The latest Japanese sales figures for high-definition video recorders show not only the expected domination of Blu-ray, but also the rather surprising fact that next-generation machines already have almost 40 per cent of the market for recorders as a whole.
Data for February paints a clear picture of Blu-ray and Sony domination, with the Tokyo firm accounting for 57.6 per cent of unit sales of high-def recorders. Panasonic came a distant second at 26.9 per cent.
In terms of value to retailers, next-gen recorders rang up 36.8 per cent of sales, although the worth of such a statistic is diluted by the fact that the newest decks typically cost well over twice what a plain vanilla DVD recorder sells for.
More significantly, the number of units shifted made up 20.7 per cent of total sales, a sure sign that consumers are migrating towards HD TV recorders quickly.
We just hope the 5 per cent of shoppers who picked up an HD DVD machine last month were clearly told what they were getting into.