Fujifilm's most affordable medium-format camera gets a whopping $1,000 reduction

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Bag the Fujifilm GFX50S II with 35-70mm Lens for over 20% less than the RRP.

Fujifilm GFX50S II
(Image credit: Future)

With exemplary image quality and impressive image stabilization it'll be hard to find a better medium-format camera at this price. With over 20% off, the Fujifilm GFX50S II is now on sale at Adorama for $3,499 (was $4,499). If you're wondering whether medium-format cameras are for you, our GFX50S II review found it to have "a superior low-light performance and excellent dynamic range that few full-framers can match."

With $1,000 off the regular retail price, this represents the lowest price anyone has ever been able to get this camera for. Within the deal, you'll be all good to go thanks to the GF 35-70mm f/4.5-5.6 WR lens, which gives enough range for close up and medium-zoom photography. 

Today's best Fujifilm GFX50S II deal

Fujifilm GFX50S II with 35-70mm WR Lens:$4,499now $3,499 at Adorama

Fujifilm GFX50S II with 35-70mm WR Lens: was $4,499 now $3,499 at Adorama
Most definitely a stills camera, the GFX50S II combines a medium-format sensor with incredible in-body image stabilization (IBIS) and boy does it deliver. With $1000 off, it's still not the cheapest camera around but it's certainly the best price it's ever been.

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If you're into studio, landscape or architecture photography, then this camera is guaranteed to deliver the results you need. It's not only the most affordable 50MP medium-format camera but also one of the easiest to use. Image stabilization (IS) helps to ensure great results are captured every time. 

There are better autofocus systems available, including the Fujifilm GFX100 II which is able to detect both human and animal subjects with an incredible level of accuracy. You'll have to pay for that level of quality, though. If, instead, you're looking to get your first medium-format camera, then the GFX50S II is well worth a look.

The Fujifilm GFX50S II camera on a wooden table

(Image credit: Future)

Buying a camera is no small task. To help you find the best picks for every budget, why not check out our Best camera for photography or Best DSLR in 2024 guides? Our guides include a range of models that have been tested and compared so you can make more informed decisions.

Check out our coverage of the upcoming Memorial Day sales for more recommendations on all things tech - laptops, TVs, headphones, and other categories.

Paul Hatton
Paul Hatton
Tech writer

Writer, app-hoarder, and professional "low battery" enthusiast. Paul spends his days testing wearables so you don’t have to, and his nights wondering if his sleep tracker is judging him. He’s fascinated by the tech that claims to make us better humans—and if it’s wearable, downloadable, or requires a firmware update, he has thoughts on it.

With over 20 years of experience and a first-class Computer Science degree, Paul has navigated the front lines of the tech and creative industries. His work has been published internationally and appears regularly in Digital Camera World and Creative Bloq.