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Best Buy Prime Day deals 2021: all the best sales live now

Best Buy Prime Day deals 2021
(Image credit: Future)

Best Buy Prime Day deals are live now, and they're well worth a look. Amazon has already kicked off the day of savings, and Best Buy has responded with an array of deals covering everything from iPads to 4K TVs, as well as monitors, headphones and more. Many of the Best Buy Prime Day deals have manifested as flash sales over the course of the weekend, but some deals have stuck around, which you'll find below. We've curated a selection of great discounts, but we should see more Prime Day deals before the event wraps up, so keep an eye on this page for more. 

Among the better savings from Best Buy's rival Prime Day sale include a fantastic Sony 50-inch 4K TV that's on sale for $699.99 (was $849.99), and if you're in the market for a more budget-oriented choice, consider this Hisense 50-inch 4K TV cut down to just $359.99 (was $379.99).

For both Amazon and in Best Buy's Prime Day deals, headphones have taken some fantastic price cuts. For example, the Beats Studio 3 are available for just $199.99 (was $349.99) and the 2021-released Samsung Galaxy Buds Pro offer a great-sounding audio alternative at a discount - just $169.99 (was $199.99)

You'll also find Best Buy has a bunch of great savings on home electronics, like the handy Keurig coffee maker which is available at a record-low price of $69.99 (was $129.99) and the Insignia multi-function pressure cooker marked down to just $34.99 (was $59.99).

Keep scrolling for more of our top picks of today's Best Buy Prime Day sale, but bear in mind that that these deals are only around for a limited time, so expect them to go fast. If you see something you like, consider snapping it up before it's gone.

Top Best Buy Prime Day deals available now

Sony 50-inch X80J Series 4K UHD Smart TV: $849.99

Sony 50-inch X80J Series 4K UHD Smart TV: $849.99 $699.99 at Best Buy
Save $150 -
One of our favorite Best Buy deals, you can get this Sony 65-inch 4K TV on sale for $699.99. The smart TV delivers a cinema-like picture experience thanks to Sony’s powerful X1 4K HDR processor and works with the Google Assistant and Amazon Alexa for smart home compatibility and hands-free control.

Keurig K-Select Single-Serve Coffee Maker: $129.99

Keurig K-Select Single-Serve Coffee Maker: $129.99 $69.99 at Best Buy
Save $60 -
Brew a cup of coffee in minutes with Keurig K-Select that's on sale for a record-low price of $69.99 at Best Buy. We've only seen this price during Black Friday, so we'd take advantage of this 24-hour sale now before it's too late.

Insignia 6qt multi-function pressure cooker: $59.99

Insignia 6qt multi-function pressure cooker: $59.99 $34.99 at Best Buy
Save $25 -
This Insignia multi-cooker is sitting at a great price right now, $25 off its regular $59.99 MSRP. That's perfect if you're after a large quantity cooker at a great price, especially considering there are 10 presets all ready to go and a 24-hour timer on board here.

Hisense A6G 50-inch 4K TV: $379.99

Hisense A6G 50-inch 4K TV: $379.99 $359.99 at Best Buy
Save $20 - So far, Best Buy is simply price matching Amazon's own Fire-enabled TV discounts, and in some cases coming out more expensive. However, this Hisense A6G is now down to $349.99. That's only a $30 discount, but before May we hadn't seen this model budge from its $379.99 launch price. 

Bose Sport true wireless earbuds: $179

Bose Sport true wireless earbuds: $179 $159 at Best Buy
Save $20 -
The Bose Sport true wireless earbuds are back down to a record low price at Best Buy right now. We've only seen that discount a few times so far this year, so if you're after a pair of fitness-focused buds this is a great price.

Razer Basilisk Ultimate wireless gaming mouse: $169.99

Razer Basilisk Ultimate wireless gaming mouse: $169.99 $93.09 at Best Buy
Save $76 -
This $93 sales price on the Razer Basilisk Ultimate is pretty amazing, and a drop from the $99.99 price we saw earlier in the Prime Day sales period. There's a 100 hour battery here, 11 programmable buttons and a 20K DPI optical sensor.

Samsung Odyssey CRG 27-inch gaming monitor: $399.99

Samsung Odyssey CRG 27-inch gaming monitor: $399.99 $279.99 at Best Buy
Save $120 -
While you are picking up a slightly smaller display than we typically tend to see in the curved arena, this G-Sync 1080p display with a full 240Hz refresh rate is sitting particularly well at $279.99 right now.

iPad Air (2020): save $80 at Best Buy

iPad Air (2020): save $80 at Best Buy
The latest model of the iPad Air takes a not-too-shabby $80 price cut in this group sale, matching Amazon's own discounts on the tablet. Your cheapest option is the $519.99 64GB tablet, and whichever one you get comes with six months of Apple Music to enjoy.

KitchenAid Pro 5 stand mixer: $499.99

KitchenAid Pro 5 stand mixer: $499.99 $419.99 at Best Buy
Save $80 -
The KitchenAid Pro 5 is available for $80 off right now at Best Buy. Considering this is a premium device that's an excellent price, and you'll even find a range of color options up for grabs as well. We're not seeing this discount available at other retailers right now, so this is the lowest price around.

Insignia 3.4qt digital air fryer: $99.99

Insignia 3.4qt digital air fryer: $99.99 $49.99 at Best Buy
Save $50 -
The Insignia 3.4qt digital air fryer at Best Buy is now down to $49.99. This model is only at Best Buy so if you're after a cheaper, smaller air fryer this seems to be one of the best ways to go at the moment. There's plenty of pre-programmed menu options, with an auto-shutoff timer and dishwasher safe basket and pan.

WD Black P10 5TB Xbox external hard drive: $149.99

WD Black P10 5TB Xbox external hard drive: $149.99 $129.99 at Best Buy
Save $20 -
If you're looking to beef up your Xbox storage capacity this massive 5TB external hard drive is perfect for storing all your old Xbox One games on while you move over to Series X. It's an easy plug and play affair with a USB3.2 Gen 1 connection and speeds of up to 130MB/s.

Samsung Galaxy Buds Pro: $199.99

Samsung Galaxy Buds Pro: $199.99 $169.99 at Best Buy
Save $30 -
Samsung only released the Buds Pro earlier this year, which is why this $30 discount is unlikely to be beaten in next week's full wave of Best Buy Prime Day deals. We have seen this price once before, but the ANC true wireless earbuds have never dipped below $169.99 in their short time on the market so far.

Sony WH-1000XM3: $349.99

Sony WH-1000XM3: $349.99 $249.99 at Best Buy
Save $100 -
While we have seen the Sony WH-1000XM3s closer to $300 than that original $349.99 in recent months, this is still a great price on the previous generation. You're still getting excellent noise cancellation and audio quality by dropping down from the latest XM4s, but scrapping a few of the smarter features of the new cups.

Beats Studio 3: $349.99

Beats Studio 3: $349.99 $199.99 at Best Buy
Save $150 -
The Beats Studio 3 headphones have taken an excellent $150 price cut this week, dropping them all the way down to $199.99. That's a price we've only previously seen once and that was right at the start of the year - so you're getting a Black Friday-beating discount here. We don't expect these cups to drop any further next week, then, making them an excellent early purchase.

Samsung Galaxy Watch 3 (41mm): $399.99

Samsung Galaxy Watch 3 (41mm): $399.99 $249.99 at Best Buy
Save $150 -
This $150 discount on the Samsung Galaxy Watch 3 has been seen before, which means we might see that $249.99 price tag wavering slightly if Amazon applies the pressure next week. However, this is still a great price right now, and we may only see that cost drop to $229 if more savings are on their way.

Samsung 70-inch 6 Series 4K UHD Smart TV: $749.99

Samsung 70-inch 6 Series 4K UHD Smart TV: $749.99 $699.99 at Best Buy
Save $50 -
One of our favorite TV deals from the Best Buy rival Prime Day sale, you can get this brilliant Samsung 70-inch 4K TV on sale for $699.99 at Best Buy. The 70-inch set delivers a premium picture experience with bright, bold colors and sharp contrast thanks to the powerful 4K crystal processor. Note, though, that it may only be available for store pick-up in your area.

Apple Watch Series 6 | 6 months Apple Fitness+: $399

Apple Watch Series 6 | 6 months Apple Fitness+: $399 $329 at Best Buy
Save $70 -
Amazon has been struggling to keep the Apple Watch Series 6 in stock even at full price over the last few months, with the only discounts we've seen sitting on the Project Red model. However, Best Buy Prime Day deals are kicking off with an early $70 discount across a range of colors right now, and you can score six months of Apple Fitness+ for free as well.

Samsung AM702 32-inch 4K smart monitor: $399.99

Samsung AM702 32-inch 4K smart monitor: $399.99 $329.99 at Best Buy
Save $70 -
Is it a TV or a monitor? The Samsung 32-inch 4K smart monitor bridges the gap between the functionality of a smart TV and the up-close resolution and ease of viewing of a monitor. Perfect for an at-home office or gaming setup, you're saving $70 on this premium piece of kit at Best Buy.

Sony X80J 55-inch 4K TV: $949.99

Sony X80J 55-inch 4K TV: $949.99 $749.99 at Best Buy
Save $200 -
The Sony X80J is a premium display, but you're getting it for a far more affordable price point right now. You're getting Sony's X1 processor here, with X-Reality Pro upscaling and Motionflow XR for extra smoothness. Plus, if you're going all out you can also save $100 - $200 on a sound bar at the same time. Note, though, that store pick-up might be the only option in your area.

Toshiba 55-inch 4K UHD Smart Fire TV: $479.99

Toshiba 55-inch 4K UHD Smart Fire TV: $479.99 $399.99 at Best Buy
Save $80, home delivery only -
Best Buy's latest sale has this Toshiba 55-inch 4K Tv marked down to $399.99. Featuring HDR, DTS studio sound, and a massive range of channels thanks to the Fire operating system, this already cheap TV is a must-buy this week.

Hisense A6G 60-inch 4K TV: $489.99

Hisense A6G 60-inch 4K TV: $489.99 $449.99 at Best Buy
Save $40 -
If you're after something a little larger, this 60-inch 4K TV is on sale for $450 at Best Buy's rival Prime Day sale. For $100 more you're getting a much bigger display - a size we very rarely find at this price point. Note that not all areas offer delivery at this point, though, and you might have to do in-store pick-up.

Vizio 65-inch OLED TV: $1,899.99

Vizio 65-inch OLED TV: $1,899.99 $1,499.99 at Best Buy
Save $400 - This OLED TV has a massive $400 discount for anyone visiting Best Buy. The premium 65-inch Vizio TV features 4K HDR, an OLED panel, Dolby Vision and HDR10+, HDMI 2.1, and a 120Hz panel. Note that you might see this as unavailable for delivery in your area, though store pick-up is available at the time of writing.

What to expect from Best Buy Prime Day deals 2021

Best Buy was facing an incredibly competitive arena last year, with counter offers that regularly matched Amazon's own discounts and often went even further. Retail is still recovering from the effects of the pandemic, so even though Prime Day is set to return to its original summer timeline in 2021 Best Buy will still be putting up a fight. The best way to find out what we can expect from Best Buy Prime Day deals in 2021 is to take a look at exactly what went down last year and adjust for 2021's climate. 

Laptops are always a great category at Best Buy. Discounts rarely drop below $150, but during sales events like this we can see some standout bargains. In fact, Best Buy Prime Day deals last year seemed to excel in this cheaper category. While Amazon struggled in the $150 - $600 category, Best Buy was offering specs rarely found at that price range. 

Best Buy Prime Day deals sales

(Image credit: Best Buy)

That means you can expect to see some 8GB RAM / 256GB SSD configurations sitting at between $250 and $399 this year. However, Best Buy was also competing in the higher ranges as well. Gaming laptops were a particularly strong category last year, so if you're after a new rig in 2021, it's worth checking out the offers that were available last year to see what you could get for your money.

While Amazon was offering some great TV deals last year, Best Buy's Prime Day deals also fought hard in the niche category of cheap-but-big. 2020 was a great year to pick up a 50-inch+ 4K TV for under $349, and there were plenty of budget options up for grabs at Best Buy. However, you can also look forward to more mid-range models dropping their prices to compete with Amazon. Last year we saw Samsung QLEDs reaching record low prices in the Best Buy Prime Day deals.

Smaller screens were also seeing some excellent discounts last year. Best Buy had Amazon beat in cheaper Samsung Galaxy tablets and Surface Pro 7 bundles last year, which was great whether you were looking for a budget device or something more substantial for productivity.

You'll find all our top Best Buy Prime Day deals from last year just below, so you can benchmark your own needs against what has been available previously.

Of course, we're showing you everything you can expect from Prime Day laptop deals and Prime Day TV deals right here on TechRadar as well. 

Tabs is a Deals Editor at TechRadar, bringing you all the latest savings on the tech everyone's talking about and covering deals on gaming, laptops, tablets and more in the US and UK. Happiest with a DualSense controller in her hand, she's also contributed to GamesRadar, Tom's Guide and T3 and specializes in gaming hardware and computing.