Incredible Galaxy S9 tariff wins Deal of the Year at Mobile Choice Consumer Awards

mobile choice consumer awards 2018

It feels like we've been banging on about it all year, but now it's official - the extraordinary £23 per month Samsung Galaxy S9 deal from is the best mobile phone tariff of the year.

That's because at this year's Mobile Choice Consumer Awards, the retailer took home the Phone Deal of the Year award for its brilliant contract price on the S9. At its best, was offering the superb Samsung smartphone on Vodafone with 4GB of data and unlimited calls and texts for £23 per month and only £100 upfront, making it around the same as you would have paid for a SIM-free Galaxy S9 outright.

The judges remarked that: 'In an age of spiralling flagship phone prices, produced an incredible Samsung Galaxy S9 deal that blew the rest out of the water. £23 per month and less than £200 upfront just a couple of months after release was the smartphone deal that really stood out for us this year.'

Phone Deal of the Year winner


Samsung Galaxy S9 from | Vodafone | £115 upfront (with 10OFF code) | 4GB data | Unlimited minutes and texts | £23pm
It may not currently be the cheapest its ever been, but this Samsung Galaxy S9 deal is still stupendously good. It isn't that much more than what you'll currently pay for the year older S8. We can't see it dropping much further anytime soon - not even with Black Friday and Cyber Monday just around the corner.

Phone Deal of the Year shortlist

Although walked away with the gong on the night, the category was fiercely contested by five other killer mobile phone deals. The other nominees included:

  • iD - Cheapest SIM in the UK - £3.99 per month
  • Mobile Phones Direct - Mega cashback deal with over £300 to claim
  • Sky Mobile - Flew high with European flights giveaway
  • Three - Incredible 100GB data SIM for £20pm
  • Vodafone - Basics SIM is cheapest of major networks

Today's best Samsung Galaxy S9 deals

If (for some bizarre reason) you're not completely sold on the Phone Deal of the Year winning S9 plan, then you can head to our best Samsung Galaxy S9 deals page to get one that suits you better. Or, better yet, just cast your eyes downward at our up-to-the-minute price comparison.

Adam Marshall

Adam was formerly the Content Director of Subscriptions and Services at Future, meaning that he oversaw many of the articles TechRadar produces about antivirus software, VPN, TV streaming, broadband and mobile phone contracts - from buying guides and deals news, to industry interest pieces and reviews. Adam has now dusted off his keyboard to write articles for the likes of TechRadar, T3 and Tom's Guide.