Want the VIP treatment? Buy a gold Apple Watch
Hey big spender
Skip queues, get one-on-one assistance, even connect to an Apple Store expert over a video link - these are all the perks you can expect to enjoy if you shell out £8,000 ($10,000, AU$14,000) or above for an 18-karat gold Apple Watch Edition.
That's according to insider sources who've been speaking to 9to5Mac. You'll be entitled to hour-long appointments run by specially trained staff, and there are even going to be separate areas for Apple Watch Edition customers so you don't have to slum it with the folks who are buying the cheaper models.
There will be some restrictions: employees are being told to avoid bringing out more than two gold watches at any one time to reduce the risk of theft. Once you've put down your cash, you get two years of 24/7 technical assistance.
Sales of the century
Your wallet might be significantly lighter but at least you can get treated like tech royalty whenever you turn up at an Apple Store. If you're buying an Apple Watch or an Apple Watch Sport, you'll still get plenty of help.
A separate 9to5Mac report lays out how Apple is adapting its stores to start selling smartwatches. Sources say the dedicated display cases are going to offer a "magical" experience (flying doves? Coloured handkerchiefs?) and a full range of demo units.
When you turn up for a booked Apple Watch appointment, you'll be met by a specialist who can show you your chosen model and run through a few app demos. Some stores are going to be fitted with a separate try-on area where you'll be able to put the Apple wearable through its paces.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.
Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you'll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.