We've all got at least one mobile phone each, right? We've probably got about three or four nowadays, and that counts giving your old Nokia 3310 to your Mum a few years ago.
But now the world has changed, and from Apple to Samsung to HTC to a host of up-and-coming names, choosing your next greatest smartphone is a tricky task.
This is where we make it easy: we thoroughly test hundreds of top smartphones and have found the ten best you can spend your money on. It needs to be good, after all, given it will reside in your pocket for the next two years.
Our ranking of the best mobile phones available in the UK today celebrates the brilliance of the smartphone, the functionality they bring to our lives, as well as looking at the cost - meaning a low-price handset doesn't always need to have high-spec functions to be in our top 10.
We only feature the latest handsets available too (unless an older model has become hyper-cheap and still offers decent functionality) as the newer models will stay serviced with software updates for longer, safeguarding you from having a broken phone with no hope of updates in a year's time.
We're just beginning 2015, and with the iPhone 6 and Apple iPhone 6 Plus here to challenge the heads of state in the smartphone world - namely the Sony Xperia Z3 the LG G3 and the HTC One M8 - we've got a real royal rumble at the top, looking at the best on the market and adding in such unknown gems as the OnePlus One.
If that still doesn't help, well, there's always our extensive mobile phone reviews pages as well - or check out our personally crafted smartphone buyer's guide:
Here are our rankings for the best mobile phones around, currently available in the UK.
10. OnePlus One
You've probably never heard of OnePlus... but if you have, you'll know why this unknown brand is suddenly sitting in our list of best smartphones in the world.
The reason is simple: it's a phone that has all the power, specs and functionality of the top dogs, adds in super-customisable software and does it at nearly half the price. We're talking big savings on cost (£229 for the 16GB version and £269 for the 64GB variant) without much in the way of compromise.
In fact, the only things it's really missing are a microSD slot and removable battery, and those are elements more for the purists than absolutely necessary.
If we're being super picky, it's not got the greatest camera set up and the design is a bit... efficient, but at this price point it really doesn't matter. And given the target audience is those that care about raw power over style, it makes sense that this is where the costs could be saved.
We love the fact that a new contender can maintain such a high place in the ranking of the best phones in the world - it means that it's not just a case of 'big budget means best phone'.
We were debating whether the OnePlus One could even have gone higher, but there's one big problem that you'll have if you want to get your hands on one: they're impossible to find. Numbers won't ramp up for a while, and probably never to the level of availability of the better-known names.
But if you want a phone that offers supreme power at a really low cost: the OnePlus One is it. It's what the Nexus range used to be, and if Google ditches that program, then thankfully OnePlus has shown there will be brands to pick up the slack.