I honestly thought Walmart's super-cheap $9 Black Friday earbuds deal was a joke… 

JLab Go Air Pop in black on purple background, with TR's Lowest Price badge
(Image credit: JLab)

Of all the Black Friday deals I've sifted through (and reader, I've combed through more than I care to admit) occasionally one jumps off the page like a lightning bolt and makes me utter, out loud, "How much?"

The answer here? En, eye, en, ee dollars… $9.88 to be exact! And let me tell you that when I received this information from my manager Mackenzie Frazier, with a view to coverage, I tersely replied: "That cannot be right Mack… Take it back, Mack" only, this time I'm the one in the wrong. (OK, that's the case most of the time too.)

The princely sum of $9.88 is what you'll pay if you head over to Walmart (as part of the Walmart Black Friday deals) for my favorite budget wireless earbuds – the JLab Go Air Pop. 

And the good news is that although this offer was exclusive to Walmart+ members for 3 hours starting from 12pm ET yesterday, it's now available to everyone – so no sign-ups required! They will 100% sell out quickly now, so don't wait around if you want a pair! 

If you were thinking about signing up to Walmart Plus though, you can get Walmart+ for half price right now and make sure you're first in line when the next big Black Friday deal drops.

This wild Black Friday Walmart saving sees my beloved JLab Go Air Pop slashed to just $9.88 at Walmart (was $24.88) and truly, I had to look and look again to double check that the $19.50 saving on their original MSRP of $29.38 was real. It's real, guys. 

Suffice to say, it's one of the cheapest and best Black Friday earbuds deals live now, and it's emphatically my top pick for a sub-$10 Secret Santa gift, an Advent Calendar inclusion, or just a second pair of buds for a bag or pocket so you're never without portable music. 

Not in the US? Scroll down for the best JLab Go Air Pop deals in your region.

Today's huge Black Friday JLab deal at Walmart

JLab Go Air Pop: $24.88 $9.88 at Walmart

JLab Go Air Pop: was $24.88 now $9.88 at Walmart
Before we get carried away, the JLab Go Air Pop are not the last word in sonic brilliance. But I cannot emphasize enough that also, they aren't half-bad – in fact they're alarmingly good for this ridiculous asking fee. For less than two big-chain coffees, you'll get rock-solid Bluetooth connectivity, killer battery life, comfortable and light earpieces, plus pleasing musicality on the go. It would be churlish to expect more – and this deal (which applies to various color options) is so much cheaper than we've ever seen them to date, on any site. 

Walmart Plus:Last day:

Walmart Plus: 50% off Walmart Plus annual membership
Last day: As Walmart kicks off its official Black Friday sale, the retailer is also offering a rare 50% discount on an annual Walmart Plus membership. That brings the price down from $98 to just $45, which is an incredible deal and $94 less than an Amazon Prime membership. Walmart Plus perks include free shipping with no order minimum, a free Paramount Plus subscription, discounts on gas, and early access to sales during Black Friday.

As I said in my glowing 4.5-star JLab Go Air Pop review: "We've all been burned by buying cheap – buy cheap, buy twice, right? Not here. If you're thinking that one bud will cease to pair after a week, or the case lid will snap off within a day, or a glancing blow from a wet jacket sleeve will kill them, or a speck of dust will put paid to the case registering anything inside it worth charging… well, you're wrong."

What you need to know when considering JLab (whose raison d'etre is affordable earbuds – even its flagship options are great value) is that the JLab Go Air Pop belie their lowly price-point and are emphatically unbeatable for this money. Yes, try to see past the name; there are no audible pops here. 

Okay, it's important to note that there's little out there to challenge reputable-brand earbuds at this price, bu tlet me reassure you: you will find a reliable product here. 

They are not junk. They sound far better than is reasonable. And wouldn’t life be better if more of us could afford portable wireless music, rather than no music at all? 

More Black Friday JLab Go Air Pop deals 

Looking for more Black Friday JLab Go Air Pop earbuds deals? You'll find all the lowest prices from around the web right here, with offers available in your region. 

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Becky Scarrott
Senior Audio Staff Writer

Becky is a senior staff writer at TechRadar (which she has been assured refers to expertise rather than age) focusing on all things audio. Before joining the team, she spent three years at What Hi-Fi? testing and reviewing everything from wallet-friendly wireless earbuds to huge high-end sound systems. Prior to gaining her MA in Journalism in 2018, Becky freelanced as an arts critic alongside a 22-year career as a professional dancer and aerialist – any love of dance starts with a love of music. Becky has previously contributed to Stuff, FourFourTwo and The Stage. When not writing, she can still be found throwing shapes in a dance studio, these days with varying degrees of success.