Buying Palm would bring the Pre's designers to Windows Phone, and it would annoy Steve Jobs, too: the current team includes Jon Rubenstein, former vice-president of Apple's iPod division, and former Apple developers' champion Chuq Von Rospach.
Andrew Kitson, senior analyst with Juniper Research, suggests that a Microsoft smartphone would be a nice thing to sell in Microsoft's forthcoming retail stores.
Should it be a Palm? "The question comes down to cost," he says. "Would it be more cost-effective to buy an existing player such as Palm, or to just develop a handset family and brand internally?"
Windows Phone needs to go consumer
As Kitson points out, the Pre is a business device where Microsoft needs a cool consumer phone, and making Palm's WebOS work seamlessly with Microsoft products might not be easy. "It might be better to come up with a new iteration of Windows Mobile - but if they dump the OS, what's the point of buying the business?"
Microsoft needs "to come up with a really exciting, definitive and iconic device to capture imaginations, much like the iPhone did when it first appeared. Now everybody's emulating the iPhone. Does that sound like the Palm Pre?"
If the Pre doesn't sell truckloads, Palm's days may be numbered. "Somebody's going to buy it before it goes under, or they might wait until Palm expires, stroll in and buy the assets they really want at a knock down price," Kitson says. "But it could take a couple of years [for that]. Can Microsoft wait that long? Not with Acer, Dell et al piling into the market."
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Liked this? Then check out The highs and lows of a pre-pre Palm
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Your comments (2) Click to add a new comment
timlayton
June 17th 2009
2. I have no first hand knowledge of this, but my humble personal opinion is that MS would not buy Palm because they don't need to. If any of the industry rumors are even close to correct about the next major release of windows mobile 7 then most people will have long forgotten the Pre. I haven't seen or talked to a singly person that has actually bought one yet. The OS does look very cool, but I think the hardware is going to be the death of this version.
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sunnyguy53
June 8th 2009
1. What makes you think the developers of the Pre would work
for Microsoft? That's a bit of an assumption, right there.
Sunny Guy
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