Amazon's early Prime Day sale features a ton of cheap TVs - here are 9 deals I'd buy from $99.99
Shop record-low prices on best-selling 4K, QLED, and OLED TVs

If you haven't heard the news, Amazon has announced its 2025 Prime Day sale, taking place from July 8 to July 11. With that announcement, Amazon has already released early Prime Day deals, and unsurprisingly, some of the best discounts are on TVs.
• Shop more early Prime Day deals
The retailer's early sale features cheap TVs and premium OLED displays, with prices starting at just $109.99. I've had a full day now to comb through Amazon's early Prime Day deals, and I've rounded up the 9 best offers that I'd buy below.
TVs are one of Amazon's most popular categories on Prime Day, thanks to the wide range of displays on sale and the stunningly low prices. You'll find record-low prices on 4K, QLED, and OLED displays from Amazon's Fire TV brand and others like LG and Insignia.
Keep in mind that, like Amazon Prime Day, some of today's early deals include a Prime membership, which I've noted below. If you aren't already a member, you can sign up for a free 30-day trial, which will take you through to Amazon's July Prime Day sale.
Amazon's 9 best early Prime Day TV deals
Amazon's cheapest early Prime Day TV deal is the 32-inch Insignia HD smart TV, now on sale for a record-low price of $99.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. Like the deal above, the Insignia F20 Series lacks 4K resolution, but you're getting the Fire TV experience built-in and an Alexa voice remote.
The best premium early Prime Day deal is LG's highly rated 42-inch C4 OLED TV, on sale for a record-low price of $699.99. The LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.
If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
With Prime: This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
If you're looking for a larger budget display, Amazon's early Prime Day sale has Roku's 65-inch 4K smart TV on sale for just $399.99—an incredible price. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.
A 75-inch 4K smart TV for under $400 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a large display, this is an incredible price, and I can't imagine it will drop further at Amazon's official Prime Day sale.
With Prime: Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $569.99.
With Prime: Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 75-inch model down to $569.99, which is a new record-low price.
With Prime: Amazon's 75-inch Omni Mini-LED Series QLED TV is on sale for its lowest price yet. The Mini-LED TV delivers an immersive viewing experience, supporting HDR10, HDR10+, HLG, and Dolby Vision. Plus, you can easily find your favorite content thanks to the built-in Fire TV interface.
You can see more of today's best early Prime Day deals and see our Prime Day TV deals guide.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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