Why you should wait until Prime Day to buy a new Amazon Fire HD or Kindle

Amazon Fire HD 10 Plus
(Image credit: Amazon)

If you're looking to buy a brand new cheap tablet you're likely considering the Amazon Fire range - they're some of the most popular slates on the market, designed for people who like using the company's various apps and services.

Latest to come out of the big A is the Amazon Fire HD 10 (2021) series, and Fire Kids Pro devices, unveiled in late-April - there are six devices in total, which you can pick up in loads of countries around the world.

If you're really keen to buy a new tablet, though, it might not be worth doing so straight away - and if you were thinking of buying a different Amazon device too, like a Kindle ereader, a wait of just a few days could pay off big time.

This even applies if you already own an Amazon tablet or ereader, and just want some accessories. Here's why.

Amazon Prime Day is coming

A big tech event on the horizon is Amazon Prime Day - it's kicking off on June 21, so that's barely any time to wait if you want to pick up a new tablet.

Amazon Prime Day is a several-day-long event (yep, despite the name) where loads of different products are discounted, including tech gadgets: phones, TVs, headphones and more should all get some substantial price drops.

Amazon’s own devices usually see pretty big - and consistent - discounts too, with generally 10% to 20% of the price removed.

So if your mouse is hovering over the ‘add to basket’ button on a new Amazon device, whether it’s a Fire HD tablet, a Kindle, a Fire Stick, a home hub or something else, you should hold off for a couple of weeks - Amazon Prime Day will almost definitely save you some cash.

Amazon Kindle

(Image credit: Future)

But wait, there's more

If you’re considering buying a new device, the initial expense isn’t the only thing you’ll be paying.

You’ll need a case, possibly a stand, a power pack or something else, depending on what you’re buying. Amazon makes a lot of accessories for its own devices, but third-party companies do too.

Odds are, over Prime Day, we’ll likely see loads of accessories reduced - so whether you want a car charger or a themed case, they could get discounted as well.

Even if you already have a Kindle or Fire device but need an extra, waiting for a little while longer to buy that accessory could pay off.

As previously mentioned, we don’t know Amazon Prime Day’s kick-off date, but since its June window is pretty soon, it’s worth being patient if you want a new gadget. TechRadar will cover the Prime Day sales, bringing you all the biggest discounts, so check back regularly for them.

You might also want to check out Amazon Prime Day Kindle deals.

Tom Bedford

Tom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.

He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist.