Black Friday 2026 is still a few months away, but if you're considering a new iPhone, it's not too early to start comparing prices. Black Friday falls on November 27 this year, although Australian retailers have increasingly started their Black Friday offers well before the four-day Cyber Weekend.
iPhone discounts can be less predictable than deals on many Android phones, but even so, last year brought discounts on iPhone 15 and iPhone 16 models, along with limited-time offers on the then-new iPhone 17 range.
We'll be tracking the best iPhone Black Friday deals in Australia on this page as they appear, including outright handset discounts and telco plan offers. Until then, we'll use last year's deals as benchmarks for the kinds of savings to look out for in 2026.
Black Friday iPhone deals: top retailers
Looking to compare iPhone prices this Black Friday? The five retailers and telcos below are among the places we'll be watching once this year's iPhone deals start appearing.
- Amazon: compare outright iPhone prices
- JB Hi-Fi: current and previous-generation iPhones
- Optus: iPhones available outright or with a mobile plan
- Vodafone: iPhones available with mobile plans
- The Good Guys: current and previous-generation iPhones
What iPhone Black Friday deals do we expect in 2026?
It's too early to know exactly what iPhone Black Friday deals we'll see in 2026, but last year's sales show where discounts may appear. At the time of writing, Apple's Australian range includes the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, alongside the iPhone Air and iPhone 17e, while Apple also sells the iPhone 16 and iPhone 16 Plus.
Previous-generation iPhones are likely to be the main models to watch for outright discounts. In 2025, JB Hi-Fi cut AU$450 off the 512GB iPhone 16 Plus and AU$400 off the 512GB iPhone 16 Pro Max. If that pattern continues, retailers clearing older stock could offer larger outright savings than on Apple's newest handsets.
Newer iPhones may still feature in plan promotions. Vodafone offered AU$14 p/m off eligible plans with the then-new iPhone 17, iPhone 17 Pro and iPhone Air during Black Friday 2025, although the saving came from the plan rather than a direct handset discount. If similar offers return this year, it's worth comparing the total cost over the full plan term rather than judging a deal by its headline saving alone.
Apple's own Black Friday offers can take a different form from retailer discounts. In 2025, Apple offered an AU$120 Apple Gift Card with the iPhone 16 and iPhone 16 Plus and an AU$80 Apple Gift Card with the iPhone 16e, while the newer iPhone 17 range and iPhone Air weren't included. If Apple runs a similar promotion in 2026, compare the value of the gift card with any direct retailer discounts, particularly if you want an immediate reduction in the price of the iPhone.
Best Black Friday iPhone deals from 2025
iPhone plan deals from 2025
Black Friday iPhone deals: FAQs
When do Black Friday iPhone deals start in 2026?
Black Friday 2026 falls on Friday, November 27, but you won't necessarily have to wait until then for iPhone deals. Australian retailers have increasingly started their Black Friday sales before the official date, so iPhone offers could appear well before November 27. The main Cyber Weekend runs from November 27 through to Cyber Monday on November 30, and we'll be tracking the deals as they appear.
Where can you find the best Black Friday iPhone deals in Australia?
Black Friday iPhone deals can come from both major retailers and telcos. Amazon and JB Hi-Fi are two of the main places to look for outright handset discounts, while The Good Guys can also run iPhone offers during major sales. Optus and Vodafone are options if you'd rather buy with a mobile plan; compare the full-term cost of the handset and plan before deciding.
Do iPhones go on sale on Black Friday?
Yes. Australian retailers and telcos run Black Friday iPhone promotions, although the newest models don't always receive the largest direct price cuts. If price is your priority, compare the latest iPhone with the previous generation rather than assuming the newest handset offers the best value.
Does Apple have a Black Friday sale in Australia?
Yes, Apple has run Black Friday promotions in Australia, although its offers can differ from the direct discounts available from other retailers. In 2025, eligible iPhone 16 models came with Apple Gift Cards rather than price cuts, while the then-new iPhone 17 range and iPhone Air weren't included. We won't know what Apple has planned for Black Friday 2026 until its offer is announced.
