BT is looking to keep its nose ahead of the competition by launching a new fibre optic broadband package that almost doubles the downstream speed of its fastest current offering.

The new package, which will provide up to 300Mbps downstream and 20Mbps upstream speeds, is set to launch later this year in 50 areas capable of delivering the service over fibre-to-the-premises (FTTP) infrastructure. The service, which feeds a cable from the telephone exchange to the house, has been on the cards for a while having been trialled last year.

BT said it will cost £50 per month, £15 more than consumers cough up for its fastest service currently available, which reaches 160Mbps down and 20Mbps up. Users won't have to worry about spilling over download allowances either, as the telco confirmed it will be free from usage limits or traffic management, a rule that was applied to all but its entry level broadband packages back in February.

A BT representative told TRPro that while the new Infinity package is purely for consumers, businesses should stay tuned for future updates on what new services will be available to them soon.

HomeHub 5

BT is also launching its BT Home Hub 5, successor to the Home Hub 4, which provides new Gigabit Ethernet ports and an integrated VDSL modem that frees up a plug socket by removing the need for a separate box attached to the router.

New subscribers to the faster Infinity service will receive one as standard, and existing customers will be able to get hold of the new hub by recontracting or paying a one-off fee. The BT representative said that there is no word yet on whether there will be a minimum recontracting period to get hold of the upgraded hub, or how much it will cost to buy.

Both the new 300Mbps fibre optic broadband service and the new Home Hub 5 router will be available "later this year", BT said.