The battle between the South Korean giant and Chinese smartphone manufacturers (opens in new tab) continues with Samsung (opens in new tab) seemingly gearing up to challenge Xiaomi (opens in new tab) in the budget smartphone segment with their ‘Infinity Display’ in May. The company will launch four new smartphones as a part of their Galaxy J series.
Samsung’s Galaxy J series targets the millennials, which is why they’ve combined the allure of a bezel-less screen with affordable prices. So far, it has been that the flagship devices like the Galaxy Note 8 (opens in new tab) and Galaxy S9 (opens in new tab) featured the Infinity Display, This is will be a first for the company to bring the feature to the budget phones.
The new phones will continue to come under the umbrella of the ‘Make in India’ initiative. They will also carry forward features like the ‘S bike’ mode, Ultra Data Saving (UDS) mode and ‘Turbo Speed’ technology.
It was just last month, in April, that Samsung launched the Galaxy J7 Duo (opens in new tab). The dual camera device is priced at Rs 16,990. It has a rear camera has a 13MP lens paired with a 5MP lens. Keeping the price point in mind, the phone is in direct competition with the Xiaomi Redmi Note 5 Pro.
Samsung was the number one selling brand in India for quite a while. It’s only recently that Xiaomi overtook them in Q4 2017 (opens in new tab) and held onto that momentum in Q1 2018. (opens in new tab) The coming months will tell us how this plays out. Both companies have extensive plans for the Indian smartphone market and they’ll just have to battle it out.
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