T-Mobile's latest Simple Choice offer is an unlimited data family plan

The un-carrier touts simplicity

T-Mobile has announced a brand new plan that it says will alleviate the headaches of families looking to sign up together for unlimited data.

The "un-carrier" says its new Simple Choice family plan is the only such plan to feature unlimited 4G LTE data for everyone.

The Simple Choice family plan is available from T-Mobile starting today at $100 per month for two people and $40 each for every additional line after that.

As a Simple Choice plan it also comes with unlimited music streaming, unlimited talk and text and unlimited international data and texting, among other bonuses.

And for families who don't need unlimited data, T-Mobile is also offering 10GB of LTE data for up to four users for $100GB per month. This was apparently the carrier's most popular promotion from the past decade, and it's available for a limited time.