OnePlus, purveyor of affordable flagship smartphones, has a new product. A phone case to be exact, but it doesn't fit any of the phones it's made. Instead, it's for the iPhone 6S.
Confused? So are we. OnePlus is billing it as "the perfect gift for your non-techie friends" - a stab at iPhone owners, suggesting a lack of knowledge about the phone they have.
In fact the Chinese firm teased the announcement yesterday on its Twitter feed, but why would any self respecting OnePlus fan want to encourage their Apple-entrenched friends? Simple: a OnePlus X invite.
X marks the spot
This might actually be the easiest way to get your hands on the OnePlus X, as every OnePlus iPhone 6S (it also fits the iPhone 6) case comes with an invite code to buy the firm's newest smartphone.
It's no regular invite though. It has a chance of being a limited edition Ceramic invite, or even a free device!
So how much will the case and the guarantee of being able to buy the OnePlus X set you back? £15.99 (US$19.99, around AU$28).
The OnePlus X meanwhile is priced at a reasonable £199 - not bad for a handset which boasts a full HD 5-inch display, 3GB of RAM, 13MP rear camera, 8MP front camera and 16GB of storage plus a microSD slot.
Will people be willing to pay the extra money to secure an option to buy it? Some will, sure, but it does feel rather like OnePlus is now selling invites (which happen to be attached to a phone case) - which isn't so cool.
- Read our OnePlus X review