The idea that men don’t want (or don’t need) to look after themselves may be one that’s prevalent across much of the globe, particularly among older generations, but it’s also a topic on which attitudes are changing – and fast.
If you need evidence that the more traditional way of thinking is looking increasingly outdated in 2025, there’s one key number that starkly illuminates the growing grooming trend among modern men: since 2020, the amount of money spent on male grooming globally has jumped from around SG$45.6 billion to SG$74.3 billion in 2024. That’s an increase of 62% – and that figure’s projected to continue increasing into the foreseeable future.
It’s no longer deemed uncool to take a stab at replicating one of David Beckham’s iconic hairstyles, or to spend some time internet sleuthing trying to figure out exactly what the secret behind Paul Rudd’s seemingly reverse aging is.
Where to start
That said, I’m a man in my 30s and I’ll be the first to admit that looking for the right skincare products often seems like more hassle than it’s worth. Conversely, in my opinion, one of the easiest and most accessible ways for men to up their grooming game is simply by styling their hair.
What guys may not be completely aware of, too, is that an effective style can often be achieved entirely at the drying stage – provided you’re armed with a quality haircare device like the Dyson Supersonic Nural hair dryer. Dyson’s sleek hair dryer and styler is brimming with technology to not only dry your hair faster than conventional dryers, but also to help protect the health of your hair and scalp in the process.
Standout features include a dedicated scalp-protection mode which, according to Dyson, “auto-adapts to enhance natural shine and protect scalp health”. By this, Dyson means the Supersonic Nural can automatically adjust its airflow and temperature as it gets closer to your head. It’s designed to target a maximum temperature of 55ºC to prevent heat damage, which not only protects your hair and scalp, but also helps the hair retain its natural moisture, resulting in healthier-looking hair.
The Supersonic Nural is a more advanced version of the Supersonic, which revolutionised the hair-care industry when it launched in 2016. Not only has that original model spawned the Supersonic Nural, but the Supersonic r has also launched as the company’s “most powerful, yet lightest” hair dryer, too.
Go with the flow
What exactly is it that makes the Dyson Supersonic Nural and the brand’s other hair-styling tools so effective? It’s all in the way the air is delivered. Conventional hair dryers use a heating element, similar to what you’ll find in fan heaters. This element draws a lot of electricity to heat up, and a motorised fan then blows it out of the end and onto your hair and scalp.
In essence, you’re literally just blowing incredibly hot hair straight onto your head.
Not so with the Dyson Supersonic Nural. It instead employs a digital motor that can spin at up to 110,000rpm – over 7x faster than typical Formula 1 car engines – to create a powerful and highly pressured jet stream of air that gets funnelled out of a range of specially designed magnetic attachments.
The result is not only quicker drying times because of the high speed air, but air that is much safer for the hair and scalp because the Supersonic Nural is able to more effectively manage the temperature.
Super stylin'
Building further on the Supersonic Nural’s talents of drying hair much more efficiently than a conventional blowdryer, a number of attachments are included in the box that are specially designed to provide optimal results, no matter your hair type and style, and easily create defined looks.
Whether you have straight, wavy, curly, or even coily hair, there’s an attachment that will help you achieve styles you may never have thought possible. GQ has laid out its top hairstyle trends for men in 2025, and with everything from curtains to mullets and multi-layered, longer styles all making the list, you’re undoubtedly going to need a quality hair dryer to ensure your do stands out (or at least for the right reasons).
My regular barber uses the Supersonic to dry and style my hair at the end of a cut, and I can certainly vouch for the fact that it not only looks great, but that my hair feels healthier (read: stronger) compared to when I use a more basic alternative at home.
And for guys with luscious, longer locks, Dyson’s other styling tools such as the new and improved Airwrap i.d. multi-styler or Airstrait straightener (the number one straightener in Singapore according to GfK data for 2024) could well be your new best friends. The Airwrap i.d. makes it easier than ever to achieve curls and waves thanks to its multitude of included attachments. Plus, the Fast Dryer attachment quickly dries your hair, making the Airwrap i.d. a truly versatile bathroom essential.
The Airstrait, meanwhile, employs powerful airflow to dry and straighten your hair, all while preventing it from suffering from heat damage.
Ain't no loss
Wait, there’s more! Not only can the Dyson Supersonic Nural dry and style your hair more efficiently than conventional blowdryers, but because of the intelligent way it produces heat and air, it can potentially also help prevent hair loss. Remember how I said regular hair dryers blow literal hot air onto your head? Over time, this can contribute towards potential issues for your hair, such as it drying out too much and breaking, which can itself contribute to eventual hair loss.
Because the Supersonic Nural is able to more intelligently regulate the temperature of the airflow – analysing it over 40 times a second – it ensures that the temperature is always in a safe window.
Looking good
If its technological benefits weren’t enough, I’m confident in saying the Dyson Supersonic Nural is the best-looking hair dryer I’ve ever laid eyes on. It ditches the long nozzle design you see in the majority of salons and instead adopts a futuristic, ergonomic design that wins instant cool points.
If you’re either a tech head or someone who wants to be looking their absolute best when they walk out the door in the morning – perhaps even both! – then the Dyson Supersonic Nural is going to be the most valuable upgrade you make to your hair-care routine.
You can find more details on the Supersonic, Airstrait and Airwrap ranges at Dyson Singapore.
