And Microsoft hopes to help the process by taking an additional US$50 off the console's price tag in the States – Microsoft Australia has confirmed the console's local pricing will remain unchanged.
The offer takes the shape of a temporary discount, according to Forbes.
It brings the Xbox One's price down to US$350, officially less than the PS4's.
How low can you go
The Xbox One's first price cut came earlier this year when Microsoft de-bundled it from Kinect, resulting in a cheaper core console without bonuses like voice commands and gesture controls.
The additional money off is another step in the right direction, although the rebate is currently available only in the US and reportedly for a limited time.
But while the PS4 is still ahead, it's conceivable that Microsoft might one day close the gap.
Microsoft is also offering numerous Xbox One bundles, including packages with Call of Duty: Advanced Warfare, Assassin's Creed Unity and Sunset Overdrive.