It's all good and well seeing the likes of Sony, Pioneer and Panasonic launching ever-bigger flatscreen HD TVs. But there are many homes out there, especially in countries such as the UK, where massive TVs just are not practical.
In these houses and flats, 50-inch plasma screens are absolutely out of the questions. But which are the best smaller HDTVs out there?
The good news is that because the footprint of a flatscreen is so much smaller than a CRT TV of a similar screen size, you're now able to buy slightly bigger sets.
Here are ten top TVs for the smaller home:
Philips 32PFL9603D - £780
The Philips 32PFL9603D is not for the fainthearted, as it comes fully loaded with a staggering amount of features that you really need to understand if you're going to fully exploit its awesome potential.
Before we get into that, though, we've got some extraordinary looks to consider. A skinny, glossy black screen surround is joined by a unique transparent 'shroud' that curves forward from the back, enhanced by Ambilight Spectra 2, which pumps out pools of light from the TV's sides that are sympathetic in colour to the onscreen image… read our full review
LG 32LG6000 Scarlet - £400
The LG 32LG6000 is fresh from a slick public relations campaign that managed to fool some well-known celebrities into attending the launch of a new TV series: Scarlet.
It wasn't a lie, but the series in question turned out to be LG's LG6000 range.
And the reason for all the hullabaloo? Well, the 32LG6000 is red, or its rear-end is, anyway, making this an instant 'style' TV.
It's also got a hollowed-out hole under the screen, rimmed with an LED light that glows red when the telly's off and white when it's on, while doubling as a touch-sensitive on/off button… read our full review
Panasonic TX-32LZD80 - £600
Despite being one of the few brands left that still deal in both plasma and LCD technology, it's doubly hard for us to make comparisons with last season's crop of Panasonic LCD TVs when it comes to the TX-32LZD80.
This 32in LCD TV, you see, is a totally different beast to before. Sporting a Full HD resolution, it is one of few 32in such screens currently on sale in the UK and Panasonic's first...
But forgive us for being a tad cynical. Full HD resolution is best viewed on screens much bigger than a paltry 32-inches… read our full review
Sharp LC-32X20E - £450
Of all the TVs included in this issue, the Sharp LC-32X20E is the most self-consciously game oriented. It's even pitched as a games TV in some of its marketing, and has two key features up its sleeve to make good on its promise.
Firstly, there's the dedicated 'Game' picture preset. This isn't completely unique by any means. Plenty of rivals carry the same feature, but it seems more effective than any similar mode elsewhere.
The other key game-friendly feature – assuming you're doing the sensible thing and using an HD console – is a Full HD resolution... read out full review
Sony KDL-32W4000 - £690
Perfection is not just about pictures. If we at What Plasma & LCD TV spot picture nasties like blur, judder or dodgy colours, we tell you.
Brace yourself: this Sony's Freeview pictures are dreadful. But don't run for the hills just yet. The KDL-32W4000 – Sony's first Full HD resolution 32-incher – still constitutes a massive leap forward for flat tellies.
One reason is that we're suckers for a good menu. The iPod's clickwheel, the Xbox360's idiot-proof simplicity, or even the all-conquering iPhone, all pale into insignificance in comparison with Sony's exquisite new invention... read our full review
Samsung LE32A656 - £600
While rival manufacturers are still scrabbling around in a desperate attempt to catch up with the outstanding design prowess of Samsung's previous LCD range, the Korean brand has moved the goalposts again with its new 'touch of colour' models.
The injection of an undertone of red into the LE32A656's glass-fronted bezel is a touch of elegant genius that makes the set look as gorgeous as it is distinctive.
That's not the only area where the 32A656 steals a march on its rivals either, for it also sports four v1.3 HDMIs where most manufacturers can muster no more than three... read our full review
Panasonic TX-32LXD85 - £500
Common wisdom has it that for a TV to grab the public eye these days it needs to be Full HD and stunningly designed. But Panasonic's TX-32LXD85 is neither of these things. So, what's this TV's pulling power?
Its resolution is resolutely HD Ready at 1366 x 768 pixels and its design nothing new. But ignore this TV at your own lookout.
For starters, at £700, it's attractively priced for a 32in Panasonic LCD TV. Secondly, it's well-connected for its money, with three HDMI (v1.3) inputs, a PC port and an SD card slot for digital photo playback... read our full review
Loewe Connect Media 32 - £2295
The Loewe Connect Media 32 is not only the most advanced TV we've ever reviewed, but it's also one of the easiest to use.
There is nevertheless some confusion about what the set's built-in twin satellite TV tuners can do. This bafﬂement is caused less by Loewe, though, as ITV must take most responsibility.
Our review sample had a combination of one terrestrial digital and two satellite tuners, a combination that has been available for a few years...read our full review
Panasonic TX-37LZD800 - £850
Despite being the only UK brand still making 37in plasma TVs, Panasonic isn't adverse to using LCD technology to make 37in TVs too.
Particularly as its latest flagship model, the TX-37LZD800, effortlessly demonstrates the picture prowess that LCD tech is capable of.
But what exactly does flagship mean in terms of features? The easiest way to find that out is to see how the TX-37LZD800 differs from the LZD85 models a step down Panasonic's range...read our full review
Sharp Aquos LC-37B20E - £850
Measuring just 94.6mm at its thinnest part, the Sharp LC-37B20E is a light screen which seems destined for the living room wall.
But aside from innate thinness the most attractive feature is its 1,920 x 1,080-pixel resolution, which makes it the perfect partner to a Blu-ray player or games console. It's also useful if your DVD deck upscales to 1080p resolution.
Blu-rayers are treated to 24fps playback while Aquos Link, means the TV's remote control can also operate your hi-def disc spinner... read our full review