GoDaddy adds Vimeo video creation for SMBs

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Top domain registrar (opens in new tab) and web hosting (opens in new tab) company GoDaddy (opens in new tab) has expanded its partnership with video hosting provider Vimeo, allowing customers to create and share high quality videos in minutes.

With the new platform integration targeted at small business owners, the pair have launched 700 free video templates with customizable fonts, colors and music for its customers.

The video templates have been designed for SMBs to swap in their own images, logos and videos with ease.

Video marketing 

A 2021 survey by Wyzowl (opens in new tab) found that 84% of consumers were convinced to buy a product or service after watching a video, and 86% of video marketers said that videos increase traffic to their websites.

“However, for many small businesses, the biggest barrier to video content is often the amount of time and technical savvy required to make professional-quality videos,” GoDaddy said (opens in new tab).

“With the new platform integration, customers can create and share brilliant, professional quality videos, in less time than it takes your morning coffee to brew, to attract customers and increase engagement.”

The feature will be accessible through GoDaddy’s Websites + Marketing tool, within its dashboard where SMBs will be able to manage all videos in one central location.

The new videos are stored directly in their GoDaddy media library, and the web hosting company has added a feature that lets business owners click a button to add those videos directly onto their website or share across social channels.

GoDaddy and Vimeo first announced their partnership in October 2020, bringing the power of the latter's platform to GoDaddy's website builder (opens in new tab) and marketing tools (opens in new tab).

GoDaddy says the expanded Vimeo partnership will continue to empower small and mid-sized business owners to reach customers and grow their business.

Abigail Opiah
B2B Editor - Web hosting & Website builders

Abigail is a B2B Editor that specializes in web hosting and website builder news, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field.