The Black Friday camera deals are starting to ramp up ahead of the big day, and Amazon has just produced the best one yet for hobbyist shooters – a lowest ever body-only price for Fujifilm X-T4 at $1,499 (was $1,669), which is a fine deal on our current number one camera.
This $200 discount on Fujifilm's flagship mirrorless camera is very rare, despite the X-T4 arriving back in February 2020. The APS-C camera has held its price pretty consistently, only briefly dropping to $1,599 in May this year. But this is the lowest price we've seen it available for, and it's unlikely to drop any further during the Black Friday deals.
The Fujifilm X-T4's predecessor, the X-T3, has also been discounted in Amazon's early Black Friday deals, and is available for $1,499 ($1,899) with the XF18-55mm kit lens. That's also a fine option for hobbyist photographers, particularly if you prefer a tilt-only screen to a fully articulating one – although we have seen that bundle available for a lower price in the past.
Given the same can't be said about the X-T4, we think it's the deal to snap up – and it may well prove to be one of the best camera deals of the whole Black Friday period.
(Not in US? Scroll down for deals in your region).
Today's best Black Friday camera deal
$1,699 $1,499 at Amazon
Save $200 - Our number one mirrorless camera is the perfect blend of size, all-round performance and value for most hobbyist photographers. Its 26MP APS-C sensor is class-leading for stills, and the X-T4 is also a superb video camera. This $200 off deal brings it down to its lowest ever price.
Fujifilm X-T3 with XF18-55mm kit lens:
$1,899 $1,499 at Amazon
Save $400 - The X-T4's predecessor remains a fine camera in its own right, boasting the same sensor-processor combo and a lighter body. Naturally, the X-T3 has access to the same range of X-series lenses too, and the XF18-55mm f/2.8-f/4 it comes bundled with here is a fine kit lens that suitable for a wide range of shooting situations.
The reason why the Fujifilm X-T4 sits at the top of our guide to the best cameras for photography is because it's an all-round package with few weaknesses, making it suitable for all kinds of photography and video scenarios.
Given the fact that it's an APS-C camera, rather than full-frame, it's most at home with landscape, portrait and street photography. Weddings photographers will also enjoy its discreet size, in-body image stabilization and ability to shoot 4K/60p video.
The X-T4's 15fps burst shooting makes it a good choice for action as well, while Fujifilm's strong range of XF lenses mean there's likely a choice for most situations, whether you need a small prime for the street, or a powerful telephoto zoom on a safari. With very few rumors about a Fujifilm X-T5, the X-T4 is likely to be a good investment for the future as well.
More Fujifilm X-T4 deals
No matter where you live, you'll find all the lowest prices for the Fujifilm X-T4 from around the web right here, with offers available in your region.
More Black Friday deals
- Amazon: 30% off 4K TVs, Fire TV Stick and more in the Black Friday sale
- AirPods Pro: down to a record-low price of $169.99 at Amazon
- Adidas: 50% off sportswear and shoes + free shipping
- Best Buy: up to 50% off Keurig coffee makers, 4K TVs, laptops and more
- Cheap TVs: smart TVs from $99.99 at Best Buy
- Christmas: lights, trees, and ornaments from $6.99 at Amazon
- Christmas pajamas: matching family sets from $14.99 at Amazon
- Clothing: up to 50% off coats, running shoes, and watches at Amazon
- Costco: up to $900 furniture, laptops, TVs, and jewelry
- Dell: up to $700 off the XPS 13, Inspiron, and Alienware
- DIY: 40% off power tools, leaf blowers, and more at Walmart
- DreamCloud: $200 off luxury mattresses + $399 free gifts
- Gifts under $30: books, toys, and cheap gift ideas at Amazon
- H&M: fashion gifts from $5.99 for men, women, and kids
- Home Depot: up to 40% off tools, grills, appliances and Christmas decor
- HP: laptops starting at $199.99
- Instant Pot: from $84 at Amazon
- Keurig: up to 30% off single cup and carafe coffee makers at Amazon
- Layla: up to $900 off mattress bundles in the Black Friday event
- Lowe's: 50% off tools, appliances, and holiday decor
- Microsoft: save up to $400 on the Surface Pro 7
- Nectar: $499 off mattresses + $399 in free gifts
- Nike: up to 40% off running shoes, hoodies, sweatpants, and more
- Nintendo Switch: latest stock updates on consoles and games
- Nordstrom: up to 40% off North Face, Adidas, UGG, Nike, and more
- Oculus Quest 2: get a $50 e-gift card at Best Buy
- Saatva: TechRadar exclusive - save $250 on luxury mattresses
- Samsung: Black Friday savings of up to $3,500 on 4K and 8K QLED TVs
- Shark vacuum: up to 15% off cordless and corded vacs at Amazon
- Target: massive deals on TVs, toys, Dyson, Keurig, and more
- Toys: discounts on LEGO, hoverboards and Barbie at Walmart
- TVs: smart Fire TVs from Amazon starting at $99.99
- Walmart: big savings on TVs, cordless vacs, and more
- Wayfair: up to 50% off Christmas trees, decor, wreaths, and stockings