T-Mobile's parent company Deutsche Telekom wasted no time during its Thursday analyst presentation revealing major shake-ups were on the way for 2013.
Though the biggest news likely to come from the event is the announcement that T-Mobile will finally ge the iPhone, the company also announced a bold new sales initiative for the new year.
Bring your own phone
The company didn't detail an exact date for the switch just yet, but coupled with the Apple deal, T-Mobile should find itself on better footing with consumers in 2013.
Consumers already under standard contracts with T-Mobile won't be forced to switch over to a Value Plan once the program goes into effect.
That said, T-Mobile indicated some 80 percent of its current sales are already Value Plans, and that 1.7 million users have also brought their iPhones from other carriers over to T-Mobile to use with a Value Plan.
Those 1.7 million consumers helped contribute to about 12 to 15 percent of all Value Plan customers who have brought their own phones to the carrier.
Under a Value Plan, users can choose to purchase a smartphone outright, or, as McFadzean pointed out, pay for it in installments over a 20-month period.
This longer EIP payment method also allows customers to upgrade their devices at any time, and earn a trade-in credit for the existing devices when switching.
More details on T-Mobile's Value Plans are expected to be revealed in the coming months.