New whispers from the ever-questionable Digitimes suggest we could be seeing a 3840 x 2160 display from Apple at the end of 2013 or the start of 2014 depending on component availability. Apple is reportedly looking at an LG Display for the Ultra HD television.
The familiar 'supply chain sources' also say it will come with voice and motion control as well as an internet connection, though we can't say that the latter is of any huge surprise.
TV, or not TV, that is the question
Coinciding with this rumour, renowned Apple analyst Gene Munster has told Bloomberg that he still thinks Apple will release the iTV by the end of the year, adding there is "no question whether it's a set-top box versus a TV, it's an actual TV".
That's all very well but does it actually mean anything? Munster has been vocal on the iTV for some time, and while we're taking all of these rumours with a hefty scoop from the salt jar, it's certainly not unlikely that Apple is getting ready to launch its next new product.
He also posited that Apple's iWatch won't be appearing until 2014, giving Apple time to focus on taking over the TV world.
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Hugh Langley is the ex-News Editor of TechRadar. He had written for many magazines and websites including Business Insider, The Telegraph, IGN, Gizmodo, Entrepreneur Magazine, WIRED (UK), TrustedReviews, Business Insider Australia, Business Insider India, Business Insider Singapore, Wareable, The Ambient and more.
Hugh is now a correspondent at Business Insider covering Google and Alphabet, and has the unfortunate distinction of accidentally linking the TechRadar homepage to a rival publication.