The expensive iPhone 14 Pro Max is also the most popular

Apple iPhone 14 Pro Max hero image option
(Image credit: Future / Lance Ulanoff)

The iPhone 14 Pro Max's high price tag isn't scaring away buyers, according to a report by Apple supply chain analyst Ming-Chi Kuo. In a summary report compiled after the first weekend of the iPhone 14 being on sale, Kuo says the iPhone 14 Pro Max has made up 30-35% of total iPhone 14 family sales, making it the single most popular of the new phones. 

If you’re considering an iPhone 14 but you’re not sure which model to buy, we walk you through the differences in our guide to the best iPhone for you.

The two A16 Bionic-based iPhone Pro models are together proving more popular  than the two models based on the older Apple A15 Bionic chip, the iPhone 14 and iPhone 14 Plus. Kuo says the Pro and Pro Max will account for 60-65% of sales for this sales period, which is slightly higher than his own original estimate of 55-60%. 

One of the two A15 iPhones, the iPhone 14 Plus is currently only available for pre-order, and isn't scheduled to start shipping until October 7. It's unclear how Kuo has come by his sales data, as Apple does not share sales data broken down by individual models – Kuo has in the past used informal checks of the Apple Store web page as a basis for guesswork. 

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Kuo says the mix of iPhone product sales is improving, and that will be a good thing for Apple in the long run. The analyst points out that the beneficiaries of Apple’s sales bonanza will include the manufacturers of each individual component and sensor that goes inside the phone, including Samsung Display, which makes the screen, and Sony, which makes the new 48MP camera.

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As we are still getting to know our iPhone 14 devices, and as we look forward to the next generation, we're pleased to see Apple selling a good mix of devices, and also the slight dominance of iPhone 14 Pro models. What we really want is for the next generation iPhone 15 to get as many of the Pro features as possible – and the more Pro devices Apple sells, the more likely that becomes. 

Going back to Kuo’s point about component makers, those fancy iPhone 14 Pro Dynamic Island displays cost more to make than the cheaper notch display on the iPhone 14 – until, that is, Samsung Display and others start making enough of them that the scale of production brings down the cost. 

That means we're more likely to see the Dynamic Island, and possibly other Pro features, like the 48MP camera, on the base-model iPhone 15 if Apple can sell enough iPhone 14 Pros and Pro Maxs with those features this year. 

Philip Berne
US Mobiles Editor

Phil Berne is a preeminent voice in consumer electronics reviews, having reviewed his first device (the Sony D-EJ01 Discman) more than 20 years ago for He has been writing about phones and mobile technology, since before the iPhone, for a variety of sites including PCMag, infoSync, PhoneScoop, and Slashgear. He holds an M.A. in Cultural Theory from Carnegie Mellon University. 

Phil was the internal reviewer for Samsung Mobile, writing opinions and review predictions about top secret new devices months before launch. He left in 2017. He worked at an Apple Store near Boston, MA, at the height of iPod popularity. He has been a High School English teacher at Title I schools, and is a certified Lifeguard. His passion is smartphones and wearables, and he is sure that the next big thing will be phones we wear on our faces.