Details about Apple's plans for its AirPod headphones comes from "well-connected" analyst Ming-Chi Kuo at KGI Securities, a Chinese financial firm, according to Appleinsider.
Kuo, known for sprouting many Apple-related rumors, revealed the company's upcoming strategy to position its AirPods as a high-end alternative to its already expensive line of Beats headphones.
Even more intriguing, the AirPods will allegedly ditch Bluetooth for Apple's own wireless technology.
"Apple will likely have its own-designed Bluetooth-like communication chip and launch own-brand Bluetooth headphones targeting the high-end market, with Beats positioned in the midrange [sic] market," said Kuo.
He gave no hints as to how much the AirPods will actually cost, but we can see that if he's right, they'll likely be pricey. The Beats Powerbeats 2 wireless earbuds, for example, cost $200 (£170, AU$260). If that's the mid-tier, AirPods could come at an even steeper price.
According to Kuo, Apple's "Bluetooth-like" tech could use even lower power wireless communications than Bluetooth, and could provide smart home and auto functionality. He did not specify how those features would work.
Today's rumors follow a report from several months ago which revealed Apple's trademark for the "AirPods" name. Additional whispers about the iPhone 7 losing its headphone jack signaled Apple's push for wireless headphones.
Where rumors deviate are Apple's use of its own proprietary wireless tech. Kuo claims Apple will have its own "Bluetooth-like" wireless chip, while Business Insider reports Apple will be making a new low-power Bluetooth chip to conserve battery life.
It's unlikely the high-end AirPods will be bundled with the iPhone 7. Instead, expect to see a pair of Lightning-equipped EarPods bundled with the phone.
Apple's alleged AirPods will be competing with more affordable wireless earbuds like the Bragi The Headphones, which retail for $149 (about £112, AU$196). Bragi's flagship The Dash wireless earbuds go for $300 (£249, about AU$440).
The iPhone 7 announcement is tomorrow, so we won't have to wait much longer to find out which rumors are true and which are false.
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