Samsung's art-inspired Frame TV opts for aesthetic upgrade over hardware boost

Samsung The Frame 2023 model
(Image credit: Samsung)

Samsung has quietly launched the 2023 version of its Frame QLED (Quantum Light Emitting Diode) Smart TV line with the company closely adhering to the idea of “if it ain’t broke, don’t fix it”. 

The Frame series is a bit of an oddball in the realm of smart TVs as it has exclusive access to Samsung’s Art Store, a subscription service where owners can purchase digital versions of famous artworks, including Salvador Dalí’s paintings. These TVs double as decorative pieces and the 2023 rendition is no different. Each display can be customized by installing magnetic wooden bezels onto its frame, or, as is the case with this year’s Frame, a metallic one sporting a Sand Gold finish for that extra pizzazz.

Beyond the aesthetic changes, the 2023 Frame is nearly identical to the 2022 model. You still get a resolution of 1920 x 1080 pixels with a refresh rate of 60Hz. You still get all of the bells and whistles like HDR10 Plus, an Anti-Reflection matte screen to “reduce the effects of glare”, plus a motion sensor to “display [art] when you’re in the room”. And support for Quantum Dot technology for outputting vibrant colors is migrating over too. 


At the time of this writing, the 2023 Frame TV is seeing a limited release. In the United States, you can purchase just the 32-inch model for $599; shipping out on May 1. Bezels are currently available for pre-order in wood only for $99.99 in three different colors: white, teak (which is a light brown), and dark brown. The Sand Gold metal bezel won’t be out until June 2023, so you’ll have to wait a bit longer.

For those in the United Kingdom, they have way more options. Interested buyers there can buy from six different sizes ranging from 32 inches to 85 inches, except the 50-inch model. That one is unavailable at this time. Prices for the TVs start at £549. The metal bezels are indeed available in the UK except for the 32-inch Frame TV. If you want the metal option, you’ll need to purchase the 43-inch model or anything bigger. Prices for the decorative bezels start at £89. We should also mention the full range of Frame TVs is available in Germany but on Amazon instead. Prices start at €685.

Like the US, Australia also gets just the 32-inch model of the latest Frame, which will set you back AU$799.

We asked Samsung if it has plans to expand the number of Frame TV sizes in the United States. Will the US get the full range or be stuck with the 32-inch screen? And whether or not there are plans for an international release. This story will be updated if we hear back.

Check out TechRadar’s list of the best TVs for 2023. We cover a wide range from low-budget to top-tier 8K displays.  

Cesar Cadenas

Cesar Cadenas has been writing about the tech industry for several years now specializing in consumer electronics, entertainment devices, Windows, and the gaming industry. But he’s also passionate about smartphones, GPUs, and cybersecurity.