Rory O'Neill, Samsung VP for mobile in Europe told CNBC the company is "delighted" that Apple has followed the company into the wearable arena.
O'Neill said, "Great competitors offer great things to consumers and the fact that there are so many great competitors in this space mean that there is absolutely a market. I mean, that's what it tells you."
"It's with great delight that Apple has followed us into that market."
Like a kid on Xmas Eve
It's true a major competitor in the smartwatch game will make all the Android Wear manufacturers up their game in a market that seems to have stagnated in the last year and a half, but Samsung has already fired out a number of wearables.
In fact, Samsung sped up production of the original Galaxy Gear in response to rumours that Apple was working on an 'iWatch' at the time.
Samsung managed to get its wrist buddy out of the gates first - in fact it managed to get a full six smartwatches out before the Apple Watch was even announced - but it's yet to be seen whether Apple's effort will be more successful.