Amazon Prime Day smartwatch deals 2023: the fitness watch sales still live

Fitbit Versa 2: was $150 now $139.99 at Amazon
You can currently pick up the Fitbit Versa 2 – a capable fitness tracker with some smartwatch perks – for $140 on Amazon right now. Even though it's now been superseded by the Fitbit Versa 3 (which has the added benefit of on-board GPS), this is still one of the best Fitbits you can buy, and particularly worth considering if you're in the market for a cheap smartwatch.

Fitbit Sense: was $250 now $183.04 on Amazon
The original Fitbit Sense is still a fantastic watch, with an EDA scanner app, 6+ day battery life, skin temp sensor and six months of Fitbit Premium. You can pick one up for 20% less than its usual price at Amazon right now: a huge discount. 

Samsung Galaxy Watch 5 Pro: was $449.99 now $379 at Amazon
Save $70 on the Samsung Galaxy Watch 5 Pro, which takes everything great about the Watch 5 and adds an extra-rugged exterior, bigger battery, advanced GPS features and more. It's the best Android watch for adventurous types.

Garmin Forerunner 245: was $350 now $209.98 at Amazon
You can save a whopping 40% on the Garmin Forerunner 245 at Amazon right now. $209 is actually the lowest-ever price we've seen for this mid-range smartwatch, which should deliver pretty much everything you’d need from a fitness tracker, as long as you’re not too bothered about immensely detailed running stats.

Garmin Vivoactive 4 GPS: was $330 now $269.99 on Amazon
Garmin's Vivoactive watches are terrific mid-range GPS lifestyle companions. Keep on top of your fitness with easy-to-follow workouts animated right on the screen, and 8 days' worth of battery life means it'll outlast all smartwatches from the likes of Apple and Samsung.

Fitbit Versa 3: was £199.99 now £119.45 at Amazon
You can currently pick up the Fitbit Versa 3 for its lowest-ever price at Amazon right now. Like its predecessor, this is more of a fitness tracker than a smartwatch, but what you do get is great battery life, a better display than before and a plethora of fitness statistics.

Fitbit Sense: was £249 now £151.00 on Amazon
A hefty discount on the original Fitbit Sense, which is still a fan-favourite since its initial launch in 2023. It's not the years, but the mileage – the old Sense actually performed better in our reviews than the newer one, and is arguably better value for money here.

Huawei Watch GT 3 Pro, 46mm (Black Strap): was £299.99 now £239 at Amazon
You can pick up the excellent Huawei Watch GT 3 Pro for a record-low price at Amazon right now. This popular smartwatch – which we awarded four starts in our review – offers a premium-feeling design, a responsive interface and iOS and Android support (which isn't a given these days).

Garmin Fēnix 6S Solar: was £649.99 now £412.95 on Amazon
This smaller Garmin Fēnix watch is at a great price right now. It's a wonderful outdoor athlete's watch with a 1.2-in always-on display and Power Glass solar technology, with incredible multi-sport GPS credentials.

Garmin Instinct Solar: was £319 now £156 at Amazon
Major deal alert! Amazon has slashed a whopping 51% off the price of the Garmin Instinct Solar, which is now available for £155. This is a rugged, practical sports watch, and it's not just a re-release of the 2018 Instinct, either. This model boasts a new blood oxygen sensor and customizable power modes, which add to an already very impressive specs sheet.

Apple Watch SE, 2022 (GPS, 40mm): was £259 now £249 at Amazon
Amazon is offering a small-but-not-insubstantial £10 off the latest Apple Watch SE right now, which is actually the best deal we've ever seen for this particular model. While the Apple Watch SE 2 lacks many of the bells and whistles found on the Apple Watch 8, it still packs a fast processor, excellent battery life, and new health and fitness features.

Google Pixel Watch: was £339 now £248.19 at Amazon
All four colour variants of the Google Pixel Watch are on sale at Amazon right now. This is easily one of the most elegant smartwatches on the market, and beneath its slick exterior, the Google Pixel Watch offers smooth operation and countless useful features.

Garmin Venu 2S: was £350 now £299.99 on Amazon
Our top-rated Garmin watch is now £90 cheaper - not a record low (it's been down to £235 before), but still a substantial saving. For us, the Venu 2S provides the perfect balance of lifestyle and fitness capabilities: enough GPS and Garmin Connect credentials to satisfy runners and riders, but attractive enough for everyday wear. 

Apple Watch 8 (GPS, 41mm), 2022: was £449 now £399 at Amazon
Just as in the US, Amazon is offering a great deal on the Apple Watch 8 in the UK right now. Put simply, this is one of the best smartwatches you can buy, offering an impressive display and new safety and health features, such as fall detection and Emergency SOS. We've never seen this particular watch cheaper before.

Apple Watch 7 (GPS + Cellular, 45mm), 2021: was £649 now £470.38 at Amazon
If you're after a supersized, GPS and cellular-equipped Apple Watch for a lower-than-usual price, look no further than the Apple Watch 7. In truth, this smartwatch is basically the Apple Watch 6 with a slightly larger screen and the ability to charge faster, but if you value both of those benefits, you're unlikely to find a 45mm Apple Watch 8 for the same price. It has been lower than this before, mind.

Apple Watch 8 (GPS, 41mm), 2022: was £419 now £369 at Amazon
Just as in the US, Amazon is offering a great deal on several variations of the Apple Watch 8 in the UK right now. Put simply, this is one of the best smartwatches money can buy, offering an impressive display and new safety and health features, such as fall detection and Emergency SOS. £70 off for the 41mm Midnight model is a stellar Prime Day deal. 

Apple Watch 8 (GPS, 45mm), 2022: was £449 now £399 at Amazon
Similarly, you can pick up the 45mm version of the GPS-equipped Apple Watch 8 for a big discount at Amazon in the UK right now. The retailer is offering a whopping £70 off this model's usual £449 price, which is a great deal at any time of year.

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.