There's a Ferrari iPhone case that sprays you with aftershave

No, really

The Ferrari Fragrance iPhone Case is a real thing. I'll just let that sit there for a moment.

You're probably wondering what it is – but no, everything you need to know is in the name. It's an iPhone case, designed for the 6S or 6, that packs in a small reservoir and a pump spray to let you refresh your Ferrari fragrance whenever you fancy.

It'll be offered with 25ml of either Ferrari Black or Ferrari Red EDT fragrance inside, with a 25ml refill included as well – but surely that'll last mere minutes, given you'll be constantly updating your smell every time you go to send a witty message on WhatsApp.

It's being launched in the UK with Boots for £30 (around $43 / AU$60) and 'merges grooming with technology so you can experience fragrance in a new way'.

Is the pump the technology? Is it the phone that provides the tech? How would one be experiencing the sensation of being sprayed with a cologne or perfume in a new way just by it being bolted to the back of the phone?

You're probably still trying to wrap your head around this groundbreaking fusion of smells and phones – so here's a video that explains it all:


Phones and Tablets Editor

Gareth (Twitter, Google+) has been part of the mobile phone industry from the era of the brick to the tiny device in the pocket... and now watching them grow back up to behemothic proportions once more. He's spent five years dissecting all the top phones in the world as TechRadar's Phones and Tablets Editor, and still can't resist answering the dreaded question - "which new phone should I get?" - with 15 choices.