Best CRM software of 2018

Best CRM software

1. Apptivo

2. Batchbook

3. Bitrix24

4. Capsule CRM

5. HubSpot

Read on for our detailed analysis of each app

Keeping up-to-date with your leads, prospects and contacts is a vital task for any business. Customer Relationship Management (CRM) systems help by tracking everything related to your customers: contacts, previous emails and calls, visits, the progress of individual sales or deals, and more.

Having all this data to hand helps everyone in your business understand what customers need, keeping them happy, while marketing tools like mass emails and web form support could win you new orders.

CRMs don't have to be expensive or complicated. There are free systems which integrate neatly with Google apps to use the data you've collected already, and spending something like £8-£20 (or $10-$26) per user per month will get you some serious business management power. But whatever you're after, we've put together a list of top CRM systems to help you get started.


1. Apptivo

A comprehensive CRM system

Impressively configurable
Plenty of valuable extras
Not the easiest CRM to figure out

Price: A free Starter plan is free for 3 users. Premium plans start at $8 (£6.15) per user per month. A 30-day free trial is available.

Apptivo is a comprehensive CRM which provides an easy way to manage your contacts, schedules, notes, communications, tasks and more. That's not all: even the free account gets project management tools, invoicing, estimates, basic purchase order tracking, field service management and a helpdesk.

The $8 (£6.15) Premium account offers much more storage (3GB per user, up from 500MB for the free account), and plenty of valuable extras: bulk email, e-commerce integration, standalone business apps and Google Drive, Calendar, Tasks, PayPal and Dropbox integration. Crank it up to the Ultimate plan for $20 (£15.38) for even more data and campaign emails, as well as cash management and budgeting apps

This kind of power comes with a little complexity, especially if you're new to this type of package. It doesn't take long to master the basics, though, and the system is so configurable that you'll soon have it set up to suit your requirements.


2. Batchbook

A well-featured system for staying on top of communications

Offers top-notch comms management
Powerful system of notifications
Not cheap

Price: Starts at $19.95 (£15.35) per user per month. A free 14-day trial is available, no credit card details required.

Every CRM needs great communications management, and that's an area where Batchbook has a lot to offer. Build up a customized contacts database, extend it with the details you need, track calls, emails, your customer's tweets – it's all here.

Colleagues can add comments when relevant, you're able to set individual to-do's, or build lists to group related information together. A mobile view means the site looks good on any device, and email and SMS notifications ensure nothing gets forgotten.

The system can seem expensive – automated workflows, Gmail integration and even email templates require the top $39.95 (£30.73) per user per month account – but if you're very interested in tracking communications then it's still a smart choice.


3. Bitrix24

A sprawling suite of powerful business tools

Diverse range of tools
Capable CRM with detailed reports
Generous free account

Price: Limited plan available for free. Plus plan available from $39 (£30) per user per month.

Like Apptiva, Bitrix24 provides a vast suite of powerful business tools: collaboration, instant messaging, telephony, project management, document handling, scheduling, employee management, and more.

If you prefer to keep things simple then you can concentrate on the excellent CRM, which is a capable system all on its own. Contacts and communications are logged, leads assigned to sales managers, emails sent, calls recorded, quotes and invoices issued. Detailed reports keep you up-to-date and there's convenient access via the mobile app.

Bitrix24's unusually generous free account supports 12 users and includes 5GB storage, but if you need more, the Plus account supports 24 users and provides 24GB online storage for $39 (£30).

Capsule CRM

4. Capsule CRM

A different approach to CRM

Focuses on the core basics
Professional plan offers lots of integrations
Free account is overly basic

Price: Basic plan is free. Professional plan is $12 (£9.23) per user per month. A free 30-day trial is available.

While some of the competition tries to win you over with the length of their feature list, Capsule CRM is different because it concentrates on the basics: contact management, collaboration, sales pipeline, scheduling and tasks.

These are all well implemented with some useful features. You can track your customer's social media, attach documents and emails to their records, tag contacts or organize them in lists, create tasks and view your schedule in the calendar.

The basic Capsule CRM solution doesn't offer much more functionality itself, but the Professional plan does support lots of integrations – G Suite, Zendesk, Magento, MailChimp, Flow XO, Xero, FreshBooks, Wufoo Forms and more.

Capsule's free account is too basic to be useful (maximum 2 users, 250 contacts, 10MB storage), but if you only need the business fundamentals, the Professional plan deserves a closer look.


5. HubSpot

One of the best free CRM offerings you’ll find

Core CRM is completely free
Handles all the basics nicely
Reporting tools are only so-so

Price: Free

HubSpot CRM stands out immediately for its pricing model. There are no unusably limited 'free' plans, no vast matrix of other accounts to browse – instead the core CRM is entirely free, and you only pay if you need to add extra sales or marketing modules.

That's an appealing prospect when budgets are tight, and HubSpot handles the CRM basics reasonably well. You're able to build contact and company databases, log emails, assign tasks and track deals, and the system supports as many users and as much storage space as you need (up to a limit of 1 million contacts and companies.)

It's not all good news. HubSpot's reporting tools are only average and you may need to integrate with the free version of HubSpot Sales to begin to get the functionality you'll find elsewhere. But there's also a lot to like about the service, and it's certainly one of the best free packages around.


6. Insightly

An impressive CRM with a focus on project management

Powerful commercial offerings
Project and sales management capabilities
Free account is somewhat limited

Price: Free for 2 users. Plus plan from $29 (£22.31) per user per month. A 14-day free trial is available.

Insightly is a powerful CRM with a strong focus on project management. As well as managing sales pipelines, you're able to set milestones, set and assign tasks, attach files and notes, define a schedule, produce reports, and more.

If you're more interested in sales management, that's not a worry – there are plenty of supporting features. Insightly offers good contacts management, with social networking integration and mass email support. You get tools to collect leads and track sales opportunities, and the system can be viewed and administered from a mobile app.

A capable set of apps enables integrating most of the tools you use already, including G Suite, Outlook, MailChimp, QuickBooks, Slack, Dropbox, Evernote and more.

The free account is likely to be too restrictive for many ('mass' emails are limited to 10 per day), but it's better than most of the competition. If you need more, Insightly offers a range of powerful commercial plans ranging from $29 (£22.31) to $99 (£76) per user per month.


7. InStream

A Swiss army knife of contact and relationship management

Plentiful integration with other services
Social media chops

Price: Single user plan from $10 (£7.69) per month.  A 14-day free trial is available.

InStream is a "sales, contact management and relationship automation tool", according to the developer, and that's not just sales hype. The system offers detailed contacts management, social media integration helps you stay in touch with customer tweets, and calls and emails can be logged so you're always up-to-date.

This is often very easy to use, in particular because of its integration with other systems. Plug in your Gmail account and InStream will automatically download contacts and manage your email history, while syncing your account with Google Calendar keeps your tasks and schedule in one place.

If you're flying solo, you can go for the so-called Freelancer package for $6 (£4.62), but you don't get any data storage, reports or support, and you're allowed a maximum of 500 contacts.

The Business plan is probably the best value and gives you 10GB storage, up to 25,000 contacts, detailed reports and full support.


8. Nimble

The social butterfly of small business CRMs

Impressively lightweight yet powerful platform
Extensive task management capabilities
Integration with Office 365 and more

Price: $19 (£14.61) per user per month. A free 14-day trial is available.

As the social butterfly of small business CRMs, Nimble aims to help users manage social, team and customer contacts on one screen. All online conversations, including email, Twitter, Instagram and Facebook, are easily visible with Nimble's lightweight platform.

This isn't hard to manage, either. Nimble can automatically go online to collect useful data about your contacts, including their Facebook, LinkedIn, Twitter, and Google+ profiles. Smart search tools enable locating the data you need on an individual, or sorting and filtering your contact list however you like.

Nimble also provides extensive task management, sales and marketing tools, and many integration options: Google, a host of popular third-party apps, and management tools for Android, iOS, Outlook/Office 365, Google Chrome, Firefox, Safari and more.


9. Streak

Gmail-based lightweight CRM

Very easy-to-use
Yet still offers some smart features
Free offering is somewhat basic

Price: Limited plan is free, Professional plan from $49 (£37.69) per user per month. A 14-day free trial is available.

Streak is a lightweight CRM, a little simpler than most of the competition, and for many people that could be a good thing. There's no need to spend an age learning a whole new way of working because the system runs inside Gmail, giving easy access to the contacts, emails and files you have already.

That doesn't mean Streak is short on features. In a click or two you can group or view related emails, add and track customer status, notes and more. 'Boxes' help you define where you are in sales or other pipelines, and it's easy to keep everyone in the business up-to-date on your progress.

The free product has only basic CRM features and some significant limits on its 'boxes', but is still worth a try for small businesses or anyone interested in getting a feel for how the service works.

The Professional plan lifts the data limits and adds reporting, task management, call logs/ meeting notes, 900+ integrations, API access and premium email support. It's yours for $49 per user per month.

Zoho CRM

10. Zoho CRM

A commendably flexible CRM solution

Tons of neat features
Integration with other Zoho products
Free plan has restrictions

Price: Free edition for 3 users. Standard plan starts at $12 (£9.23) per user per month. A 15-day free trial is available.

Zoho CRM is a flexible solution with a lengthy feature list: leads, contact management, social media integration, tasks, marketing and sales automation, web forms and more.

If that's still not enough, the system can be integrated with many other Zoho products, including customer support, project management and web forms.

Zoho's mobile apps give access to this data, and help you collect it. There are tools to locate leads on maps, log calls, take voice notes, record your customer visits, and more.

Zoho's free plan is appealing, with handy Google Calendar integration and support for up to 3 users, but be sure to read the full product comparison. There are lots of limitations, and to really compete with the other products here you'll need to spend $12 (£9.23) or maybe $20 (£15.38) per user per month for the Professional plan.