Clash of the camera phones 2025: I compared the iPhone 16 Pro, Pixel 9 Pro, and Galaxy S25 Ultra – here are the pictures

Apple, Google, and Samsung have long battled it out in the smartphone space, and in no area is the competition more intense than camera capabilities.

The iPhone's consistency and video prowess are the stuff of legend, Google is forever pushing the envelope with its AI-backed image processing, while Samsung tends to throw as many megapixels and lenses at the situation as possible, brute-forcing its way to photographic supremacy.

With so many variables to what defines the best camera phone (and more importantly, the best camera phone for you), only a direct comparison can really unpick where each of these mobile titans' latest flagships takes the lead.

As such, in this guide, we've compared the iPhone 16 Pro, Pixel 9 Pro, and Galaxy S25 Ultra – aka the best camera phones Apple, Google, and Samsung currently offer – to discern their strengths, weaknesses, and if there really is an all-out winner.

Note: Unless otherwise specified, comparison shots in galleries are presented in the following order: iPhone, Pixel, Galaxy.

Specs comparison

Here's how the three phones in question compare from a specs perspective:

Main sensor

First, we're comparing shots from each phone's main sensor; as if you'd just opened the camera app, framed up, and tapped the shutter. As such, no settings have been changed and the phones have been allowed to focus and expose based on their own assessment of each scene.

Fluorescence by Liz West

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Not only was Liz West's 'Fluorescence' evenly lit by a bright, rainy London sky – perfect for testing each phone's dynamic range and exposure management in a high-contrast scene – but the neon wrap around the tetrahedral 'tree' itself was a great way to gauge each phone's color accuracy too.

The iPhone delivered the darkest image, preserving the most cloud detail, while at the same time crushing details in the darkest parts of the scene most prominently. In contrast to its competitors, the colors of the tree also lacked the same degree of vibrancy.

Characteristically for a Pixel, the 9 Pro's camera served up a notably warmer image than the iPhone or Galaxy. It also appeared to flatten out the scene, diminishing contrast. Despite less sky detail, it actually proved to be the sharpest shooter throughout the rest of the scene, minimizing motion blur and even picking out individual tiles on the wet roof of Coal Drops Yard, to the right of frame.

Samsung's latest Ultra delivered the nicest image overall, showcasing the best dynamic range and characteristically vibrant colors. In the past, Samsung's post-processing has been known to be heavy-handed, but with its last few generations of flagship, the results out of its cameras have displayed a lot more nuance, and that's evident with what was delivered here.

Winner: Galaxy S25 Ultra

Kova Patisserie

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Against this artificial lighting, the iPhone nailed the white balance, but again, it pushed contrast past what you'd consider a natural shot, crushing details in the dark grooves of the Oreo cookie.

The result from the Galaxy S25 Ultra was similar, with excessive contrast and sharpening applied to the scene, along with a magenta tinge to the phone's white balance.

Google's latest flagship captured a warmer image than its competitors, but only by a hair. The shot otherwise demonstrated the best command of dynamic range, color accuracy, and detail, delivering the most appetizing scene overall.

Winner: Pixel 9 Pro

St Paul's Cathedral

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London's largest cathedral is adorned with fine sculptural detail, while the slivers of blue sky peeking through the clouds give us insight into each brand's post-processing preferences.

The iPhone produced the most appealing shot overall, with the building's stonework being brought into stark relief as a result of the phone's proclivity for high-contrast processing.

There's also obvious brightening of the subject from both Apple's and Samsung's phones, but the 16 Pro delivers superior results and even manages nicer color reproduction.

The Pixel prioritizes correct exposure of the sky, leaving the cathedral itself looking under-exposed and dynamically flat. Detail capture is once again excellent, however.

Winner: iPhone 16 Pro

Macro (main camera)

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While all three of these phones possess dedicated macro modes – which rely on their secondary ultra-wide snappers – they're all also capable of taking great close-up shots with their superior main sensors, which is what's tested here.

The iPhone turned out the brightest shot, but heavy post-processing (namely too much contrast and over-saturation), as well as the least natural-looking bokeh (the background blur), resulted in an unflatteringly unrealistic-looking scene.

Samsung came in second, thanks to nicer bokeh and more consistent colors across the frame, but oversaturation and lackluster detail capture placed it behind the Pixel.

Although colors appear notably more muted than its competitors' shots, the Pixel 9 Pro captured the best foreground detail while dressing the most convincing bokeh fall-off in the background. The color processing was also the most true-to-life; if only exposure had been a little higher, it would have been the perfect shot.

Winner: Pixel 9 Pro

Motion

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When light is plentiful, unless you choose to fiddle with settings or use a specialized shooting mode, all three of these high-end phones should be able to freeze motion and deliver a crisp shot. In practice, however, the results were a little surprising.

Once again, the iPhone and Galaxy sported the most like-minded approach to the scene, albeit with superior color reproduction from the S25 Ultra, while the water pouring from the lions' mouths was frozen well enough.

The Pixel surprised by opting for a longer exposure in the pursuit of higher detail capture compared to its peers, at the expense of motion blur in the water in the center of the frame. The shot came out uncharacteristically cool for a Pixel, too.

While this is perhaps one of the most subjective scenes in this comparison, Samsung's phone took the best motion shot, while the Pixel captured better overall frame detail.

Winner: Galaxy S25 Ultra

Zoom

Just as with last year's three-way camera comparison, Samsung's latest Ultra device once again offers the most versatile photographic hardware for zoom capture.

It boasts dedicated 3x and 5x telephoto snappers, as well as a ceiling of 100x magnification (which, although not necessarily usable in its own right, helps provide headroom to any zoom shots beyond 10x magnification). This doesn't automatically render it the best long-range camera phone here, though.

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Across the iPhone's (above) ultra-wide, main and 5x tetraprism telephoto, you can capture lossless 0.5, 1x, 2x and 5x shots, with a peak 25x magnification.

With the high-contrast scene of Elizabeth Tower, the ultra-wide actually demonstrated impressive dynamic range, while the rest of the phone's zoom range was consistent with itself, but otherwise badly underexposed; most evident in comparison to both the Pixel and the Galaxy.

Nonetheless, detail through its entire focal range was good, even if shots fell behind in overall presentation.

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The Pixel 9 Pro's ultra-wide and 1x shots sport noticeably different processing to the rest of its focal range, with the limitations of the phone's dynamic range leading to a little under-exposure at these lower magnifications.

Once the bright cloud is out of frame, the images taken at 2x, 5x, 10x, and 30x offer far greater consistency and even exposure. Google's algorithmic detail retention is impressive too, with more natural-looking fine details at higher focal lengths, compared to the S25 Ultra.

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Although the Pixel put out brighter shots at higher focal lengths, the S25 Ultra proved the most consistent entry of the trio, across dynamic range, color reproduction and detail retention.

It also retained the most detail in the clouds and offered up more true-to-life color science compared to the Pixel in this particular scene. Not to mention, all of the additional telephoto hardware does result in greater versatility when shooting at range.

Winner: Galaxy S25 Ultra

Low light

Testing these phones' low-light capture capabilities revealed some of the most stark differences between how each manufacturer tackles such scenarios. While both test scenes included obvious light sources, the settings are dark overall, and pose a complex challenge to each phone's processing.

While the scenes used here emulate more common low-light environments, one caveat would be that extreme low-light capture and specialized shooting scenarios – such as astrophotography – are best left to the Pixel.

Neon sign

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The 16 Pro delivered the most true-to-life shot, with accurate white balance and pleasing color reproduction on the neon lighting itself, with impressive detail retention towards the edge of the frame.

The Pixel 9 Pro, meanwhile, prioritized exposing the sign itself as accurately as possible, even if that meant the rest of the scene was left drab and dark.

As for the Samsung, it took things in the opposite direction, brightening the darkest areas for a flatter, brighter overall result that lacked the impact of the iPhone's image, while also misjudging color accuracy, creating an overtly warm image, with an almost sickly green artificial look to it.

Piccadilly Circus by night

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While this scene has an obvious bright spot, the rest of the frame is otherwise in darkness.

The Pixel once again prioritized correctly exposing the brightest part of the scene, at the expense of darker areas of the frame, including detail work on the Shaftesbury Memorial Fountain. Apple's and Samsung's phones, meanwhile, took a similar approach to one another.

The S25 Ultra handled the bloom from the screen wrapping around the fountain more handily, but overall detail, colour accuracy, and white balance have to go to the iPhone here.

Winner: iPhone 16 Pro

Portrait mode

When switching to Portrait Mode, all three phones default to a 2x crop and allow you to change the virtual aperture in order to alter the degree of bokeh (background blur) around your subject after the fact.

The shots seen here use each phone's default portrait configuration.

That said, the Pixel supports Portrait Mode at the fewest focal lengths (1.5x and 2x), while the iPhone falls in the middle of the pack (1x, 2x and 5x), with the S25 Ultra supporting this mode at the most preset ranges (1x, 2x, 3x and 5x), allowing for greater versatility, once again.

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At first glance, all three phones do an admirable job of emulating a wide aperture lens, but crop in and you'll notice that the Pixel had a difficult time separating subject from background, with edge-detection missteps that leave awkward artifcating around the edges of Ellie's form.

In contrast, Samsung's edge detection prowess is undeniable, with the S25 Ultra being the only phone of the three able to separate the wisps of hair on the nape of Ellie's neck from the blossom tree behind. It also captured the most true-to-life image here.

While the iPhone produces an uncharacteristically warmer shot than its rivals (with characteristically higher contrast), the overall result is the most appealing of the three, even if the image processing takes some artistic liberties that Samsung's phone does not.

There's a pleasing fall-off of focus around Ellie's shoulders, while skin tone and detail are more appealing too.

Winner: iPhone 16 Pro

Selfies

While all three phones crop in to grant you the option of portrait capture with their front cameras, these shots have been taken with the widest lens option available, to give you an idea of how much can actually be fit into frame; ideal if you're someone who takes group shots often.

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Compared to last year's respective selfie snappers, the differences across this generation of top iPhone, Pixel, and Galaxy are a lot more closely grouped.

The Pixel stands apart with the widest frame and the most prominent face brightening, while the iPhone takes on a slightly sepia tint to the Galaxy S25 Ultra's more saturated look.

White balance on the eyes is more flattering from the Samsung, while the Pixel wins out for overall facial detail, in spite of its wider framing.

This is the most closely run race in the comparison, and while the Pixel gets my vote, you might prefer the more neutral look of the Samsung. The iPhone once again stumbles with its under-exposure and more aggressive contrast curve.

Winner: Pixel 9 Pro

Video

Going by 4K 60fps capture straight out of each of these phones, the Pixel falls short of its rivals on base image quality, with more evident noise and artifacting, especially in darker areas of footage, and where motion and detail are concerned.

As with its stills, the S25 Ultra serves up the most vibrant footage and the warmest, fullest sound from its integrated microphones, in contrast to the iPhone's shallower microphone quality, which skips out on lower frequencies.

One silver lining is that the 16 Pro's image stabilization is marginally better at smoothing out the bounce of a natural walking pace compared to Samsung's latest, if only by a hair.

Winner: Galaxy S25 Ultra

Beyond raw image quality, there's another layer to the video experience on these phones worth mentioning.

All three now boast different takes on audio isolation, with the Samsung and Google phones toting a feature called 'Audio Eraser'. This isolates different sounds within footage and lets you increase or decrease their prominence in the mix, with impressive competency.

In practice, the S25 Ultra's results suffer from less degradation than the Pixel's, if only slightly. Nonetheless, both do a decent job of letting you pull clearer speech out of a clip or suppress wind noise, while keeping the audio sounding natural and authentic overall.

Apple's take is slightly different (and admittedly, a little more esoteric). Rather than isolating different sounds that the 16 Pro detects in footage and letting you adjust variables like 'speech', 'wind' and 'nature' accordingly, Audio Mix tries to emulate different established sound mixing styles, with 'standard', 'in-frame', 'studio' and 'cinematic', all centered around where speech sits in the overall mix.

Like a form of advanced noise cancellation, Audio Mix has value, but results often end up sounding over-processed or overtly compressed, more so than the audio editing that both Google's and Samsung's phones offer up.

Conclusion

Over the ten categories explored here, the Galaxy S25 Ultra's camera system pips both the iPhone and Pixel to the post, with its rivals tying for joint second.

There's an undeniable degree of subjectivity here, with some of the decisions made by the camera engineering teams behind these three phones not necessarily being empirically better than another, but just preferred by the photographer.

That said, each phone demonstrated a technical superiority over its rivals in one area or another, while feature sets further deepen each phone's camera experience beyond what's explored here.

Regardless of which phone wins you over, know that you're getting one of the best smartphone snappers available today.

You may also like

• iPhone 16 Pro review: pocket-sized brilliance
• Google Pixel 9 Pro review: the AI phone is here
• Samsung Galaxy S25 Ultra review: the ultimate Android

The Samsung Galaxy S25 Ultra used in this comparison was supplied by Vodafone UK. Click here for Vodafone's latest Samsung Galaxy deals.