Last year saw retailer John Lewis enter the TV market in style with its own-brand 1080p TV, the 55JL9000. In the next month we'll see it roll out the 4K refresh of its TV lineup with the UHD-tastic JL9100.
So, yeah again not a hugely inspiring name, but the screen has been built using LG technology to create a quality 4K TV with a decent price-tag.
Interest in the UHD resolution revolution has been gathering pace with John Lewis seeing over 40% of TV sales in the last week being resolutely 4K.
"As a retailer we pride ourselves on listening to our customers and being able to offer them the latest vision technology to enjoy in the home," said John Kempner of John Lewis.
"Sales of Ultra HD TVs in Britain have so far exceeded previous expectation, and we predict the market will treble in size in the next 12 months. This has been buoyed by lowered price points, increased screen size options and consumer demand for additional content from providers such as Netflix, Amazon Prime and YouTube."
A review unit of the JL9100 will be winging its way to TR Towers in the next few weeks, so we'll see how it stands up to the big boys of the 4K TV market with LG's continued backing.