="_blank">was £549 now £379 at John Lewis
Not only does the Apple Watch 8 promise good performance and helpful health tracking features like an ECG sensor and a temperature sensor, but this discounted model comes with cellular capabilities. This means you can outfit it with a SIM and use more of its features without needing your phone nearby.

Get an Apple Watch, save £10 on select Airpods at John LewisAIRPOD10

Get an Apple Watch, <a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fbrowse%2Felectricals%2Fairpod10%2F_%2FN-pfqs" data-link-merchant="johnlewis.com"" target="_blank">save £10 on select Airpods at John Lewis
This isn't the best Apple Watch Deal we'll see (technically it's an Airpods deal), but if you want to pick up both an <a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fapple-watch-series-9-gps-41mm-aluminium-case-sport-band-small-medium%2Fsilver-storm-blue%2Fp111063666" data-link-merchant="johnlewis.com"" data-link-merchant="johnlewis.com"" target="_blank">Apple Watch 9 and a pair of Airpods (such as the <a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fapple-airpods-pro-2nd-generation-with-magsafe-charging-case-usb-c-2023%2Fp111063449" data-link-merchant="johnlewis.com"" data-link-merchant="johnlewis.com"" data-link-merchant="johnlewis.com"" target="_blank">Airpods Pro 2) you can save £10 at John Lewis with code AIRPOD10.

Apple Watch Series 8 Cellular 45mm in white: £499 now £399 at Currys

Apple Watch Series 8 Cellular 45mm in white: <a href="https://www.awin1.com/awclick.php?awinmid=22479&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.currys.co.uk%2Fproducts%2Fapple-watch-series-8-cellular-starlight-with-starlight-sports-band-45-mm-10242597.html" data-link-merchant="currys.co.uk"">was £499 <a href="https://www.awin1.com/awclick.php?awinmid=22479&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.currys.co.uk%2Fproducts%2Fapple-watch-series-8-cellular-starlight-with-starlight-sports-band-45-mm-10242597.html" data-link-merchant="currys.co.uk"" data-link-merchant="currys.co.uk"">now £399 at Currys
Currys is offering some great Apple Watch discounts today, including £100 off this cellular Apple Watch Series 8 - bringing it to the same price as the GPS version. A great price for a watch with remote internet access - you'll just need to add it to your phone's data plan. 

Frequently Asked Questions

When did the best Black Friday Apple Watch deals start in 2023?

As mentioned above, the Black Friday deals officially kicked off on Friday November 24, and will last over the weekend until Cyber Monday, November 27. 

However, just like previous years, Apple Watch Black Friday deals first cropped up in early November, so many of these discounts have been around for a while.

Where are the best Apple Watch Black Friday deals?

You’ll find all the best Apple Watch Black Friday deals right here, of course. We’ll be keeping track of all the best deals around the web and updating this page with anything we find. These are a few of the retailers to look out for:

US Apple Watch sales:
Amazon: Where some of the best Apple Watch discounts are always found
Apple: Straight to the source, with small discounts usually available
Dick’s Sporting Goods:
Good discounts on sports watches, including Apple
Target: Deals on Apple Watch SE and more
Best Buy: Save on Apple Watches both current and older
Walmart: Usually great price cuts on last year’s watches

UK Apple Watch sales:
Amazon:
Save on lots of Apple Watcheshe
Very: Save on lots of Apple goodies, including watches
Currys: Lots of smartwatch and iPhone savings
Three: Get Apple Watch outright, or on contract
Argos
: Find the Argos Apple Watch store here
John Lewis: Discounts on new and older Apple Watches

What Black Friday Apple Watch deals are we seeing in 2023?

Last year, we got some decent discounts on the then-new Apple Watch Series 8 and Apple Watch SE 2, so expect to see some price cuts on this year’s brand-new Apple Watch Series 9. I've seen up to $100 off the Series 9 and £70 in the UK, and similar discounts on the original Apple Watch Ultra. 

The Apple Watch Series 8 has gone as low as $224 in the US, and £300 in the UK, as prices are being slashed so retailers can get rid of their older stock. 

Likewise with the Apple Watch Ultra and SE 2: now the Ultra 2 is out and the SE is a year old, you can expect to see deals on both devices. 

Matt Evans
Fitness, Wellness, and Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech. A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.


Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

With contributions from