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I used Adobe Firefly's Google Veo, Kling, Seedance and Firefly Video models to generate AI videos for social media
Adobe Firefly offers creative tools for a range of different professionals looking to create polished assets that can support their work. One area that particularly stands out is the ability to generate AI animated videos. Typically taking just a few minutes to put together, they can be used for everything from product demos to video explainers and animated social media clips.
One of the exciting things about Firefly is the ability to use different AI models to get more control over your results. Each model has its own particular features and strengths, meaning that they can excel in different areas and give creators more options for refining their output.
Getting started on Adobe Firefly
Adobe Firefly is free to use – but with the free package, you’ll be limited to generating just one video per day and won’t have full access to all AI models. There are a range of paid plans available depending on how much you intend to use the platform. The standard, pro and pro plus plans all offer free trials, so you can get started without committing yourself to a long-term contract.
Animating an existing character with Seedance
Seedance is described as a ‘reference-driven’ model that excels at taking your existing reference materials and bringing them to life. We decided to see how it got on with a hand drawn cartoon character that needed to come to life; the result was a fun and whimsical short animation that preserved the integrity of the original character design.
Prompt used: Create an animation of our friendly blob character. The character should start as a drawing on a Post-it note, on a busy cluttered desk, before peeling itself off the page and moving out into the real world. Friendly, light-hearted tone.
This means that Seedance has great promise for creators who want to bring an existing brand character to life – for instance to create social media videos featuring your mascot or an element of your logo. You also have the option to upload additional reference materials if you want even more control over the final product.
Using Google Veo to create a cinematic teaser clip
The Google Veo AI model offers the ability to “generate detailed scenes, natural lighting and native audio, including dialogue and sound effects.” This makes it a great pick for more cinematic projects, where detail and realism are key. From a relatively simple prompt, we were able to create an enigmatic teaser clip with well-lit natural imagery and gentle movement.
Prompt used: Create a cinematic clip of some jungle foliage gently rustling. We should be close up on a selection of jungle leaves/plants/wildlife, with soft movement that teases at something exciting coming soon.
This model could be particularly useful for advertising and marketing professionals creating simple teaser content and launch assets, as well as by those in the film/entertainment industries looking for a simple way to visualize scenes or work up ideas for further exploration.
Developing longer-form storytelling with Kling
Kling is designed to be used for “production-ready, multi-shot video with native audio”. We used it to create a short, dramatic clip of a cartoon woman standing outside in the rain. The storytelling potential lies in creating a series of clips and stringing them together, building up full scenes and character arcs beyond the simple 8-second clips that Firefly starts you off with.
Prompt used: Using a French black and white animation style, create a short scene of a scruffy woman with an umbrella standing ponderously in the rain, outside a coffee shop. Slightly whimsical in tone.
Using Firefly Video to produce polished product mockups
Adobe’s own Firefly Video model is described as offering “even quality and performance”, making it a good all-rounder for a range of different projects and campaigns. More importantly, it’s the only model that Adobe marks as commercially safe.
To back that label up, Adobe outlines its approach to training the model, such as never using customer content, only training the model on content for which it has the necessary permissions, and ensuring that its tools don’t infringe on copyright or intellectual property rights. Other models may also be perfectly safe for your needs, however you would need to check this yourself by researching their training methodology. The ‘commercially safe’ label helps give creators and companies reassurance.
For our test, we used Firefly Video to create a simple product mockup. The video provides a template for showcasing a product design or proof of concept. By editing the video after it is generated, or including additional reference materials as part of the original prompt, you can add vital information such as the product name and logo.
Prompt used: Create a product demo that shows a dark pink makeup tube rotating slowly on a glass vanity table. Simple design, focus should be on the product with bright lighting and no clutter.
Aside from mockups, Adobe Firefly can also be used to create simple demos and tutorials, showing how your product should be utilized and providing step-by-step video instructions.
Final verdict
Adobe Firefly has a diverse range of use cases, and the variety of its AI models helps ensure that whatever you want to produce, there is a tool to do the job.
We were impressed both with the range of videos that we were able to produce during our testing, and with the quality of the output. From whimsical animations to more realistic and cinematic creations, you can easily bring your ideas to life.
Perhaps most impressive is the speed with which all of this happens. None of the videos we produced took more than five minutes to generate, leaving plenty of time for editing – either manually or using the AI prompt editor.