HubSpot CRM review

HubSpot CRM review: Does HubSpot CRM live up to its popularity?

HubSpot CRM review: hubspot logo hubspot logo
(Image: © HubSpot)

TechRadar Verdict

A powerful solution that’s also simple to use, HubSpot CRM provides both a competitive free plan and highly efficient paid plans to suit a variety of business needs.


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    Competitive free-forever plan

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    Simple to use and understand

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    Over 300 third-party app integrations


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    Premium plans can become expensive

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    No telephone support with free plan

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From ourHubSpot CRM review, we can confidently say Hubspot CRM provides a powerful platform that's both intuitive and easy to use, cementing itself firmly in our list of the best CRM software for small and midsize businesses looking to consolidate their sales, marketing, and customer service tools. In this HubSpot CRM review, we’ll discuss some of its key features and capabilities.

HubSpot CRM review: Snapshot

HubSpot is the perfect solution for businesses seeking powerful, easy-to-use CRM software, with the lightweight but highly capable free-forever plan making the platform hugely effective as a small business CRM

This free plan provides a capable platform to manage and maintain new leads through a variety of HubSpot's complimentary CRM, marketing, sales, and customer service tools. These include dashboard reporting, deal tracking, and pipeline management, all accessed through a simple and easy-to-use interface. 

However, it’s worth noting that the free plan comes with limited customer support, so you won’t have access to in-app chat or phone support. Additionally, while HubSpot users can benefit from integration with hundreds of third-party apps, including Slack, Zoom, Shopify, and more, some of these do require an upgrade to one of the paid plans. 

If you’re looking to upgrade, you have a couple of options. HubSpot tools are split across five hubs - Sales, Marketing, Customer Service, CMS, and Operations - and each comes with a Starter, Professional, or Enterprise paid plan. Alternatively, combine elements of each Hub with the CRM Suite bundle upgrade, starting from $45 a month.

While Starter plans feel affordable and offer ample capabilities for smaller businesses, prices can rise steeply if an upgrade to the Professional plan is needed. When it comes to pricing, competitors like Zoho CRM's Standard plan certainly work out cheaper, especially if your business is still in its infancy. 

So, is HubSpot the best CRM software for you? In our HubSpot CRM review, we’ll tell you everything you need to know to make an informed decision.

Score: 4.5/5

Read on for the full review.

HubSpot CRM’s competitors

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How does Hubspot CRM compare to its main competitors?
Header Cell - Column 0 Hubspot CRMInsightlyZoho CRM
ProsFree-forever plan - Simple interface - Third-party app integrationsAutomatic lead generation - Microsoft Power BI integration for reportingEasy to use - Numerous integrations available via Zoho Marketplace - Automatic lead creation from social media mentions
ConsPricey premium plans - Phone support only available on paid plansLimited lead generation tools - Interface requires getting used to - Additional costs associated with phone supportFull customization of certain features unavailable - Support only available Monday to Friday via email
VerdictOffering both free and premium CRM software plans, HubSpot provides an impressively competent yet straightforward CRM platformAs one of the leaders in the CRM software space, Insightly provides effective tools that help businesses manage salesZoho CRM excels at lead capture and management while offering affordable upgrade options for small businesses
View dealsVisit siteVisit siteVisit site

HubSpot CRM: Key features

A feature that makes HubSpot CRM initially stand out is how easy it is to get started, making it ideal for newcomers to the CRM world. 

During setup, HubSpot asks a series of questions to determine how you plan to use the platform and offers guided tours of each individual area like Marketing, Sales, and Customer Service. Extras like the HubSpot Academy - the complimentary online training hub full of courses - are also a nice touch.

Another aspect that makes HubSpot stand out from its competitors is the sheer volume of features included in the free-forever plan. For instance, the shared inbox feature keeps all incoming email and live chat correspondence in one place, making client communication more accessible for the whole team and facilitating a smoother collaboration process. 

Creating and sending basic email templates doesn’t take long, either; you have the option to effortlessly import contacts from external mail providers, and then design your email around one of five templates, saving you valuable time to focus on other tasks.

The free plan also offers the ability to add a support form and tracking code to your website so that you can see what visitors are doing, capture their details in your database, and track interactions with them over time.

In fact, you can build your entire website using HubSpot, making it easy to integrate the CRM with data collected from your site. For more details you can check our full HubSpot website builder review.

HubSpot CRM: Highlights

It’s easy to create deals within the Sales dashboard in less than five minutes or make activity reports that can be filtered according to each team member or customer engagement level. These can be accessed and downloaded in various formats, such as xlsx or PDF, to use outside of the HubSpot environment. 

HubSpot’s free plan doesn't just help you organize and automate sales and marketing tasks either: it also streamlines your day-to-day processes. For instance, managers can send notes to salespeople to get them to follow up with new leads, easily share the deal forecast and dashboard with the touch of a button, and customize deal stages to match existing sales processes. 

Connecting external ad accounts is also very straightforward, with prompts throughout showing you how to pull your campaign data into HubSpot via Facebook, Google Ads, or LinkedIn, so that it’s all in one place. You can connect up to two ad accounts on the free plan. 

HubSpot CRM: Making Sales Easier - YouTube HubSpot CRM: Making Sales Easier - YouTube
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For teams looking for more specific platform capabilities, an upgrade to the Starter plan for individual hubs or the CRM Suite bundle provides stronger tools. For instance, on the Marketing hub’s Starter plan, you can quickly create branded, optimized email campaigns that can be sent in bulk to targeted leads through segmented lists. 

You can also see how and when your clients are interacting with your emails to further optimize future campaigns. Likewise, with the CRM Suite Starter plan, you’ll find feature upgrades like additional ad account options, meeting scheduling, two deal pipelines, and 5,000 email templates. 

Features like these make onboarding and working with HubSpot feel simple for both beginners and larger players looking for a new CRM solution, making the software a solid choice for a variety of businesses.

HubSpot CRM: What’s new?

HubSpot claims that this year's product updates add even more power to their already intuitive software, with the most notable being the introduction of the Operations Hub. This new software aims to assist with general operations, simplifying processes with tools like historical data syncing between HubSpot and dozens of popular third-party apps, plus business intelligence on your clients.

The Operations Hub aims to connect apps, clean your client data, and automate your business processes in one central CRM platform, which can be accessed via the free plan, or with additional features as part of the CRM Suite Starter plan. 

HubSpot users can also now enjoy campaign data in the custom report builder, allowing specific metrics like video plays, page views, and conversions to be added to custom reports to show how campaigns are performing. 

Finally, HubSpot has introduced the ability to create deals from within Gmail and Outlook via the HubSpot sales extension. Salespeople can now enter the deal name, stage, amount, and other required details in just a few simple clicks without interrupting their workflow.

HubSpot CRM: Pricing

While HubSpot generously provides a strong free-forever plan, there are also a variety of paid plans to suit various business needs. The cheapest is the Starter plan, which costs $50 a month, or $45 a month if paid annually, for two paid users. 

Upgrading to the Starter plan provides all the free tools with increased limits and removes HubSpot branding from things like forms, landing pages, and live chat features. Starter plan customers can also access email and in-app chat support to receive help much faster than free plan users.

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HubSpot CRM's pricing plans
Plan type/featureFree planSuite Starter planInsightly Plus planZoho CRM Standard plan
Cost per monthFree$50 for two usersUnavailable$16 per user
Cost per yearFree$540 for two users (save $60/10%)$348, billed at $29 a month per user$144, billed at $12 a month per user (save $48/25%)
Contact / lead management
Workflow automationXX✓ (some)
Reporting and analytics
Third-party integrations

Testing HubSpot CRM

Before you decide on whether to choose HubSpot CRM, it’s important to determine the simplicity and capability of the platform plus the available support. Below, we analyze HubSpot based on these aspects to help you determine whether it’s right for you.

How easy is it to get started with HubSpot CRM?

Getting started with HubSpot

HubSpot asks a few questions to quickly personalize your account (Image credit: HubSpot)

A HubSpot account can be created in under five minutes and without any payment details. You can create an account from scratch, though it’s quicker to use an existing Google account. 

Once basic details have been entered, HubSpot asks a series of questions regarding your job title, industry, company name, size, and previous experience using CRM platforms, to help tailor your experience and offer invaluable demos.

HubSpot CRM: Customer support

HubSpot’s support feature, HubBot

HubSpot’s on-page help feature, HubBot, is quick and intuitive (Image credit: HubSpot)

HubSpot cements itself as a strong choice for CRM novices, with tools like HubSpot Academy - an online hub full of courses and workshops to help you grow your business, sharpen your skills, and master the CRM tools needed to attract and engage clients. 

While HubSpot’s free plan doesn’t include phone or email support, you are able to chat with other users in the HubSpot Community or find answers in HubSpot’s knowledge base

Alternatively, there’s also the option to speak with the on-page chatbot, HubBot. During our test, in a few quick clicks, we were given the option to speak with a member of the team - this took just over five minutes. Overall, this feature feels incredibly useful for professionals looking for quick answers without interrupting their workflow.

Alternatives to HubSpot CRM

While HubSpot provides plenty of features to cement itself as a frontrunner in the CRM software sphere, competitors like Insightly and Zoho CRM might be more suitable for certain businesses. 

Insightly is a powerful and versatile CRM platform that secures itself as a leader in the space by providing advanced automation tools, strong lead management features, and customizable dashboards to help manage deal pipelines. With a strong selection of features for managing contacts and projects, the platform is a worthy rival to HubSpot. However, the lack of a free plan can make it feel inaccessible to smaller businesses. 

Likewise, while Zoho CRM provides strong lead capture and management tools, integrated email marketing, and automated workflows, the lack of customization on certain features and limited customer support options make it feeler unsuitable for larger teams. For more information, read our Insightly and Zoho CRM reviews.

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HubSpot’s features compared to the competition
Header Cell - Column 0 HubSpot CRMInsightlyZoho CRM
Free plan?YesNoYes
Third-party integrations?YesSomeYes
SupportLive chat, phone, knowledge base, community forumsEmail, help center, community forumsEmail (Monday to Friday), community forums
Basic plan$45 a month for two users$29 a month per user$12 a month per user

HubSpot CRM: Final verdict

Ultimately, HubSpot is a strong contender in the list of best CRM platforms, with the most valuable quality being the sheer generosity of features included in the free plan. This plan is quick and simple to get started with, and details like the questions asked during setup make users feel valued and supported during onboarding. 

The quality of the CRM features included for free is also unrivaled in terms of simplicity and usability, with tools like email optimization, the shared inbox, and simple deal and report creation streamlining team workflows. 

This makes the platform ideal for small and medium businesses, as it adds a level of transparency to client communications and keeps everything in one place, freeing up time for teams to focus their energy elsewhere.

While customer support in the free plan can feel somewhat limited, the HubBot chat feature included within the dashboard is intuitive and quick. The HubSpot Community and Knowledge Base are thoughtful finishing touches, providing users with plenty of resources to develop their CRM skills. 

While the free plan would be ideal for smaller businesses, HubSpot’s premium plans are great for midsize businesses needing more powerful or larger capabilities. The feature upgrades in the CRM Suite bundle Starter plan feel affordable for slightly larger businesses, offering upgrades like one-on-one tech support, additional email marketing send limits and list segmentation, and up to 10 reporting dashboards. 

However, prices do rise dramatically if upgrading to the Professional plan ($1,600 a month for five users), which means larger teams may want to consider an alternative.

Further reading on CRM software

For more information on CRM software, read our feature asking what is a CRM? You might also want to consider our buying guides on the best CRM for small businesses or the best CRM for real estate. Alternatively, if you’re just getting started, our list of the best free CRM software might be a good introduction.

Chelsea Forsyth

Chelsea is a freelance writer with a degree in journalism from the London School of Journalism and a passion for lifestyle interests, especially as they intersect with consumer and business tech. 

With contributions from