Google's quest to build a smartphone as popular as the latest iPhone and Samsung Galaxy took a massive step forward when the original Google Pixel launched last year. Its successor - the aptly named Google Pixel 2 - is now on the shelves.
Prices around the big sales period were nothing short of extraordinary. It almost seemed like retailers got carried away trying to undercut one another. They've been reined in a bit now (the insane tariffs for less than £20 per month and a reasonable upfront spend are long gone) but there are still some bargains to be had, particularly on Vodafone at the moment.
But the Pixel 2 is a phone for Android lovers who want the purist interface on the market, and we doubt you'll be dissuaded from buying even when the cheapest prices have disappeared. And that's where TechRadar can help, as you can use our comparison chart below to identify the best Pixel 2 deal for you.
It's still substantially more affordable than the likes of the Galaxy Note 8 and iPhone X, making it an obvious choice if you want a brand new flagship phone without paying stupid money. And then there's the supersized Pixel 2 XL as well, with its fantastic 6-inch QHD+ display. Read on to see exactly how much you'll have to pay for your choice of new Google phone with our Pixel deals comparison chart.
Need some more convincing? Our exclusive 10OFF voucher code with Mobiles.co.uk knocks a tenner off the upfront cost of any deal. And there's a summary of our expert review at the bottom of the page.
The best Google Pixel 2 deals in the UK today:
We've scoured the UK's networks and retailers to home in on the best Pixel 2 deals. You can get the new Google smartphone on O2, Vodafone or EE - the choice is yours...
Google Pixel 2 | Vodafone | £40 upfront (with 10OFF code) | 4GB data | Unlimited mins and texts | £29pm
BOOM! Pixel 2 deals just got good again. Ok, so they're still not a patch on the low low prices that we saw during sales season, but we no longer feel the need to tell you to wait before purchasing this brilliant handset. Go for this Vodafone tariff to pay less than £30 per month and a very reasonable upfront spend, too. Total cost over 24 months is £736
Google Pixel 2 | EE | £64.99 upfront (with 10OFF code) | 15GB data | Unlimited mins and texts | £38pm
As recently as the last couple of weeks, you could get the Pixel 2 on EE for less than £20 a month and pay less than £200 at the start. Now the super low data deals have dried up and EE only really gets competitive once you crank up the surfing and streaming allowance. When the Pixel 2 was released, we would have been delighted with this, but now it looks a bit much. Total cost over 24 months is £976.99
Google Pixel 2 | Vodafone | £65 upfront (with 10OFF code) | 16GB data | Unlimited mins and texts | £29pm
Take a quick look at all of the other Pixel 2 deals on this page - and then forget them. Because this Vodafone tariff from Mobiles.co.uk beats the rest hands down at the moment. There's nothing not to like. 16GB is a brilliant amount of data, the upfront spend is fair and the sub-£30 monthly payments are just extraordinary. The good times are back for the Pixel 2. Total cost over 24 months is £761
Google Pixel 2 | O2 | £49.99 upfront (with 10OFF code) | 20GB data | Unlimited mins and texts | £41pm
Vodafone is generally bossing cheaper, lower data tariffs on the Google Pixel 2 at the moment and so O2 can't really get a look in until you go big on GBs. We like the upfront spend on this tariff (improved by almost 20% with our 10OFF code), but the monthly payments are quite high. Total cost over 24 months is £1033.99
The best Google Pixel 2 XL deals in the UK today:
Want that bigger QHD+ screen? Go for the Pixel 2 XL instead if you plan to use your phone to stream films and TV. But you'd better be prepared to pay for the privilege - the price really shoots up, as there are fewer retailers competing on price.
Google Pixel 2 XL | EE | £169.99 upfront (with 10OFF code) | 10GB data | Unlimited mins and texts | £38pm
Somehow, remarkably, this now appears to be the cheapest way you can currently buy the Pixel 2 XL on contract - it's around £300 more expensive over two years than what you could have paid a few weeks ago. At least you get 10GB of data rather than something more measly, and you'll be on the UK's fastest 4G network. Total cost over 24 months is £1081.99
Google Pixel 2 XL | O2 | £59.99 upfront (with 10OFF code) | 20GB data | Unlimited mins and texts | £49pm
Things have seriously regressed on the Pixel 2 XL. Prices for the massive handset got really low, and now they've shot through the roof again. At least with this O2 tariff you get the benefit of the network's Priority rewards and a huge wad of data to enjoy. But the privilege will cost you almost £50 per month. Total cost over 24 months is £1186.75
Google Pixel 2 XL | Vodafone | £189.99 upfront (with 10OFF code) | 40GB data | Unlimited mins and texts | £54pm
Time was when you could get a really cheap Pixel 2 XL deal on Vodafone. For the time being though, those days have left us. The red network is now only competitive on huuuuuuuge data deals. 40GB is an enormous allowance for Netflix binges and Spotify parties away from the Wi-Fi. But £54 per month make for some ugly monthly bills. Total cost over 24 months is £1485.99
Google Pixel 2 deals for SIM-free: how much does the phone cost?
When the Pixel 2 hit the market, we were urging people to buy the handset outright and combine it with a cheap SIM only deal. The Pixel 2 costs £629 and the Pixel 2 XL will be £799 to buy SIM-free and adding in a SIM plan for a fiver a month made financial sense. But now that contract plans have shot down in price, they are now the more cost-effective way to go.
Google Pixel 2 review in brief
Amazing Android, especially for photo lovers
Screen size: 5-inches | Resolution: 1080 x 1920 | Rear camera: 12MP | Weight: 143g | OS: Android 8 Oreo | RAM: 4GB | Storage: 64GB/128GB | External storage: No | Battery: 2700mAh
There's no doubt that the Pixel 2 is one of the very finest Android phones out there, but the Pixel's successor is a familiar story of incremental improvements rather than whole-scale change. The feature that might just get you buying are the top-of the-line cameras for photos and video. While the delightful screen, great-sounding speakers and slick Android operating system will all appeal to a range of smartphone users.