We're used to seeing Plantronics pushing its Bluetooth headsets at the more fashion conscious end of the market, seeing as its recent release came with a lipstick-style carry case.
But nothing could compare to its latest creation which will set you back a cooler than cool £50,000.
It was showcased to celebs at the MOBO awards in London earlier this month (it's all starting to make more sense now), and was described as a "fusion of technology and fashion" according to Pocket-lint.
Pheobe Coleman, the designer who wants to bling out techno-ears, apparently drew her inspiration for the piece, which has 18k gold, 40 diamonds and 31 natural pearls.
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We're struggling to see the laciness of this device, but then we're clearly fashionably backwards.